Microsoft Clarity review

Microsoft Clarity is the easiest recommendation for anyone who wants session replay and heatmaps without a budget. The pricing page states that every feature is free, that you will never hit traffic limits and that heatmaps, websites and team members are unlimited. The feature list covers always-on recordings, click, scroll, area and conversion heatmaps, rage click and dead click insights, more than 40 segmentation filters, smart events and a Google Analytics integration, plus Copilot summaries for single sessions, groups of sessions and heatmaps. Microsoft explains that it is free because the anonymous behavior data helps it improve machine learning models, while saying it will never share your data with third parties. What you give up is breadth: there are no surveys, experiments or live chat, and there is no paid tier with support commitments. Most teams pair it with a testing or survey tool rather than using it alone.

Who it is for

Small sites, bloggers and budget-conscious teams that want unlimited replays at no cost

Price

Free forever, with no paid plan and no traffic limits.

Enjoy all the features of Clarity at absolutely zero cost. You'll never run into traffic limits or be forced to upgrade to a paid version.
Quoted from the vendor pricing page on November 12, 2026.

Key features

• Always-on session recordings
• Click, scroll, area and conversion heatmaps
• Rage click and dead click insights
• Segmentation with 40+ filters
• Copilot summaries of sessions and heatmaps, plus a Google Analytics integration

Strengths and weaknesses

• Strength: Every feature is free with no traffic limits
• Strength: Unlimited heatmaps, websites and team members
• Strength: Clarity for mobile apps covers Android apps as well as websites
• Weakness: No surveys, A/B testing or live chat
• Weakness: No paid support plan or SLA is listed on the pricing page
• Weakness: Microsoft says it uses Clarity data to improve its machine learning models

Key facts

• Price: Free forever
• Limits: Unlimited heatmaps, websites and team members
• Sites using it: 2M+ sites and apps, per Microsoft

Where it ranks

Microsoft Clarity is No. 2 in our Best Heatmap and Session Replay Tools verdict and No. 7 in Best Website Analytics Tools.