10 Best Landing Page Builders of 2026

Unbounce is built around the paid campaign workflow: pick a template or prompt the AI, publish to a subdomain, then test. Every plan includes unlimited conversions, unlimited subdomains, templates and free hosting. Starter at $22 per month billed annually covers 5 pages, up to 500 visitors, one user and AI copywriting, which is enough to launch a first campaign. Build removes the page limit, raises traffic to 20,000 and adds custom code, custom styling and more than 1,000 integrations. Experiment is the plan most performance teams will want: unlimited A/B testing and variants, manual traffic allocation, confidence intervals, dynamic text replacement and conversion reporting, with three users. Optimize adds AI traffic routing that sends visitors to the variant likely to convert, plus page scheduling and audience insights. The weak spot is the jump in price between tiers, since testing starts at $112 per month billed annually. Even so, no other tool here documents as complete a testing toolkit for campaign pages.

Leadpages splits its plans into Publishing and Testing and Optimization. Publishing plans start at $29 per month and cover AI page creation, custom domains with SSL, custom slugs, API access, blogs and UTM tracking, with page and domain limits that rise from Pro to Business. The plan most campaign marketers should look at is Grow at $67 per month: unlimited traffic and pages, four custom domains, manual A/B testing with up to six variants per page, dynamic text replacement and manual personalization. Grow also detects anonymous visitors and enriches up to 1,000 leads a month, which is unusual at this price. Optimize at $135 per month adds Smart Traffic routing, click and scroll heatmaps, multivariate tests with up to four variants and auto-personalization. The limits to watch are integrations, capped at five active connections below Optimize, and support, which only becomes priority email on Optimize. Every trial gives full access to the chosen plan for seven days, so you can test the testing tools before you pay.

Swipe Pages aims at marketers who send ad traffic to mobile visitors. Every plan includes unlimited landing pages, funnels and conversions, AMP support, conversion optimized templates, hosting with SSL and CDN, multi-step forms, lead magnet delivery and checkout through Stripe, PayPal and Razorpay. Startup costs $29 per month billed annually and covers one custom domain and 20,000 visits, a generous traffic allowance for the price. Marketer at $69 per month billed annually is the plan for testing: it adds server-side A/B testing, dynamic text replacement, saved templates, five custom domains, five client subaccounts and five team members, with 50,000 visits. Agency at $149 per month billed annually raises traffic to 500,000 and adds global blocks, global scripts and webhooks, custom fonts and version history. The trade-offs are that Startup is a one-person plan and some brand controls, such as custom fonts, sit only on the top tier. Its direct integrations and Zapier connection cover most lead routing needs.

Instapage positions itself as a full marketing platform rather than a page tool, and its plans reflect that. Every plan includes unlimited pages, conversions and contacts. Create, at $79 per month billed annually, covers 15,000 unique monthly visitors, the website and landing page builder, reusable page blocks and forms, triggered popups and sticky bars, AI content, contacts and email, programmatic pages and real-time visual collaboration for up to ten team members. Optimize at $159 per month adds server-side A/B testing with hypothesis setting and history, customizable traffic splitting, scheduling, multi-step forms and dynamic text replacement. Convert is custom priced and adds ad-to-page personalization, heatmaps, global elements, root domain publishing and a customer success manager. Instapage lists HubSpot, Salesforce and Marketo integrations and more than 120 apps. The downside is cost: the entry plan costs more than most dedicated builders on this list, and the features that set Instapage apart sit on Convert.

Landingi combines an AI page generator called Lunar with a classic page builder, a lightbox builder, a form builder and more than 400 templates. Build is the entry plan with 10 active landing pages, 2,000 visits a month, one custom domain and five users, which suits a few campaigns at a time. Optimize raises limits to 100 pages and 30,000 visits and adds server-side A/B testing, Solis AI insights, EventTracker, smart sections, multi-language personalization and an e-commerce hub. Scale is aimed at agencies, with unlimited active pages, programmatic landing pages, client sub-accounts, agency branding, audit logs and migration services. Publishing options are broader than most rivals: a WordPress plugin, reverse proxy publishing and PHP export are listed alongside cloud hosting. Conversions are unlimited on every plan. Our pricing page showed prices in Polish zloty, so we list the USD price as pending. Check the plan limits carefully, because the entry plan's 2,000 visits will not carry a paid campaign.

Systeme.io is a funnel platform first, and its landing pages live inside funnels with checkout, email and automation attached. The free plan gives access to core features with 3 funnels, 1 automation rule, 1 custom domain and up to 2,000 contacts. Startup at $17 per month expands this to 10 funnels, 10 automation rules, 3 custom domains and 5,000 contacts. Webinar at $47 per month adds evergreen webinars with 50 funnels and 10,000 contacts, and Unlimited at $97 per month removes the caps. Every plan includes unlimited emails, websites, blogs, courses, communities, a booking calendar and payment processing through Stripe, PayPal and other providers with no transaction fees. Funnels support 1-click upsells, order bumps and A/B tests, with test counts capped by plan. For a creator selling a course or coaching, this replaces several subscriptions. For a marketer who only needs ad landing pages with dynamic text and traffic splits, the testing and integration depth of Unbounce or Leadpages is a better match.

HubSpot's landing pages sit in Content Hub and connect directly to the HubSpot CRM, which is the main reason to choose them. The free landing page builder lets you choose from mobile-optimized templates or build with a drag-and-drop editor, preview pages on different devices and publish without designers or IT. HubSpot also lists slash and highlight commands that generate page content, SEO-friendly titles and descriptions in public beta, and conversion analytics with SEO suggestions. Because form fills create CRM contacts, follow-up email, lead scoring and sales handoff run in the same system. HubSpot positions the tool for product launches and event registrations as well as lead capture. What it does not offer is the dedicated campaign testing depth of Unbounce or Instapage, such as AI traffic routing. Our pricing page showed euros, so we list paid plan prices as pending. For HubSpot customers, it is the simplest way to add campaign pages without another vendor.

Carrd does one thing: responsive one-page sites, whether a personal profile, a waitlist page or a simple product launch. It is free to start, and Pro plans are billed by the year. Pro Lite at $9 per year covers three sites, premium URLs, no branding, higher quality images and video uploads. Pro Standard at $19 per year is the plan most marketers need, because it adds custom domains with SSL, forms, widgets and embeds, analytics, meta tags and ten sites. Forms connect to email tools including ActiveCampaign, Brevo, HubSpot, Kit, Klaviyo and Mailchimp, and payment forms and embeds from Stripe, PayPal and Gumroad let you sell from the page. Pro Plus at $49 per year adds 25 sites, redirects, password protection and site downloads. There is no A/B testing, dynamic text or multi-page funnel, so Carrd is not a tool for paid campaign testing. For a quick launch page or an event signup, it costs less per year than most rivals charge per month.

Webflow is a website platform rather than a dedicated landing page tool, but many marketing teams use it to publish campaign pages on the company domain. The free Starter plan gives a webflow.io domain, two static pages and 50 form submissions for trying the designer. Basic at $15 per month billed yearly adds a custom domain, 300 static pages, 10 GB bandwidth, unlimited form submissions and password protection. Premium at $25 per month billed yearly adds the CMS, code components, site search and form file uploads. Testing is sold separately: the Optimize add-on starts at $299 per month and covers A/B testing, personalization, AI optimization and audience targeting, while Analyze starts at $9 per month for page-level insights. Webflow also sells Campaigns, a sales-led product for generating on-brand landing pages and matching ads. The visual designer gives fine control over layout, but it expects more design knowledge than template builders, so marketers without web experience may still lean on a designer.

ClickFunnels is a funnel platform that bundles pages with a store, a CRM, email marketing and online courses. Launch costs $81 per month billed annually, or $97 monthly, and includes unlimited funnels and visitors, one workspace, two team members, 10,000 contacts, 50,000 emails a month, three courses, five custom domains, AI tools and group onboarding calls. Scale at $164 per month billed annually adds five workspaces, 75,000 contacts, unlimited custom domains, priority and live chat support, a custom code editor and webhooks with full API access. Optimize at $248 per month billed annually is aimed at marketers running funnels at scale, with ten workspaces and 150,000 contacts. Dominate is an annual-only plan at $5,997 per year. Unlimited visitors on every plan is a real advantage for high traffic offers. For marketers who only need ad landing pages connected to an existing CRM, though, the bundle is expensive, and Systeme.io covers similar funnel basics for far less.