The numbers behind the choice
Customer Retention Statistics 2026
This page covers the retention numbers that matter when choosing software or a subscription model: churn benchmarks by industry and price, net revenue retention and expansion, the experiences that drive customers away, consumer subscription fatigue, and what win-back and pause features achieve. Data spans global subscription networks, US and EU consumer surveys and company filings, mostly from 2025 and 2026, plus a 2001 Bain fundamental that is labeled.
By the KeenVerdict research desk · Updated November 4, 2026 · 46 figures from 17 sources
51 of 51 source quotes re-checked against the original pages on November 4, 2026
The short answer
Subscription businesses on the Recurly network lose a median 3.60% of customers per period, with SaaS at 3.22% (2026), and ChartMogul puts median net revenue retention at 82% for B2B SaaS but 49% for B2C in 2025. Verint finds 79% of US consumers would switch after one bad experience, and Deloitte reports 41% of US consumers canceled a streaming service in six months.
Key figures
- 3.60%The median churn rate across all industries on the Recurly subscription network was 3.60% in its July 2026 benchmark data.Recurly
- 3.22%SaaS businesses on the Recurly network had a median churn rate of 3.22% in July 2026 data, the lowest of the verticals it reports.Recurly
- 82%Among SaaS companies with at least $250,000 in annual recurring revenue, B2B SaaS had a median net revenue retention of 82% in 2025, with the upper quartile at 97%, ChartMogul found.ChartMogul
- 34%34% of consumers reduce their spending with a company after a negative experience and 13% stop spending entirely, per a Qualtrics XM Institute survey of 20,001 consumers in 14 countries in Q3 2025.Qualtrics XM Institute
- 79%79% of US consumers surveyed by Verint in early 2026 said they would switch to a competitor after a single negative customer experience.Verint
- 41%41% of US consumers had canceled at least one paid streaming video service in the past six months, according to Deloitte's survey of 3,575 US consumers in October and November 2025.Deloitte
- 1 in 4Former subscribers drove nearly 1 in 4 new sign-ups on the Recurly network, according to its 2026 State of Subscriptions report.Recurly
- $2.5 billionAmazon agreed in September 2025 to pay $2.5 billion to settle FTC charges over Prime enrollment and cancellation practices.Federal Trade Commission
Our reading of the data
Churn is lower in B2B than in consumer subscriptions, and price explains much of the gap. Recurly's 2026 network data shows SaaS at a 3.22% median churn rate, and subscriptions priced at $10 to $25 a month churn the most at 4.29%. Involuntary churn from failed payments falls to 0.18% above $250 a month, so billing and payment recovery tools matter most for low-priced products.
Retention drives growth more than acquisition. ChartMogul found median net revenue retention of 82% for B2B SaaS in 2025 against 49% for B2C, and larger SaaS companies got 40% of their 2024 growth from expansion. Ebsta and Pavilion found 52% of new B2B revenue came from existing accounts in 2024, and Freshworks' 104% net dollar retention shows even established vendors grow only slightly from their installed base.
Customers leave quietly after bad service. Qualtrics XM Institute found 34% of consumers cut spending after a bad experience and fewer than 1 in 3 give feedback. Verint's 2026 survey finds 79% of US consumers would switch after a single negative experience, and Zendesk reports 85% of CX leaders expect customers to drop brands that cannot resolve issues on first contact. Automation is acceptable when it works: 69% of US consumers told Verint they would switch to automated service if it fully resolved their issue.
Our reading: build easy exits and easy returns. Deloitte finds 41% of US consumers churn from streaming in six months and 22% come back, Recurly reports that 3 out of 4 subscribers who pause return, ChartMogul finds 45% of win-backs happen within 30 days, and the FTC's $2.5 billion Amazon settlement shows the cost of making cancellation hard. Pick billing and CRM tools that support pause, win-back and payment recovery out of the box.
Churn rate benchmarks
- 1.
The median churn rate across all industries on the Recurly subscription network was 3.60% in its July 2026 benchmark data.
Recurly, Churn rate benchmarks (Jul 2026)
Source quote
3.60% Overall churn rate Across all industries
- 2.
Involuntary churn, mostly from failed payments, had a median of 1.25% across industries on the Recurly network in 2026, ranging from 0.18% for high-priced subscriptions to 1.69% in education.
Recurly, Churn rate benchmarks (Jul 2026)
Source quote
Across all industries, the median annual involuntary churn rate sits at 1.25%, ranging from 0.18% for high-ARPC businesses to 1.69% in higher-risk sectors like Education.
- 3.
SaaS businesses on the Recurly network had a median churn rate of 3.22% in July 2026 data, the lowest of the verticals it reports.
Recurly, Churn rate benchmarks (Jul 2026)
Source quote
The Recurly network shows a median annual churn rate of 3.22% for SaaS businesses (July 2026 data).
- 4.
Top-quartile SaaS businesses on the Recurly network kept churn at 1.78% or below in 2026.
Recurly, Churn rate benchmarks (Jul 2026)
Source quote
Top-quartile performers come in at 1.78% or below.
- 5.
Subscriptions priced at $10 to $25 a month had the highest overall median churn on the Recurly network in 2026, at 4.29%.
Recurly, Churn rate benchmarks (Jul 2026)
Source quote
This cohort shows the highest overall median (4.29%) in the table.
- 6.
For subscriptions above $250 a month per customer, involuntary churn on the Recurly network was 0.18% in 2026.
Recurly, Churn rate benchmarks (Jul 2026)
Source quote
At $250+ ARPC, involuntary churn is just 0.18%.
Chart
Median churn rate by monthly price per customer, 2026
Total churn by average revenue per customer, Recurly network data, July 2026.
- $10 to $254.29%
- $25 to $503.84%
- $50 to $1003.15%
- $100 to $2502.87%
- Over $2503.07%
Source: Recurly, Churn rate benchmarks
Net revenue retention and expansion
- 7.
Among SaaS companies with at least $250,000 in annual recurring revenue, B2B SaaS had a median net revenue retention of 82% in 2025, with the upper quartile at 97%, ChartMogul found.
ChartMogul, SaaS Retention: The AI Churn Wave (Dec 2025)
Source quote
B2B SaaS is relatively sticky. The median NRR was 82%. (The upper quartile was 97%.)
- 8.
B2C SaaS companies had a median net revenue retention of only 49% in 2025, and AI-native companies had gross revenue retention of 40%, in ChartMogul's analysis.
ChartMogul, SaaS Retention: The AI Churn Wave (Dec 2025)
Source quote
B2C is much less sticky with minimal upsell. The median NRR was only 49%. AI-native companies had even worse GRR than B2C (40%) and comparable NRR (48%).
- 9.
Companies with $15 million to $30 million or more in ARR got 40% of their growth from expansion in 2024, against 30% in early 2021, according to ChartMogul.
ChartMogul, SaaS Retention: The New Normal (Sep 2024)
Source quote
In 2024, companies with $15M-30M+ ARR are seeing 40% of their growth driven by expansion, compared to 30% in early 2021, when growth peaked.
- 10.
Freshworks reported a net dollar retention rate of 104% in the third quarter of 2026, down from 105% a year earlier.
Freshworks, Freshworks Reports Record Third Quarter 2026 Results (Form 8-K) (Nov 2026)
Source quote
Net dollar retention rate was 104%, compared to 104% in the second quarter of 2026 and 105% in the third quarter of 2025.
- 11.
52% of new B2B revenue came from existing accounts in 2024, according to Ebsta and Pavilion's analysis of B2B sales data.
Ebsta and Pavilion, GTM Benchmarks Report 2025 (2025)
Source quote
Customer Expansion: 52% of new revenue came from existing accounts in 2024 Optimizing for Growth Double down on what works.
- 12.
Sustained customer engagement increased the likelihood of expansion opportunities by 189% in Ebsta and Pavilion's 2024 B2B data.
Ebsta and Pavilion, GTM Benchmarks Report 2025 (2025)
Source quote
Sustained customer engagement increases the likelihood of expansion opportunities by 189%.
Chart
Median net revenue retention by company type, 2025
Annualized net revenue retention during 2025 for companies with at least $250,000 in ARR, ChartMogul data.
- B2B SaaS82%
- B2C SaaS49%
- AI-native48%
Source: ChartMogul, SaaS Retention: The AI Churn Wave
Why customers leave
- 13.
34% of consumers reduce their spending with a company after a negative experience and 13% stop spending entirely, per a Qualtrics XM Institute survey of 20,001 consumers in 14 countries in Q3 2025.
Qualtrics XM Institute, Businesses Risk $3 Trillion in Sales From Poor Customer Experiences as Consumers Cut Spending (Nov 2025)
Source quote
34% of consumers reduce their spending with a company after a negative experience, and 13% cut their spending entirely.
- 14.
Qualtrics XM Institute estimated in 2025 that poor customer experiences put nearly $3 trillion of global sales at risk as consumers cut spending.
Qualtrics XM Institute, Businesses Risk $3 Trillion in Sales From Poor Customer Experiences as Consumers Cut Spending (Nov 2025)
Source quote
Poor customer experiences could cost businesses nearly $3 trillion in sales globally as customers cut their spending in response to a bad experience, according to a new analysis of global consumers from Qualtrics XM Institute.
- 15.
The US had the most sales at risk from bad experiences in Qualtrics XM Institute's 2025 analysis, $973 billion, ahead of Germany at $111 billion.
Qualtrics XM Institute, Businesses Risk $3 Trillion in Sales From Poor Customer Experiences as Consumers Cut Spending (Nov 2025)
Source quote
The U.S. leads in absolute dollars at risk - $973 billion, followed by Germany at $111 billion, and Mexico at $104 billion.
- 16.
Fewer than 1 in 3 consumers give companies feedback, an all-time low in Qualtrics XM Institute's 2025 study, so much churn happens without warning.
Qualtrics XM Institute, Businesses Risk $3 Trillion in Sales From Poor Customer Experiences as Consumers Cut Spending (Nov 2025)
Source quote
Fewer than 1 in 3 consumers provide feedback to companies, marking an all-time low.
- 17.
Fast food restaurants face the highest risk in Qualtrics XM Institute's 2025 study: 62% of customers will stop or reduce spending after a problem.
Qualtrics XM Institute, Businesses Risk $3 Trillion in Sales From Poor Customer Experiences as Consumers Cut Spending (Nov 2025)
Source quote
Fast food leads in spending cuts Industry matters too, with fast food restaurants at most risk of spending cuts after a poor experience (62% of customers will stop or reduce spending after a problem).
- 18.
85% of CX leaders surveyed by Zendesk in June 2025 say customers will drop brands that cannot resolve issues on first contact, and 86% of consumers say responsiveness and accurate resolution strongly influence what they buy.
Zendesk, Contextual Intelligence Becomes the New Standard for Exceptional Customer Experience in 2026 (Oct 2025)
Source quote
85% of CX leaders say customers will drop brands that cannot resolve issues on first contact, and 86% of consumers say responsiveness and accurate resolution highly influence their purchase decisions.
- 19.
74% of consumers in Zendesk's 2025 global survey are frustrated when they have to repeat information, and 81% want agents to continue the conversation without backtracking.
Zendesk, Contextual Intelligence Becomes the New Standard for Exceptional Customer Experience in 2026 (Oct 2025)
Source quote
Consumers now expect service that picks up where they left off: 81% want agents to continue the conversation without backtracking, and 74% are frustrated when they have to repeat information.
- 20.
79% of US consumers surveyed by Verint in early 2026 said they would switch to a competitor after a single negative customer experience.
Verint, New Verint Survey Reveals Rising Customer Service Expectations: 79% Would Switch After One Bad Experience (May 2026)
Source quote
New survey research from Verint ® reveals 79% of respondents would switch to a competitor after a single negative customer experience.
- 21.
80% of US consumers in Verint's 2026 survey said they would repurchase and recommend after a great experience, but 51% said businesses do not deliver when they need help.
Verint, New Verint Survey Reveals Rising Customer Service Expectations: 79% Would Switch After One Bad Experience (May 2026)
Source quote
The cost of falling short is real: 80% of consumers say they’d repurchase and recommend after a great experience, but 51% say businesses don’t deliver when they need help.
- 22.
61% of US consumers in Verint's 2026 survey prefer speaking to a human agent, but 69% would switch to automated service if it fully resolved their issue.
Verint, New Verint Survey Reveals Rising Customer Service Expectations: 79% Would Switch After One Bad Experience (May 2026)
Source quote
While 61% currently prefer speaking to a human agent, 69% say they would switch to automated service if it could fully resolve their issue.
- 23.
42% of US consumers in Verint's survey of 5,000 adults, run in January and February 2026, reported higher customer service expectations in 2026.
Verint, New Verint Survey Reveals Rising Customer Service Expectations: 79% Would Switch After One Bad Experience (May 2026)
Source quote
Customer expectations have reached a new high, with 42% reporting increased service expectations in 2026.
- 24.
78% of US consumers in Verint's 2026 survey said they prioritize the fastest resolution over using their preferred channel.
Verint, New Verint Survey Reveals Rising Customer Service Expectations: 79% Would Switch After One Bad Experience (May 2026)
Source quote
Speed wins above everything else: 78% of customers prioritize the fastest resolution over using their preferred channel, making speed the single biggest driver of great CX.
- 25.
74% of consumers in Zendesk's 2025 global survey said they now expect 24/7 service because of AI.
Zendesk, Contextual Intelligence Becomes the New Standard for Exceptional Customer Experience in 2026 (Oct 2025)
Source quote
High-maturity firms report that AI materially accelerates first-reply and full-resolution speed, helping brands meet the rising expectations of modern customers, while 74% of consumers now expect 24/7 service due to AI.
Subscription fatigue among consumers
- 26.
41% of US consumers had canceled at least one paid streaming video service in the past six months, according to Deloitte's survey of 3,575 US consumers in October and November 2025.
Deloitte, 2026 Digital Media Trends (2026)
Source quote
41% – Consumers who have cancelled an SVOD service (churned) in the last six months
- 27.
22% of US consumers had canceled a streaming video service and then returned to the same one within six months, Deloitte found in late 2025.
Deloitte, 2026 Digital Media Trends (2026)
Source quote
22% – Consumers who have churned and then returned to the same SVOD service in the last six months
- 28.
A $5 price increase would make 60% of US streaming video subscribers likely to cancel their favorite service, according to Deloitte's survey for its 2025 report, fielded in late 2024.
Deloitte, 2025 Digital Media Trends (Mar 2025)
Source quote
Respondents say that a price hike of $5 would make the majority (60%) of them likely to cancel their favorite SVOD service.
- 29.
Self-described fans in the US who subscribe to streaming video spend $71 a month on an average of four services, against $56 for nonfans with three, Deloitte found in late 2025.
Deloitte, 2026 Digital Media Trends (2026)
Source quote
SVOD-subscribing fans spend US$71 per month for an average of four services, compared with US$56 per month among nonfans for an average of three services.
- 30.
90% of US households have a paid streaming video subscription, with an average of four services, according to Deloitte's 2026 Digital Media Trends survey.
Deloitte, 2026 Digital Media Trends (2026)
Source quote
90% – US households that have a paid subscription video on demand (SVOD) service (and an average of four services)
- 31.
52% of consumers canceled at least one subscription in the past year because they did not use it, per Recurly's 2026 State of Subscriptions report.
Recurly, The 2026 State of Subscriptions (2026)
Source quote
Churn risks remain high, with 52% of consumers canceling at least one subscription in the past year due to lack of use.
- 32.
US premium streaming services logged 38.5 million cancellations in the third quarter of 2026, per Antenna estimates, leaving the category with negative net growth.
Antenna, Premium SVOD: Q3’26 Net Additions Down Slightly; September Programming Yields Growth (Nov 2026)
Source quote
Cancels reached -38.5M for the quarter, resulting in negative net growth for the category.
- 33.
Premium streaming in the US lost a net 1.7 million subscriptions in Q3 2026, its first quarterly net loss since Q3 2025, according to Antenna.
Antenna, Premium SVOD: Q3’26 Net Additions Down Slightly; September Programming Yields Growth (Nov 2026)
Source quote
Q3’s -1.7M loss in subscription growth for Premium SVOD represents the first quarterly net loss since Q3’25.
- 34.
32.7% of EU internet users paid for a film, series or sports streaming subscription in 2025.
Eurostat, Films, series & sports: top choice for paid subscriptions (Aug 2026)
Source quote
Data show that nearly one in three (32.7%) internet users in the EU in 2025 had a paid subscription to a film, series, or sports streaming service, the largest share among the 4 subscription types.
- 35.
23.0% of EU internet users paid for a music streaming service in 2025, according to Eurostat.
Eurostat, Films, series & sports: top choice for paid subscriptions (Aug 2026)
Source quote
Paying for a music streaming service was also popular, with 23.0% of internet users being paid subscribers.
- 36.
US customer satisfaction with video streaming services slipped 1% to 77 out of 100 in the American Customer Satisfaction Index's 2026 entertainment study.
American Customer Satisfaction Index, Subscription TV Hits Record High While Video Streaming and Sports Betting Slip Despite Product Improvements, ACSI Data Show (Aug 2026)
Source quote
Video streaming service slips 1% to 77, and online sports betting and iGaming falls 3% to 74, even as both industries post improvements across content, platform performance, and app quality.
- 37.
US customer satisfaction with subscription TV rose 3% to 72 out of 100 in the ACSI's 2026 entertainment study, its highest score since the index began measuring the industry.
American Customer Satisfaction Index, Subscription TV Hits Record High While Video Streaming and Sports Betting Slip Despite Product Improvements, ACSI Data Show (Aug 2026)
Source quote
According to the American Customer Satisfaction Index (ACSI®) Entertainment Study 2026, subscription TV service reaches its highest score since ACSI began measuring the industry, climbing 3% to an ACSI score of 72 (on a scale of 0-100) as every customer experience benchmark improves year over year.
Chart
EU internet users with paid streaming subscriptions, 2025
Share of EU internet users with each type of paid subscription, Eurostat, 2025.
- Film, series or sports32.7%
- Music23%
- News sites or magazines7.2%
- Gaming6.1%
Source: Eurostat, Films, series & sports: top choice for paid subscriptions
Win-back, pause and plan design
- 38.
Former subscribers drove nearly 1 in 4 new sign-ups on the Recurly network, according to its 2026 State of Subscriptions report.
Recurly, The 2026 State of Subscriptions (2026)
Source quote
With acquisition rates stabilizing around 3% and overall subscription growth slowing to 12.6%, the primary lever for growth has shifted: Former subscribers drive nearly 1 in 4 new sign-ups, making win-back campaigns a critical growth lever.
- 39.
Merchants offering a pause option before cancellation saw pause usage rise 337% year over year, Recurly reported in 2026.
Recurly, The 2026 State of Subscriptions (2026)
Source quote
Subscribers demand control, and merchants who provide it are seeing massive returns: Merchants offering "pause before cancel" options saw pause usage skyrocket by 337% year-over-year.
- 40.
3 out of 4 subscribers who pause eventually return to the service, according to Recurly's 2026 data.
Recurly, The 2026 State of Subscriptions (2026)
Source quote
Data shows that 3 out of 4 subscribers who pause eventually return to the service.
- 41.
38% of consumers prefer pausing a subscription to canceling it, according to Recurly's 2026 State of Subscriptions research.
Recurly, Churn rate benchmarks (Jul 2026)
Source quote
According to the 2026 State of Subscriptions , 38% of consumers prefer pausing over canceling.
- 42.
45% of SaaS customers who return after churning do so within 30 days and 66% within 90 days, based on ChartMogul data on 4.78 million returned customers at 3,974 companies.
ChartMogul, SaaS Winbacks Report (Apr 2026)
Source quote
In ChartMogul data from 3,974 companies and 4.78 million returned customers, winbacks are heavily front-loaded: 45% happen within 30 days, and 66% happen within 90 days.
- 43.
Only 25% of won-back SaaS customers return on a lower-priced plan, while 42% return on the same plan and 33% on a higher one, ChartMogul found in 2026.
ChartMogul, SaaS Winbacks Report (Apr 2026)
Source quote
In fact, only 25% return on a lower-ARR plan, while 42% come back on the same plan and 33% return on a higher-ARR plan.
Chart
Plan chosen by SaaS customers who return after churning
ChartMogul data on 4.78 million returned customers at 3,974 companies, published April 2026.
- Lower-priced plan25%
- Same plan42%
- Higher-priced plan33%
Source: ChartMogul, SaaS Winbacks Report
Cancellation rules and the economics of loyalty
- 44.
Amazon agreed in September 2025 to pay $2.5 billion to settle FTC charges over Prime enrollment and cancellation practices.
Federal Trade Commission, FTC Secures Historic $2.5 Billion Settlement Against Amazon (Sep 2025)
Source quote
FTC Secures Historic $2.5 Billion Settlement Against Amazon Agency alleged that Amazon used deceptive methods to sign up consumers for Prime subscriptions and made it exceedingly difficult to cancel
- 45.
The FTC settlement covers an estimated 35 million consumers affected by unwanted Prime enrollment or deferred cancellation.
Federal Trade Commission, FTC Secures Historic $2.5 Billion Settlement Against Amazon (Sep 2025)
Source quote
$1.5 billion in consumer redress, providing full relief for the estimated 35 million consumers impacted by unwanted Prime enrollment or deferred cancellation.
- 46.
Bain & Company's loyalty research, published in 2001 and still the most cited figure of its kind, found that in financial services a 5% increase in customer retention produced more than a 25% increase in profit.
Bain & Company, Prescription for cutting costs (Fred Reichheld) (2001)
Source quote
In financial services, for example, a 5% increase in customer retention produces more than a 25% increase in profit.
Questions readers ask
- What is a good churn rate for SaaS?
- Recurly's 2026 network data shows a median churn rate of 3.22% for SaaS businesses, with the top quartile at 1.78% or below. Recurly treats rates below 2% as strong across almost any segment.
- What is a good net revenue retention rate?
- Above 100% means existing customers grow revenue on their own. ChartMogul found median net revenue retention of 82% for B2B SaaS companies in 2025, with the upper quartile at 97%, and 49% for B2C SaaS. Freshworks reported 104% in Q3 2026.
- How many customers leave after a bad experience?
- Verint's 2026 survey found 79% of US consumers would switch to a competitor after a single negative experience. Qualtrics XM Institute found 34% of consumers reduce spending after a negative experience and 13% stop entirely.
- How common is subscription cancellation?
- Very common. Deloitte found 41% of US consumers canceled a paid streaming service in the six months to late 2025, and Recurly reports 52% of consumers canceled at least one subscription in the past year because they did not use it.
- Do pause and win-back options reduce churn?
- Recurly reports pause usage rose 337% where merchants offered it, and 3 out of 4 subscribers who pause eventually return. ChartMogul finds 45% of returning SaaS customers come back within 30 days, and only 25% return on a cheaper plan.
How these figures were chosen
We used company research and network data (Recurly, ChartMogul, Ebsta and Pavilion, Antenna), consumer and business surveys (Qualtrics XM Institute, Zendesk, Verint, Deloitte, the American Customer Satisfaction Index), official statistics (Eurostat), regulator records (Federal Trade Commission) and company filings (Freshworks). Recurly, ChartMogul, Zendesk and Verint sell retention, billing or service software, so their framing is favorable to those tools. Recurly's churn benchmark page is updated as new data arrives; figures here reflect its July 2026 data. Churn definitions differ by source (customer versus revenue churn, monthly versus annual), so compare figures within a source. The Bain loyalty figure is from 2001 and labeled as such. Each figure was checked against its source on 2026-11-04. Every quote was copied from the publisher's page and re-checked by our source checker. Read the methodology.
Sources
- American Customer Satisfaction Index. Subscription TV Hits Record High While Video Streaming and Sports Betting Slip Despite Product Improvements, ACSI Data Show (Aug 2026).
- Antenna. Premium SVOD: Q3’26 Net Additions Down Slightly; September Programming Yields Growth (Nov 2026).
- Bain & Company. Prescription for cutting costs (Fred Reichheld) (2001).
- ChartMogul. SaaS Retention: The AI Churn Wave (Dec 2025).
- ChartMogul. SaaS Retention: The New Normal (Sep 2024).
- ChartMogul. SaaS Winbacks Report (Apr 2026).
- Deloitte. 2026 Digital Media Trends (2026).
- Deloitte. 2025 Digital Media Trends (Mar 2025).
- Ebsta and Pavilion. GTM Benchmarks Report 2025 (2025).
- Eurostat. Films, series & sports: top choice for paid subscriptions (Aug 2026).
- Federal Trade Commission. FTC Secures Historic $2.5 Billion Settlement Against Amazon (Sep 2025).
- Freshworks. Freshworks Reports Record Third Quarter 2026 Results (Form 8-K) (Nov 2026).
- Qualtrics XM Institute. Businesses Risk $3 Trillion in Sales From Poor Customer Experiences as Consumers Cut Spending (Nov 2025).
- Recurly. Churn rate benchmarks (Jul 2026).
- Recurly. The 2026 State of Subscriptions (2026).
- Verint. New Verint Survey Reveals Rising Customer Service Expectations: 79% Would Switch After One Bad Experience (May 2026).
- Zendesk. Contextual Intelligence Becomes the New Standard for Exceptional Customer Experience in 2026 (Oct 2025).
How to cite
Link to this page or to a single figure. Name the original publisher where you can.
KeenVerdict. (2026, November 4). Customer Retention Statistics 2026. https://keenverdict.com/customer-retention-statistics
Questions or corrections: editorial@keenverdict.com. Next scheduled review: January 3, 2027.