Topic
Marketing & SEO
Email, search, social and content marketing.
Statistics
- Online Review Statistics
BrightLocal's 2026 survey finds 97% of US consumers use reviews to guide purchases and 31% will only use a business rated 4.5 stars or higher. Fake reviews are a steady share of submissions: Trustpilot removed 7.8 million in 2025, about 11% of submissions, and Google blocked or removed more than 292 million policy-violating reviews on Maps.