Sourced buyer statistics · published scoring · prices quoted from vendors
KeenVerdict

Sharp verdicts on the tools you’re choosing

Topic

Sales & CRM

Pipelines, prospecting and customer records.

Verdicts

  • Best CRM Software

    HubSpot CRM is our top pick: it is free for up to two users and 1,000 contacts, and Starter costs $15 per seat per month. Zoho CRM is the best alternative for automation on a budget (USD price check pending), and Bigin by Zoho is the cheapest paid option at US$7 per user per month billed annually.

    1. 1. HubSpot CRM8.8
    2. 2. Zoho CRM8.5
    3. 3. Pipedrive8.4

Statistics

  • Sales Productivity Statistics

    Sellers spend only about 25% to 40% of their time selling, according to Bain and Salesforce, and quota attainment is falling: The Bridge Group found 48% of account executives at quota in 2026, down from 51% in 2024. AI use is widespread, with 87% of sales organizations using it (Salesforce), but measured gains are modest: the Census Bureau found 31% of US workers using AI saved one to two hours in a week.

  • CRM Statistics

    Eurostat found 28.51% of EU enterprises used CRM software in 2025, rising to 65.43% of large firms; Ireland's Central Statistics Office reports a similar 28.4%. IDC data gave Salesforce a 20.7% share of CRM revenue in 2024, HubSpot grew revenue 20% in Q2 2026, and Validity found 76% of CRM users say less than half of their CRM data is accurate.

  • Customer Retention Statistics

    Subscription businesses on the Recurly network lose a median 3.60% of customers per period, with SaaS at 3.22% (2026), and ChartMogul puts median net revenue retention at 82% for B2B SaaS but 49% for B2C in 2025. Verint finds 79% of US consumers would switch after one bad experience, and Deloitte reports 41% of US consumers canceled a streaming service in six months.