9 Best Heatmap and Session Replay Tools of 2026

Hotjar now lives inside Contentsquare: hotjar.com redirects to a Contentsquare page that says Hotjar users can log in with the same credentials and keep heatmaps, recordings and surveys. The combined product is the strongest documented package for conversion teams here. The free plan captures up to 200k sessions per month and includes replays, heatmaps, funnels, error and performance monitoring, basic surveys and an MCP connection for AI assistants, with 1 month of data access and 1 project. Growth starts at $39 per month billed yearly, or $49 paid monthly, for 7k monthly sessions, and adds 13 months of data, 3 projects, zone-based heatmaps, path analysis, impact quantification and Sense AI summaries of replays and heatmaps. Pro and Enterprise are sold on demos and add cross-device journeys, revenue attribution, real user monitoring and A/B testing outcomes analysis. The trade-off is that the most advanced analysis sits behind custom pricing.

Microsoft Clarity is the easiest recommendation for anyone who wants session replay and heatmaps without a budget. The pricing page states that every feature is free, that you will never hit traffic limits and that heatmaps, websites and team members are unlimited. The feature list covers always-on recordings, click, scroll, area and conversion heatmaps, rage click and dead click insights, more than 40 segmentation filters, smart events and a Google Analytics integration, plus Copilot summaries for single sessions, groups of sessions and heatmaps. Microsoft explains that it is free because the anonymous behavior data helps it improve machine learning models, while saying it will never share your data with third parties. What you give up is breadth: there are no surveys, experiments or live chat, and there is no paid tier with support commitments. Most teams pair it with a testing or survey tool rather than using it alone.

PostHog suits teams that want session replay inside a wider product analytics stack. Every month the free allowance includes 5K session recordings along with 1M analytics events, 1M feature flag requests and 1,500 survey responses, and PostHog says there is no minimum spend or annual contract, with billing limits you can set per product. Replays capture clicks, scrolls, form inputs, page views, network requests and console logs, and an event timeline lets you jump straight to errors or key actions. Heatmaps add clickmaps, scrollmaps, dead clicks and rageclicks, and PostHog AI can search, watch and summarize recordings from the app or from an MCP-compatible editor. The limits are retention, 1 month on the free plan and 90 days on pay-as-you-go unless you add Boost or Scale, and a product built for engineers, which means marketing-only teams may find Contentsquare or Clarity quicker to adopt.

Lucky Orange bundles the tools a small conversion team uses day to day: dynamic heatmaps, session recordings, conversion funnels, page and form analytics, unlimited surveys and announcements, live chat and a live visitor view. The vendor says all features are on all plans, so the plan you choose only changes the number of sessions tracked. Build costs $32 per month paid annually, or $39 monthly, for 3,500 monthly sessions; Grow is $72 per month for 10,000 sessions; and Expand starts at $199 per month for 50,000 sessions. Its heatmaps are designed to record clicks inside dropdown menus and pop-ups, which simpler tools can miss, and survey responses link to the visitor's recording. The limits are a 60-day base storage window, a $5 charge for each extra website and no free plan, only a 7-day trial. For a single store that wants chat and replay together, it is good value.

Mouseflow is a focused behavior analytics tool for teams that care about where visitors get stuck. The free plan covers 1 website and 500 sessions with session replays, click, scroll and geo heatmaps, friction detection and 1 month of data history. Essential raises that to 5,000 sessions and 3 months of history and adds the Ask Mina AI chat, Advanced moves to 25,000 sessions across 2 websites with attention and movement heatmaps and feedback surveys, and Premium adds form analytics, Mina AI Insights and an MCP server. User path maps are an Enterprise feature. Users are unlimited on every plan, and the pricing page says annual billing saves up to 35%. We could not confirm a USD price because the page as fetched here showed numbers without a currency, so check the price in your own region. For lead-gen and checkout pages, the form analytics on Premium is the main reason to pick it.

Crazy Egg is the simplest way here to combine heatmaps with A/B tests. Starter costs $29 per month billed annually and includes 5,000 tracked pageviews, 5 heatmap reports and 50 recordings a month, with 6 months of recording storage, unlimited surveys, web analytics, conversion tracking and AI analysis of heatmaps and recordings. Plus, at $99 per month, raises limits to 150,000 pageviews, 75 heatmap reports and 1,000 recordings and adds unlimited A/B testing, CTAs and error tracking. Every plan includes unlimited domains and team members, which helps agencies, and Crazy Egg says it never charges overages: data collection pauses at the limit and resumes on the 1st of the next month. The weak point is the Starter allowance, which is thin for any site with steady traffic, so most buyers who want testing will land on Plus. Plans are billed annually only, after a 30-day trial.

Fullstory is built for larger organizations that treat behavioral data as a company asset. Its Analytics product comes in Business, Advanced and Enterprise plans, all priced on request. The plan comparison lists session replay, live session viewing, developer tools, heatmaps, scroll maps, click maps and conversion maps, along with product analytics features such as funnels, page flow analysis, journeys and retention analysis. Tagless autocapture records interactions without manual tagging, which lets teams analyze history retroactively, and Fullstory says private and sensitive data is excluded by default. Its heatmaps page describes moving from any heatmap trend to the underlying sessions. StoryAI agents, Guides and Surveys, Mobile and Multi-Org Management are add-ons, and Anywhere sends data to a warehouse or activates it for personalization. For a conversion team at a mid-size company it is likely more platform than needed, and the lack of public prices makes budgeting slow.

LogRocket comes from the engineering side of session replay. Every plan includes session replay, product analytics and error monitoring, and analytics events, error events, logs and network data are unlimited, so you only pay for the sessions you capture. The free plan includes 1,000 sessions a month, Core starts at $83 a month for 10,000 sessions, and Pro starts at $292 a month for 10,000 sessions with LogRocket Galileo, which adds AI session summaries, funnel insights, issue summaries, anomaly detection and AI heatmaps insights along with MCP and API access. All prices are monthly equivalents on an annual plan. At 250,000 sessions and up, Conditional Recording lets you record only the sessions you choose to lower cost. For conversion teams the value is linking a lost signup to the JavaScript error or slow request behind it, but marketers who mainly want heatmaps will find Contentsquare, Clarity or Crazy Egg more direct.

Plerdy is a low-cost toolkit that mixes conversion and SEO features. The free plan includes heatmaps with a daily limit, and the Startup plan costs $21 per month billed annually, or $32 paid monthly, with 500 daily heatmap page views, 5,000 video sessions and an SEO audit; Scale costs $42 per month billed annually with 1,500 daily heatmaps. Heatmap reports include scroll depth, mouse movement and click sequence, with segmentation by traffic channel, user group and country, and Plerdy says it records clicks on dynamic elements. Video sessions are recorded based on rules you define, with unlimited filtering. The SEO audit collects page-level SEO data, which is unusual in this category and useful for small marketing teams that own both rankings and conversions. The limits are worth reading: heatmaps reset daily against a page view cap, and video sessions have a total limit you manage by deleting recordings.