Unbounce review

Unbounce is built around the paid campaign workflow: pick a template or prompt the AI, publish to a subdomain, then test. Every plan includes unlimited conversions, unlimited subdomains, templates and free hosting. Starter at $22 per month billed annually covers 5 pages, up to 500 visitors, one user and AI copywriting, which is enough to launch a first campaign. Build removes the page limit, raises traffic to 20,000 and adds custom code, custom styling and more than 1,000 integrations. Experiment is the plan most performance teams will want: unlimited A/B testing and variants, manual traffic allocation, confidence intervals, dynamic text replacement and conversion reporting, with three users. Optimize adds AI traffic routing that sends visitors to the variant likely to convert, plus page scheduling and audience insights. The weak spot is the jump in price between tiers, since testing starts at $112 per month billed annually. Even so, no other tool here documents as complete a testing toolkit for campaign pages.

Who it is for

Paid media and demand generation teams that run many campaign pages and want to test variants without developers.

Price

From $22 per month billed annually ($29 monthly); 14-day free trial.

$ 22 USD / month $29 Billed annually (Save 25%)
Quoted from the vendor pricing page on November 7, 2026.

Key features

• Unlimited conversions, unlimited subdomains and free hosting on every plan
• Experiment plan adds unlimited A/B testing, manual traffic allocation and confidence intervals
• Dynamic text replacement and conversion reporting from Experiment
• AI traffic routing, page scheduling and advanced triggers on Optimize
• AI copywriting, lead gen forms and an MCP server from Starter

Strengths and weaknesses

• Strength: Testing tools cover variants, traffic splits and confidence intervals
• Strength: Phone, email and live chat support on the entry plan
• Strength: Agency plan for running campaigns across several clients
• Weakness: Starter allows only 5 pages and up to 500 visitors
• Weakness: A/B testing starts on the $112 per month Experiment plan
• Weakness: Custom code and 1000+ integrations need the Build plan

Key facts

• Plans: Starter, Build, Experiment, Optimize, Concierge, Agency
• A/B testing: Unlimited on Experiment and above
• Free trial: 14 days, no credit card required

Where it ranks

Unbounce is No. 1 in our Best Landing Page Builders verdict.