Mouseflow review

Mouseflow is a focused behavior analytics tool for teams that care about where visitors get stuck. The free plan covers 1 website and 500 sessions with session replays, click, scroll and geo heatmaps, friction detection and 1 month of data history. Essential raises that to 5,000 sessions and 3 months of history and adds the Ask Mina AI chat, Advanced moves to 25,000 sessions across 2 websites with attention and movement heatmaps and feedback surveys, and Premium adds form analytics, Mina AI Insights and an MCP server. User path maps are an Enterprise feature. Users are unlimited on every plan, and the pricing page says annual billing saves up to 35%. We could not confirm a USD price because the page as fetched here showed numbers without a currency, so check the price in your own region. For lead-gen and checkout pages, the form analytics on Premium is the main reason to pick it.

Who it is for

Ecommerce and lead-gen teams that want friction detection and form analytics

Price

See vendor pricing (USD check pending); free plan for 1 website and 500 sessions.

US price check pending. See the vendor pricing page.

Key features

• Session replay and click, scroll and geo heatmaps on every plan
• Friction detection for rage clicks and other frustration signals
• Conversion funnels on all plans, form analytics from Premium
• Attention and movement heatmaps from Advanced
• Ask Mina AI chat from Essential and Mouseflow MCP from Premium

Strengths and weaknesses

• Strength: Permanent free plan for 1 website and 500 sessions
• Strength: Unlimited users on every plan
• Strength: Annual billing saves up to 35%, per the pricing page
• Weakness: Free plan keeps 1 month of data history
• Weakness: Form analytics needs Premium and user path maps need Enterprise
• Weakness: Pricing page did not show a USD price from our location

Key facts

• Free plan: 1 website, 500 sessions
• Plans: Free, Essential, Advanced, Premium, Enterprise
• Data history: 1 month free, up to 12 months on Premium

Where it ranks

Mouseflow is No. 5 in our Best Heatmap and Session Replay Tools verdict.