Head to head

• 1Password vs Bitwarden

  Pick 1Password if you want the most polished apps, Travel Mode and strong family sharing, from $2.99 per month in the first year. Pick Bitwarden if price matters, since its free plan covers unlimited passwords on unlimited devices and Premium costs $19.80 a year.

• Asana vs monday work management

  Pick Asana if you want structured projects, goals and portfolios with clear per-user pricing from $10.99 per user per month billed annually. Pick monday work management if visual boards and manager dashboards matter more and you are comfortable with its team-size pricing.

• HubSpot CRM vs Salesforce Starter Suite

  Pick HubSpot CRM if you want the easiest start and a free plan that does real work, with Starter at $15 per seat per month. Pick Salesforce Starter Suite at $25 per user per month only if you are confident you will grow into Salesforce's larger editions.

• QuickBooks Online vs Xero

  Pick QuickBooks Online if you want the software most US accountants know, a free starter plan and the deepest feature set, with paid plans from $38 per month. Pick Xero if you want lower regular prices from $27 per month, no per-user fees and built-in cash flow forecasts.