Ecommerce Statistics 2026
This page collects ecommerce statistics on online retail sales and their share of total retail, how people shop online, mobile, social and cross-border buying, how many businesses sell online, and the sales reported by the largest platforms. Official figures come from the U.S. Census Bureau, Eurostat, the ONS, Statistics Canada, the Australian Bureau of Statistics, China's National Bureau of Statistics and UNCTAD; survey data from Pew Research Center; and platform figures from company filings by Amazon, Shopify, eBay, Etsy, Mercado Libre, Walmart and Sea. Most data describes 2025 and 2026.
By the KeenVerdict research desk · Updated November 6, 2026 · 47 figures from 28 sources
The short answer
E-commerce made up 17.1% of US retail sales in the second quarter of 2026, according to the Census Bureau, and grew 12.2% year over year against 6.7% for all retail. Online shares are higher in Great Britain (28.8% in September 2026, ONS) and China (26.1% of goods in 2025, National Bureau of Statistics), while Eurostat found 78% of EU internet users bought online in 2025 but only 23.59% of EU enterprises sold online.
Key figures
- 17.1%E-commerce made up 17.1% of total US retail sales in the second quarter of 2026, seasonally adjusted.U.S. Census Bureau
- 12.2%US e-commerce sales grew 12.2% year over year in the second quarter of 2026, against 6.7% growth for total retail sales.U.S. Census Bureau
- 28.8%Online sales made up 28.8% of all retail sales in Great Britain in September 2026, down slightly from 28.9% in August, according to the ONS.Office for National Statistics
- 26.1%China's online retail sales of physical goods reached 13,092.3 billion yuan in 2025, 26.1% of total retail sales of consumer goods, according to the National Bureau of Statistics.National Bureau of Statistics of China
- 78%78% of internet users aged 16 to 74 in the EU bought or ordered goods or services online in 2025, according to Eurostat.Eurostat
- 56.4%Smartphones accounted for 56.4% of US online holiday transactions in the 2025 season, up from 54.5% in 2024, according to Adobe Analytics.Adobe
- 23.59%23.59% of EU enterprises with 10 or more employees made e-commerce sales in 2024, up from 18.93% in 2014, according to Eurostat.Eurostat
- $119 billionMerchants on Shopify processed $119 billion in gross merchandise volume in the third quarter of 2026.Shopify
Our reading of the data
Online retail is still growing faster than retail as a whole. The Census Bureau estimates US e-commerce at $340.2 billion in the second quarter of 2026, or 17.1% of seasonally adjusted retail sales, up from 16.4% for full-year 2025. Year-over-year growth of 12.2% was almost double the 6.7% for all retail. Holiday trackers agree on the direction: Adobe counted $257.8 billion of US online spending in November and December 2025, and Mastercard SpendingPulse measured online growth of 7.4% against 2.9% in stores.
The share of retail made online depends heavily on the country and the definition. The ONS puts Great Britain at 28.8% in September 2026 and China's National Bureau of Statistics puts online sales of physical goods at 26.1% of retail in 2025. Statistics Canada reports 7.6%, partly because its retail measure excludes most services. In Australia, the ABS measured 12.7% in June 2025 while Australia Post's broader estimate was 24% for the year, a reminder that scope matters more than headline numbers.
On the buyer side, Eurostat found 78% of EU internet users bought online in 2025, up from 62% in 2015, and Adobe found smartphones handled 56.4% of US online holiday transactions. Trust remains a weak point: Pew Research Center found 36% of US adults had lost money on an online order that never arrived or was counterfeit. Cross-border trade is the hardest part to measure, and UNCTAD's latest estimate of $2.5 trillion in international e-commerce sales dates from 2021.
Selling online is less common than buying online. Eurostat found only 23.59% of EU enterprises with 10 or more staff made e-sales in 2024, rising to 48.48% of large firms. Large platforms capture a big share of the activity: Shopify merchants processed $119 billion of GMV in the third quarter of 2026, eBay $23.2 billion and Shopee $38.3 billion in the second quarter. Platform GMV is not revenue and is defined differently by each company, so it should not be summed or compared directly with official retail statistics.
How big US online retail sales are
- 1.
US retail e-commerce sales were an estimated $340.2 billion in the second quarter of 2026, seasonally adjusted, according to the Census Bureau.
U.S. Census Bureau, Quarterly Retail E-Commerce Sales, 2nd Quarter 2026 (Aug 2026)
Source quote
The Census Bureau of the Department of Commerce announced today that the estimate of U.S. retail e-commerce sales for the second quarter of 2026, adjusted for seasonal variation, but not for price changes, was $340.2 billion, an increase of 3.8 percent (±0.4 percent) from the first quarter of 2026.
- 2.
E-commerce made up 17.1% of total US retail sales in the second quarter of 2026, seasonally adjusted.
U.S. Census Bureau, Quarterly Retail E-Commerce Sales, 2nd Quarter 2026 (Aug 2026)
Source quote
E-commerce sales in the second quarter of 2026 accounted for 17.1 percent of total sales.
- 3.
US e-commerce sales grew 12.2% year over year in the second quarter of 2026, against 6.7% growth for total retail sales.
U.S. Census Bureau, Quarterly Retail E-Commerce Sales, 2nd Quarter 2026 (Aug 2026)
Source quote
The second quarter 2026 e-commerce estimate increased 12.2 percent (±0.9 percent) from the second quarter of 2025 while total retail sales increased 6.7 percent (±0.5 percent) in the same period.
- 4.
US retail e-commerce sales totaled an estimated $1,233.7 billion in 2025, up 5.4% from 2024, according to the Census Bureau.
U.S. Census Bureau, Quarterly Retail E-Commerce Sales, 4th Quarter 2025 (Feb 2026)
Source quote
Total e-commerce sales for 2025 were estimated at 1,233.7 billion, an increase of 5.4 percent (±1.2%) from 2024.
- 5.
E-commerce accounted for 16.4% of total US retail sales in 2025, up from 16.1% in 2024.
U.S. Census Bureau, Quarterly Retail E-Commerce Sales, 4th Quarter 2025 (Feb 2026)
Source quote
E-commerce sales in 2025 accounted for 16.4 percent of total sales. E-commerce sales in 2024 accounted for 16.1 percent of total sales.
- 6.
US consumers spent $257.8 billion online from November 1 to December 31, 2025, up 6.8% year over year, according to Adobe Analytics.
Adobe, Adobe: Holiday Shopping Season Drove a Record $257.8 Billion Online with Consumers Embracing Generative AI Tools (Jan 2026)
Source quote
Consumers spent $257.8 billion online from Nov. 1 to Dec. 31, up 6.8% year-over-year (YoY) and setting a new record for e-commerce.
- 7.
Mastercard SpendingPulse measured US holiday e-commerce sales growth of 7.4% in the 2025 season, compared with 2.9% for in-store sales.
Mastercard, Mastercard SpendingPulse: Savvy Shoppers and E-Commerce Fuel U.S. Holiday Retail Sales Growth by 3.9% YOY (Dec 2025)
Source quote
E-commerce sales surged +7.4%, while in-store sales grew +2.9%, underscoring the convergence of blended shopping experiences.
- 8.
Salesforce counted $294 billion in US online sales and $1.29 trillion globally during the November to December 2025 holiday period.
Salesforce, Salesforce Reveals 2025 Holiday Shopping Data (Jan 2026)
Source quote
Today, Salesforce unveiled its 2025 holiday shopping findings (Nov. 1 – Dec 31), reporting record-breaking online sales of $1.29 trillion globally and $294 billion in the United States, with strong influence from AI and agents
Chart
US e-commerce vs total retail sales growth, Q2 2026
Year-over-year change, seasonally adjusted, not adjusted for prices. U.S. Census Bureau, second quarter 2026.
- E-commerce12.2%
- Total retail6.7%
Source: U.S. Census Bureau, Quarterly Retail E-Commerce Sales, 2nd Quarter 2026
Online share of retail outside the US
- 9.
Online sales made up 28.8% of all retail sales in Great Britain in September 2026, down slightly from 28.9% in August, according to the ONS.
Office for National Statistics, Retail sales, Great Britain: September 2026 (Oct 2026)
Source quote
As a result, the proportion of sales made online fell from 28.9% in August 2026 to 28.8% in September 2026.
- 10.
Online spending values in Great Britain rose 7.4% in the third quarter of 2026 compared with the same quarter of 2025.
Office for National Statistics, Retail sales, Great Britain: September 2026 (Oct 2026)
Source quote
Online spending values rose by 7.4% compared with Quarter 3 2025.
- 11.
Retail e-commerce sales in Canada were $5.6 billion (Canadian dollars) in August 2026, or 7.6% of total retail trade, seasonally adjusted.
Statistics Canada, The Daily: Retail trade, August 2026 (Oct 2026)
Source quote
On a seasonally adjusted basis, retail e-commerce sales increased 1.1% to $5.6 billion in August, accounting for 7.6% of total retail trade.
- 12.
Online sales were 12.7% of total Australian retail turnover in June 2025 in original terms, up from 11.6% a year earlier, according to the ABS.
Australian Bureau of Statistics, Retail Trade, Australia, June 2025 (Jul 2025)
Source quote
In original terms, the proportion of online sales to total retailing rose from 11.9% to 12.7%. This compares to 11.6% in June 2024.
- 13.
Australians spent a record AUD 82.6 billion online in 2025, up 14% year over year, with 9.8 million households shopping online, according to Australia Post.
Australia Post, 7 eCommerce trends you can't ignore from the Australia Post eCommerce Report 2026 (Mar 2026)
Source quote
The Australia Post eCommerce Report 2026 reveals Aussie shoppers spent a record $82.6 billion online in 2025, jumping 14% year on year, with 9.8 million households shopping online
- 14.
Australia Post estimates that 24% of all Australian retail spending was made online in 2025.
Australia Post, 2026 eCommerce Report (Mar 2026)
Source quote
24% of all retail spend is now made online
- 15.
China's online retail sales of physical goods reached 13,092.3 billion yuan in 2025, 26.1% of total retail sales of consumer goods, according to the National Bureau of Statistics.
National Bureau of Statistics of China, Total Retail Sales of Consumer Goods in December 2025 (Jan 2026)
Source quote
Specifically, the online retail sales of physical goods were 13,092.3 billion yuan, up by 5.2%, accounting for 26.1% of the total retail sales of consumer goods
- 16.
China's online retail sales of goods and services reached 15,147.1 billion yuan from January to September 2026, up 4.4% year over year.
National Bureau of Statistics of China, Total Retail Sales of Consumer Goods from January to September 2026 (Oct 2026)
Source quote
From January to September 2026, China’s online retail sales of goods and services reached 15,147.1 billion yuan, up by 4.4% year on year.
- 17.
Business e-commerce sales across 43 economies covering about three quarters of world GDP reached almost $27 trillion in 2022, UNCTAD estimates; this older figure includes business-to-business sales.
UNCTAD, Business e-commerce sales and the role of online platforms (Apr 2024)
Source quote
This represents a 15 per cent increase over pre-pandemic (2019) levels and sales are estimated to have risen a further 10 per cent - to almost $27 trillion - in 2022.
- 18.
UNCTAD estimates that 2.3 billion people worldwide shopped online in 2021, a 68% increase from 2017.
UNCTAD, Making e-commerce and the digital economy work for all (Dec 2024)
Source quote
In 2021, 2.3 billion people shopped online, a 68% increase from 2017.
Chart
Online share of Australian retail turnover
Original terms, Australian Bureau of Statistics Retail Trade, June 2025 release.
Source: Australian Bureau of Statistics, Retail Trade, Australia, June 2025
Who shops online and how often
- 19.
78% of internet users aged 16 to 74 in the EU bought or ordered goods or services online in 2025, according to Eurostat.
Eurostat, E-commerce statistics for individuals (Feb 2026)
Source quote
In the EU in 2025, 95% of the individuals surveyed aged 16-74 years had used the internet within the last 12 months, with 78% among them having bought or ordered goods or services.
- 20.
The share of EU internet users who shop online rose from 62% in 2015 to 78% in 2025, a gain of 16 percentage points in ten years.
Eurostat, E-commerce statistics for individuals (Feb 2026)
Source quote
In 2015, among individuals who used the internet in the previous 12 months, the share of those who bought or ordered goods or services online was 62%.
- 21.
15% of EU internet users never bought or ordered goods or services online in 2025.
Eurostat, E-commerce statistics for individuals (Feb 2026)
Source quote
In the EU, 15% of internet users never bought or ordered goods or services online in 2025.
- 22.
Among EU online buyers in 2025, 62% made their last purchase within the three months before the survey.
Eurostat, E-commerce statistics for individuals (Feb 2026)
Source quote
Among the individuals who made online purchases in 2025, 62% bought or ordered goods or services within the last 3 months before the survey, 11% between 3 and 12 months while 6% made a purchase more than a year ago.
- 23.
63% of EU online shoppers reported no problems when buying online in 2025.
Eurostat, E-commerce statistics for individuals (Feb 2026)
Source quote
In 2025, 63% of e-shoppers reported having encountered no problem when purchasing online.
- 24.
36% of US adults say they have bought an item online that never arrived or was counterfeit and was not refunded, according to a 2025 Pew Research Center survey.
Pew Research Center, About 1 in 3 Americans say they experienced an online shopping scam (Nov 2025)
Source quote
Overall, 36% of U.S. adults say they’ve ever bought an item online that either never arrived (31%) or was counterfeit (17%) and was not refunded.
- 25.
85% of US adults say online scams and attacks are a problem on shopping sites and apps, Pew Research Center found in 2025.
Pew Research Center, About 1 in 3 Americans say they experienced an online shopping scam (Nov 2025)
Source quote
The vast majority of U.S. adults (85%) say online scams and attacks are a problem on shopping sites and apps, according to a spring Pew Research Center survey
Mobile, social and cross-border shopping
- 26.
Smartphones accounted for 56.4% of US online holiday transactions in the 2025 season, up from 54.5% in 2024, according to Adobe Analytics.
Adobe, Adobe: Holiday Shopping Season Drove a Record $257.8 Billion Online with Consumers Embracing Generative AI Tools (Jan 2026)
Source quote
Mobile shopping hit a new milestone, with the majority of online transactions (56.4%) taking place through a smartphone this season (up from 54.5% in 2024)
- 27.
Social media drove 4.6% of US online holiday revenue in 2025, up from 3.3% in 2024, according to Adobe.
Adobe, Adobe: Holiday Shopping Season Drove a Record $257.8 Billion Online with Consumers Embracing Generative AI Tools (Jan 2026)
Source quote
Social media is the standout this season, with its share of revenue coming in at 4.6%, up a significant 40.3% YoY (2024: 3.3% share, up 5.4% YoY).
- 28.
76% of US adults said they ever buy things online using a smartphone and 69% using a desktop or laptop, in a 2022 Pew Research Center survey.
Pew Research Center, For shopping, Americans turn to mobile phones while influencers become a factor (Nov 2022)
Source quote
Roughly three-quarters of U.S. adults (76%) say they ever buy things online using a smartphone, while a somewhat smaller share (69%) say they ever make purchases via desktop or laptop computers.
- 29.
International e-commerce sales from 43 economies were worth around $2.5 trillion in 2021, about 13% of their exports of goods and services, UNCTAD estimates.
UNCTAD, Business e-commerce sales and the role of online platforms (Apr 2024)
Source quote
It is estimated that digitally ordered exports (i.e. international e-commerce sales) from these economies were worth around $2.5 trillion in 2021.
- 30.
Postal traffic from Universal Postal Union member countries to the US fell 81% on August 29, 2025, the day the US ended its de minimis exemption, compared with the previous Friday.
Universal Postal Union, UPU launches solution to move mail as postal flows to US reach near standstill (Sep 2025)
Source quote
The data, exchanged between postal operators via the UPU’s electronic network, shows that traffic from UPU member countries to the US was down 81% on Friday 29 August – the day the regulation was implemented – compared to the previous Friday, 22 August.
- 31.
Salesforce counted $1.29 trillion in global online sales during the 2025 November to December holiday period.
Salesforce, Salesforce Reveals 2025 Holiday Shopping Data (Jan 2026)
Source quote
Today, Salesforce unveiled its 2025 holiday shopping findings (Nov. 1 – Dec 31), reporting record-breaking online sales of $1.29 trillion globally and $294 billion in the United States, with strong influence from AI and agents
Chart
Share of US online holiday transactions on smartphones
US online holiday season, November and December. Adobe Analytics.
- 202454.5%
- 202556.4%
Source: Adobe, Adobe: Holiday Shopping Season Drove a Record $257.8 Billion Online with Consumers Embracing Generative AI Tools
How many businesses sell online
- 32.
23.59% of EU enterprises with 10 or more employees made e-commerce sales in 2024, up from 18.93% in 2014, according to Eurostat.
Eurostat, E-commerce statistics (Feb 2026)
Source quote
In the EU , during the period 2014 to 2024, the share of enterprises that had e-sales increased from 18.93% in 2014 to 23.59% in 2024.
- 33.
EU enterprises generated 19.49% of their total turnover from e-sales in 2024, of which 8.39% came from websites or apps and 11.07% from EDI-type orders.
Eurostat, E-commerce statistics (Feb 2026)
Source quote
In 2024, EU enterprises generated 19.49% of their total turnover from e-sales, consisting of orders via websites or apps (8.39% of the total turnover) or via EDI-type messages (11.07% of the total turnover) (Figure 6).
- 34.
48.48% of large EU enterprises made e-sales in 2024, compared with 21.38% of small enterprises.
Eurostat, E-commerce statistics (Feb 2026)
Source quote
In 2024, 48.48% of large enterprises conducted e-sales, corresponding to an e-sales value of 24.24% of total turnover in this size class.
- 35.
Among EU enterprises with web sales in 2024, 85.65% sold through their own website or apps and 45% used an e-commerce marketplace.
Eurostat, E-commerce statistics (Feb 2026)
Source quote
As Figure 9 shows, in 2024, 85.65% of EU enterprises with web sales used their own websites or apps, and 45% used an e-commerce marketplace.
- 36.
Online marketplaces generated 1.30% of total EU enterprise turnover in 2024, against 7.08% from web sales via firms' own websites or apps.
Eurostat, E-commerce statistics (Feb 2026)
Source quote
nover generated from web sales is concerned, EU enterprises realised 8.39% of their total turnover from web sales in 2024, where 7.08% was realised from web sales via own websites or apps and 1.30% from sales via online marketplaces.
Chart
Web sales channels used by EU enterprises with web sales, 2024
Firms can use both channels, so shares add to more than 100%. Eurostat, reference year 2024.
- Own website or apps85.7%
- E-commerce marketplace45%
Source: Eurostat, E-commerce statistics
Platform sales, merchants and buyers
- 37.
Amazon reported net sales of $201.9 billion in the third quarter of 2026, up 12% from $180.2 billion a year earlier; the total includes AWS and advertising.
Amazon, Amazon.com Announces Third Quarter Results (Oct 2026)
Source quote
Net sales increased 12% to $201.9 billion in the third quarter, compared with $180.2 billion in third quarter 2025.
- 38.
Amazon's North America segment sales rose 6% year over year to $112.9 billion in the third quarter of 2026.
Amazon, Amazon.com Announces Third Quarter Results (Oct 2026)
Source quote
North America segment sales increased 6% year-over-year to $112.9 billion.
- 39.
Merchants on Shopify processed $119 billion in gross merchandise volume in the third quarter of 2026.
Shopify, Shopify Sustains Rapid Growth with Revenue Up 32% and Free Cash Flow Margin of 22% (Nov 2026)
Source quote
Q3 is the perfect example. We powered $119 billion in GMV, while continuing to build commerce into every surface, every agent, and increasingly, everywhere,
- 40.
Shopify's platform facilitated $335.5 billion of GMV in the first nine months of 2026, up 32% from the same period of 2025.
Shopify, Shopify Inc. Form 10-Q for the quarter ended September 30, 2026 (Nov 2026)
Source quote
In the nine months ended September 30, 2026, our platform facilitated gross merchandise volume ("GMV") of $335.5 billion, representing an increase of 32% from the nine months ended September 30, 2025.
- 41.
eBay's gross merchandise volume was $23.2 billion in the third quarter of 2026, up 15% as reported.
eBay, eBay Inc. Reports Third Quarter 2026 Results (Oct 2026)
Source quote
GMV was $23.2 billion, up 15% on an as-reported basis and up 16% on an FX-Neutral basis.
- 42.
eBay had 135 million active buyers and 2.5 billion live listings at the end of 2025.
eBay, eBay Inc. Form 10-K for the fiscal year ended December 31, 2025 (Feb 2026)
Source quote
At the end of 2025, eBay had 135 million active buyers and 2.5 billion live listings globally.
- 43.
Etsy marketplace gross merchandise sales reached $2.6 billion in the third quarter of 2026, up 8.8% year over year.
Etsy, Third Quarter 2026 Shareholder Letter (Oct 2026)
Source quote
Etsy marketplace GMS reached $2.6 billion in the third quarter, up 8.8% year-over-year, or 9.1% on a currency-neutral basis.
- 44.
Etsy had about 88 million active buyers on a trailing twelve-month basis in the third quarter of 2026, up 1.0%.
Etsy, Third Quarter 2026 Shareholder Letter (Oct 2026)
Source quote
Active buyers returned to year-over-year growth for the first time in two years , increasing 1.0% to approximately 88 million on a trailing-twelve-month basis.
- 45.
Mercado Libre's Brazil GMV grew 36% year over year in the third quarter of 2026 on an FX-neutral basis, and items sold grew 45%.
MercadoLibre, MercadoLibre Letter to Shareholders, Q3'26 Results (Nov 2026)
Source quote
FX-neutral GMV grew 36% YoY in Q3'26 and sold items grew 45%, with the two-year growth rate accelerating on both metrics, further evidence that expanding free shipping has an enduring impact.
- 46.
Walmart's global eCommerce sales grew 23% in its fiscal second quarter ended July 2026.
Walmart, Walmart reports second quarter results (Aug 2026)
Source quote
Walmart Inc. (NASDAQ: WMT) announces second-quarter results with strong growth in revenue, including eCommerce, which grew 23% globally with strength across segments.
- 47.
Sea Limited's Shopee marketplace processed US$38.3 billion of GMV in the second quarter of 2026, up 28.4% year over year.
Sea Limited, Sea Limited Reports Second Quarter 2026 Results (Aug 2026)
Source quote
GMV was US$38.3 billion for the quarter, increasing by 28.4% year-on-year.
Questions readers ask
- What percentage of US retail sales are online?
- E-commerce made up 17.1% of US retail sales in the second quarter of 2026 on a seasonally adjusted basis, according to the Census Bureau. For full-year 2025 the share was 16.4%, up from 16.1% in 2024.
- How much did Americans spend online in 2025?
- The Census Bureau estimates US retail e-commerce sales at $1,233.7 billion in 2025, up 5.4% from 2024. Over the November to December holiday period alone, Adobe counted $257.8 billion of online spending.
- Which country has the highest share of online retail?
- Among the countries covered here, Great Britain reports the highest official share at 28.8% of retail sales in September 2026, according to the ONS. China's online sales of physical goods were 26.1% of retail in 2025, and the US share was 17.1% in mid-2026, but each country defines retail differently.
- How much online shopping happens on phones?
- Adobe found 56.4% of US online holiday transactions in 2025 took place on a smartphone, up from 54.5% in 2024. Pew Research Center's 2022 survey found 76% of US adults had bought something online with a smartphone.
- How many businesses sell online?
- Eurostat found 23.59% of EU enterprises with 10 or more employees made e-sales in 2024, from 21.38% of small firms to 48.48% of large ones. Among firms with web sales, 85.65% used their own website or apps and 45% used a marketplace.
- How big is global ecommerce?
- UNCTAD estimates business e-commerce sales across 43 economies reached almost $27 trillion in 2022, including business-to-business sales. It also estimates that 2.3 billion people shopped online in 2021.
How these figures were chosen
We chose figures that describe online retail size, online buying behavior, and online selling by businesses and platforms, and checked each quote against the publisher's page or filing. Official statistics (U.S. Census Bureau, Eurostat, ONS, Statistics Canada, Australian Bureau of Statistics, National Bureau of Statistics of China, UNCTAD) are the base; survey and transaction-panel data from Pew Research Center, Adobe, Salesforce and Mastercard add detail; platform figures come from SEC filings. Definitions differ: Census and Statistics Canada cover retail trade only, the ONS covers Great Britain, Eurostat counts enterprises with 10 or more staff and individuals aged 16 to 74, and holiday trackers measure different baskets and dates. UNCTAD's global estimates describe 2021 and 2022 and are the newest available. The ABS discontinued its monthly retail series after June 2025. Census links point to dated quarterly releases rather than the page that is replaced each quarter. Every quote was copied from the publisher's page and re-checked by our source checker. Read the methodology.
Sources
- Adobe. Adobe: Holiday Shopping Season Drove a Record $257.8 Billion Online with Consumers Embracing Generative AI Tools (Jan 2026).
- Amazon. Amazon.com Announces Third Quarter Results (Oct 2026).
- Australia Post. 7 eCommerce trends you can't ignore from the Australia Post eCommerce Report 2026 (Mar 2026).
- Australia Post. 2026 eCommerce Report (Mar 2026).
- Australian Bureau of Statistics. Retail Trade, Australia, June 2025 (Jul 2025).
- eBay. eBay Inc. Reports Third Quarter 2026 Results (Oct 2026).
- eBay. eBay Inc. Form 10-K for the fiscal year ended December 31, 2025 (Feb 2026).
- Etsy. Third Quarter 2026 Shareholder Letter (Oct 2026).
- Eurostat. E-commerce statistics for individuals (Feb 2026).
- Eurostat. E-commerce statistics (Feb 2026).
- Mastercard. Mastercard SpendingPulse: Savvy Shoppers and E-Commerce Fuel U.S. Holiday Retail Sales Growth by 3.9% YOY (Dec 2025).
- MercadoLibre. MercadoLibre Letter to Shareholders, Q3'26 Results (Nov 2026).
- National Bureau of Statistics of China. Total Retail Sales of Consumer Goods in December 2025 (Jan 2026).
- National Bureau of Statistics of China. Total Retail Sales of Consumer Goods from January to September 2026 (Oct 2026).
- Office for National Statistics. Retail sales, Great Britain: September 2026 (Oct 2026).
- Pew Research Center. About 1 in 3 Americans say they experienced an online shopping scam (Nov 2025).
- Pew Research Center. For shopping, Americans turn to mobile phones while influencers become a factor (Nov 2022).
- Salesforce. Salesforce Reveals 2025 Holiday Shopping Data (Jan 2026).
- Sea Limited. Sea Limited Reports Second Quarter 2026 Results (Aug 2026).
- Shopify. Shopify Sustains Rapid Growth with Revenue Up 32% and Free Cash Flow Margin of 22% (Nov 2026).
- Shopify. Shopify Inc. Form 10-Q for the quarter ended September 30, 2026 (Nov 2026).
- Statistics Canada. The Daily: Retail trade, August 2026 (Oct 2026).
- U.S. Census Bureau. Quarterly Retail E-Commerce Sales, 2nd Quarter 2026 (Aug 2026).
- U.S. Census Bureau. Quarterly Retail E-Commerce Sales, 4th Quarter 2025 (Feb 2026).
- UNCTAD. Business e-commerce sales and the role of online platforms (Apr 2024).
- UNCTAD. Making e-commerce and the digital economy work for all (Dec 2024).
- Universal Postal Union. UPU launches solution to move mail as postal flows to US reach near standstill (Sep 2025).
- Walmart. Walmart reports second quarter results (Aug 2026).
How to cite
Link to this page or to a single figure. Name the original publisher where you can.
KeenVerdict. (2026, November 6). Ecommerce Statistics 2026. https://keenverdict.com/ecommerce-statistics
Questions or corrections: editorial@keenverdict.com. Next scheduled review: January 5, 2027.