Fullstory review

Fullstory is built for larger organizations that treat behavioral data as a company asset. Its Analytics product comes in Business, Advanced and Enterprise plans, all priced on request. The plan comparison lists session replay, live session viewing, developer tools, heatmaps, scroll maps, click maps and conversion maps, along with product analytics features such as funnels, page flow analysis, journeys and retention analysis. Tagless autocapture records interactions without manual tagging, which lets teams analyze history retroactively, and Fullstory says private and sensitive data is excluded by default. Its heatmaps page describes moving from any heatmap trend to the underlying sessions. StoryAI agents, Guides and Surveys, Mobile and Multi-Org Management are add-ons, and Anywhere sends data to a warehouse or activates it for personalization. For a conversion team at a mid-size company it is likely more platform than needed, and the lack of public prices makes budgeting slow.

Who it is for

Enterprise digital teams that need replay, analytics and data export at scale

Price

Custom pricing on request for Business, Advanced and Enterprise plans.

Request pricing & demo Three plans for businesses big and small
Quoted from the vendor pricing page on November 12, 2026.

Key features

• Session replay, heatmaps, scroll maps, click maps and conversion maps
• Tagless autocapture with retroactive data history
• StoryAI summaries and AI agents as an add-on
• Funnels, journeys, retention analysis and user segmentation
• Private and sensitive data excluded by default, with SAML SSO

Strengths and weaknesses

• Strength: Captures interactions without manual tagging, so past data can be analyzed
• Strength: Heatmaps link directly to the sessions behind a trend
• Strength: Data export, webhooks and warehouse integration through Anywhere
• Weakness: No published prices on any plan
• Weakness: Mobile analytics and guides are paid add-ons
• Weakness: More setup and training than lightweight heatmap tools

Key facts

• Plans: Business, Advanced, Enterprise
• Pricing: On request
• Add-ons: StoryAI, Guides and Surveys, Mobile, Multi-Org

Where it ranks

Fullstory is No. 7 in our Best Heatmap and Session Replay Tools verdict and No. 8 in Best Product Analytics Tools.