Crazy Egg review

Crazy Egg is a behavior analytics tool first, and A/B testing is one of the features that turns its heatmaps into action. Starter at $29 per month billed annually covers 5,000 tracked pageviews, 5 heatmap reports and 50 recordings, but not A/B tests. Plus at $99 per month adds unlimited A/B testing, CTAs and error tracking with 150,000 pageviews and device targeting for tests. Pro at $249 widens targeting to country, UTMs and conversions, and Enterprise at $599 targets by every audience segment and adds SAML SSO. Every plan includes unlimited domains, team members, web analytics, conversion tracking and surveys, and Crazy Egg never charges overages, pausing collection at the limit instead. Installation is a single snippet or a plugin for WordPress, Shopify, Wix and others. The testing side is basic next to dedicated platforms, with no documented multivariate or server-side tests, so it fits small teams better than CRO programs.

Who it is for

Small businesses and solo marketers that want heatmaps first and simple A/B tests without a developer.

Price

From $29 per month billed annually; A/B testing from the $99 per month Plus plan; 30-day free trial.

Starter $29 /mo
Quoted from the vendor pricing page on November 9, 2026.

Key features

• Heatmap reports and session recordings on every plan
• Unlimited A/B testing, CTAs and error tracking from Plus
• A/B test targeting by device, country, UTMs and conversions on higher plans
• Unlimited web analytics, conversion tracking and surveys
• AI analysis for heatmaps and recordings

Strengths and weaknesses

• Strength: Installs with one snippet or plugins for WordPress, Shopify and more
• Strength: Unlimited domains and team members on every plan
• Strength: No overage charges; data collection pauses at the limit
• Weakness: Starter plan does not include A/B testing
• Weakness: Targeting options are thin on the Plus plan
• Weakness: No multivariate or server-side testing documented

Key facts

• Plans: Starter, Plus, Pro, Enterprise
• A/B testing: Unlimited from Plus ($99 per month)
• Billing: All plans billed annually

Where it ranks

Crazy Egg is No. 7 in our Best A/B Testing Tools verdict.