VWO (Wingify) review

VWO now sits inside Wingify, which its site describes as the union of AB Tasty and VWO, so buyers who shortlisted either brand will meet the same platform. Web Experimentation runs A/B/n, split and multivariate tests across devices. The Growth tier gives small teams a visual and code editor, unlimited experiments, variations and metrics, multi-arm bandit and rollout campaigns, a QA assistant and single page app support. Pro adds guardrail metrics, sample ratio mismatch detection, multivariate and cross domain tests and user collaboration, while Enterprise adds self hosting, approval workflows, mutually exclusive groups, SSO and API access. The Wingz AI layer comes with every product, and paid tiers add an MCP connection with behavior analytics data and AI workflows. The catch is cost visibility: Wingify publishes no fixed plans and builds a custom proposal for each buyer, with discounts for bundles. For teams that want one vendor for testing and personalization, it is the broadest marketer-friendly option here.

Who it is for

Mid-size and enterprise marketing teams that want testing, personalization and behavior analytics from one vendor.

Price

Custom proposal only, with no fixed plans; free trial available.

No fixed plans. Just a custom proposal built around your goals and scope.
Quoted from the vendor pricing page on November 9, 2026.

Key features

• A/B/n, split and multivariate tests across devices and platforms
• Visual (WYSIWYG) and code editor with unlimited experiments on Growth
• Multi-arm bandit and rollout campaigns, plus a QA assistant
• Guardrail metrics, SRM detection and cross domain testing on Pro
• Wingz AI layer included with every product, with paid advanced tiers

Strengths and weaknesses

• Strength: Visual editor and unlimited experiments from the entry plan
• Strength: Testing, personalization, analytics and feature management on one platform
• Strength: Data centers in the US, the EU and India
• Weakness: No published prices, so every plan needs a sales conversation
• Weakness: Multivariate tests and SRM detection start on Pro
• Weakness: Self hosting, SSO and API access are Enterprise features

Key facts

• Plans: Growth, Pro, Enterprise (custom proposals)
• Merger: AB Tasty and VWO now operate together as Wingify
• Data centers: US, EU and India

Where it ranks

VWO (Wingify) is No. 3 in our Best A/B Testing Tools verdict.