KeenVerdict

Review · Marketing & SEO

Contentsquare (formerly Hotjar) review

An experience analytics platform that now includes Hotjar, with session replay, heatmaps, funnels and surveys on every plan.

By the KeenVerdict research desk · Updated November 12, 2026

Features (40%)
9.3
Ease of use (30%)
8.6
Value (30%)
9.0

Hotjar now lives inside Contentsquare: hotjar.com redirects to a Contentsquare page that says Hotjar users can log in with the same credentials and keep heatmaps, recordings and surveys. The combined product is the strongest documented package for conversion teams here. The free plan captures up to 200k sessions per month and includes replays, heatmaps, funnels, error and performance monitoring, basic surveys and an MCP connection for AI assistants, with 1 month of data access and 1 project. Growth starts at $39 per month billed yearly, or $49 paid monthly, for 7k monthly sessions, and adds 13 months of data, 3 projects, zone-based heatmaps, path analysis, impact quantification and Sense AI summaries of replays and heatmaps. Pro and Enterprise are sold on demos and add cross-device journeys, revenue attribution, real user monitoring and A/B testing outcomes analysis. The trade-off is that the most advanced analysis sits behind custom pricing.

Who it is for

Conversion and UX teams that want heatmaps, replays and surveys in one tool with a free tier

Price

Free plan; Growth from $39 per month billed yearly ($49 monthly) for 7k monthly sessions.

+240k monthly sessions $49 $39 / month
Quoted from the vendor pricing page on November 12, 2026.

Key features

  • Session replays, heatmaps, funnels and surveys included on all plans
  • Free plan with 200k monthly sessions, 1 month of data access and 1 project
  • Growth adds 13 month data access, 3 projects, zone-based heatmaps and path analysis
  • Sense AI chat, session replay summaries and heatmap summaries on Growth
  • MCP connection to LLMs, plus error and performance monitoring on the free plan

Strengths and weaknesses

  • Strength: Hotjar users sign in with the same credentials, per the vendor
  • Strength: Paid entry plan is published at $39 per month billed yearly
  • Strength: Free plan already includes error and performance monitoring and basic surveys
  • Weakness: Free plan keeps only 1 month of data
  • Weakness: Cross-session journeys and revenue attribution need the custom-priced Pro plan
  • Weakness: Growth price rises with the monthly session tier you pick

Key facts

  • Free plan: 200k monthly sessions, 1 project
  • Paid plans: Growth, Pro, Enterprise
  • Data access: 1 month free, 13 months on Growth

Where it ranks

Contentsquare (formerly Hotjar) is No. 1 in our Best Heatmap and Session Replay Tools verdict.

Alternatives we scored

Visit contentsquare.com · Questions or corrections: editorial@keenverdict.com