10 Best Form Builders of 2026
By the KeenVerdict research desk · Updated November 9, 2026 · Next review December 24, 2026 · 10 products scored

Our verdict
Jotform is the most complete pick for public-facing forms, with 20,000+ templates, payments, e-signatures and approval workflows in one account, though its self-serve plans are for one user. Fillout is the value choice for teams, with unlimited seats on every plan and 1,000 free responses a month, and Tally is the best free option, with no submission cap within fair use. Cognito Forms fits calculated orders and multi-step approvals, while Google Forms and Microsoft Forms cover internal signups at no extra cost inside their suites. Typeform and Paperform suit brand-led forms, and Formstack is the specialist for regulated intake and Salesforce.
The short answer
Jotform is the best form builder for teams collecting orders, applications and signups in 2026; Fillout suits teams that want unlimited editors on one flat fee; Tally is free with unlimited forms and submissions, and the cheapest verified paid plan is Microsoft 365 Business Basic, which includes Microsoft Forms, at $7 per user per month paid yearly.
This list is for teams that collect signups, orders, applications and feedback through online forms, from small businesses and nonprofits to operations and HR teams. We compared documented features and published prices for 10 form builders and scored each on features, ease of use and value. Prices are the cheapest paid plan in US dollars as shown on each vendor's own page when we checked; where a page only showed another currency from our location, the price is marked as pending. Submission caps, seat limits and where payments start matter as much as the headline price, so each entry spells them out.
By the numbers
- 83%83% of small businesses had a website in a 2025 Clutch survey, up from 64% in 2018.Source: Clutch
- 79.01%79.01% of EU enterprises with 10 or more employees had a website in 2025, from 76.66% of small enterprises to 95.65% of large ones, according to Eurostat.Source: Eurostat
- 8%US Google users who saw an AI summary clicked a traditional search result in 8% of visits in March 2025, against 15% when no summary appeared, according to Pew Research Center browsing data from 900 adults.Source: Pew Research Center
- 61%61% of US consumers started their online search for a local business with Google in 2026 (52% Google search, 9% Maps), and 71% used Google at some point, according to BrightLocal.Source: BrightLocal
- 41%DIY builders such as Wix and Squarespace powered 41% of small business websites in the 2025 Clutch survey, while 34% used WordPress or Shopify and 12% were custom-built.Source: Clutch
- 48%48% of mobile websites and 56% of desktop websites had good Core Web Vitals in 2025, according to HTTP Archive's Web Almanac.Source: HTTP Archive
The ranking at a glance
- 1JotformTeams that collect orders, applications and registrations and want payments, signatures and approvals in one account.8.8
- 2FilloutTeams that want many editors on one flat fee and generous free features.8.7
- 3TallyStartups, creators and small teams that want a capable free form builder with no response cap.8.6
- 4Cognito FormsOrganizations that need calculated order forms, approval workflows and client portals.8.4
- 5Google FormsTeams and schools already on Google accounts that need quick internal forms and quizzes.8.3
- 6PaperformSmall businesses that want forms, payments, signatures and automations under one subscription.8.2
- 7TypeformMarketing teams that care most about brand look and completion rates on lead and signup forms.8.2
- 8Microsoft FormsOrganizations on Microsoft 365 that need internal signups, polls and feedback forms.8.0
- 9FormstackHealthcare, finance and Salesforce teams that need compliant forms and document workflows.7.6
- 10WufooSmall teams that want straightforward forms with reports and payments without many extras.7.5
How we scored
Every product gets the same three scores out of 10. We compared documented features and published prices; we did not run hands-on tests.
- 40%Features
- 30%Ease of use
- 30%Value
No. 1, our pick
JotformDrag-and-drop form builder with 20,000+ templates, payments, e-signatures, approval workflows and a store builder.
8.8of 10Best for Teams that collect orders, applications and registrations and want payments, signatures and approvals in one account.
- Features
- 9.3
- Ease of use
- 8.6
- Value
- 8.2
Price
Free Starter plan; paid from $34 per month billed annually (Bronze)
Quoted from the Jotform pricing page on November 9, 2026:
Bronze $ 34 /month Billed annually
Jotform covers the widest set of collection jobs on this list. The builder is drag-and-drop, and the template library of 20,000+ forms includes order forms, registrations and job applications, so most teams start from something close to what they need. Payments run through Stripe, PayPal or Square, and the same account adds Jotform Sign for e-signatures, Workflows for approvals, Smart PDF Forms and a Store Builder for simple catalogs. The Starter plan is free with 5 forms and 100 monthly submissions. Bronze at $34 per month billed annually raises that to 25 forms and 1,000 submissions, Silver to 50 forms and 2,500, and Gold to 100 forms and 10,000 with HIPAA-enabled features. The catch is that every self-serve tier is an individual plan for one user, so teams that need several editors are pushed toward Enterprise. Nonprofits and schools get half off the paid tiers.
What works
- +Free Starter plan includes 5 forms and 100 monthly submissions
- +Paid tiers also raise payment and signed document allowances
- +50 percent discount on Bronze, Silver and Gold for nonprofits and schools
What does not
- −Every self-serve tier is a single-user individual plan
- −Bronze caps you at 25 forms and 1,000 monthly submissions
- −HIPAA features start on Gold at $99 per month billed annually
- Free plan
- Starter: 5 forms, 100 monthly submissions
- Paid plans
- Bronze, Silver, Gold, Enterprise
- Bronze limits
- 25 forms, 1,000 monthly submissions, 1 GB space
- Refund
- 30 day money back guarantee
No. 2
FilloutForm builder with unlimited seats on every plan, 50+ field types, payments, scheduling and PDF generation.
8.7of 10Best for Teams that want many editors on one flat fee and generous free features.
- Features
- 8.4
- Ease of use
- 8.8
- Value
- 9.0
Price
Free plan; paid from $15 per month billed annually (Starter)
Quoted from the Fillout pricing page on November 9, 2026:
Starter $15 / month $ 228 $ 180 billed annually
Fillout stands out on value for teams. Every plan, including the free one, has unlimited seats and unlimited forms, so a whole department can build and review forms without counting licenses. The free tier allows 1,000 responses a month and already includes multi-page forms, payments, scheduling forms, PDF generation, calculations, answer piping and pre-filled or hidden fields. Starter at $15 per month billed annually raises the cap to 2,000 responses and adds premium field types, login forms, signatures, respondent emails and Calendly scheduling. Pro at $40 adds 5,000 responses, removes branding and allows custom CSS and fonts, while Business at $75 lifts the response cap entirely and adds custom domains, form analytics, drop-off rates and partial submissions. The tradeoffs are that analytics and custom domains sit on the top plan, and the free and Starter tiers still show Fillout branding. For application and signup forms with several editors, it costs less than most rivals here.
What works
- +Flat fee with no per-seat charge
- +Free plan already includes payments and calculations
- +Unlimited file uploads on every plan
What does not
- −Branding removal starts on Pro at $40 per month billed annually
- −Form analytics and drop-off rates only on Business
- −Custom domains need the $75 Business plan
- Free plan
- Yes, 1,000 responses a month
- Seats
- Unlimited on every plan
- Paid plans
- Starter, Pro, Business
- Max file size
- 20 MB, 1 GB+ on Business
No. 3
TallyDocument-style form builder with unlimited forms and submissions free within fair use, hosted in the EU.
8.6of 10Best for Startups, creators and small teams that want a capable free form builder with no response cap.
- Features
- 7.8
- Ease of use
- 9.0
- Value
- 9.4
Tally is the strongest free option on this list. The free plan has no submission cap within its fair use guidelines and still includes payments through Stripe, e-signatures, file uploads, conditional logic, calculations, hidden fields, answer piping, duplicate prevention and password protection. Forms are written like a document, which makes simple signup and feedback forms fast to build. Integrations cover Google Sheets, Notion, Airtable, Zapier, Make and webhooks. Pro removes Tally branding and adds custom domains, unlimited team members in shared workspaces, partial submissions, drop-off analytics and custom CSS, while Business adds data retention controls and email verification. Tally is based in Belgium and stores form data in Europe, which helps EU teams with GDPR. Weaknesses are a smaller set of approval and document features than Jotform or Cognito Forms, and the pricing page showed only euro prices from our location, so we could not confirm a USD price.
What works
- +No response cap on the free plan
- +Forms translated into 45+ languages with RTL support
- +Data stored in Europe with GDPR compliance
What does not
- −Branding removal and team workspaces need Pro
- −Free file uploads are limited to 10 MB per file
- −Pricing page showed euros from our location, so the USD price is unconfirmed
- Free plan
- Yes, unlimited forms and submissions within fair use
- Paid plans
- Pro, Business
- Hosting
- EU, company based in Belgium
- Teams
- 2,500,000+ teams, per Tally
No. 4
Cognito FormsForm builder for data-heavy forms with calculations, payments, workflows, approvals and HIPAA options.
8.4of 10Best for Organizations that need calculated order forms, approval workflows and client portals.
- Features
- 8.6
- Ease of use
- 8.0
- Value
- 8.4
Price
Free Individual plan; paid from $24 per month (Pro)
Quoted from the Cognito Forms pricing page on November 9, 2026:
Pro Premium Features $ 24 /mo. Start Free Trial
Cognito Forms suits forms that do real work after submission. Every plan, including the free Individual tier, allows unlimited forms and accepts payments, which helps for order and registration forms with calculated totals. Pro at $24 per month adds electronic signatures, save and resume, 2,000 entries a month, 2 users and removal of Cognito Forms branding. Team at $49 per month brings workflow and approvals, a client portal, data lookups, 10,000 entries a month and 5 users, which fits applications that pass through several reviewers. Enterprise at $174 per month adds HIPAA compliance, folder permissions, single sign-on and unlimited entries. Extra users cost $5 each per month, and outside guests are billed in tiers. The free plan is small at 100 entries a month for one user, and the builder exposes more options than simpler tools, so it takes a little longer to learn. For approval-heavy workflows it offers more than most mid-priced builders.
What works
- +Payments available even on the free plan
- +Approvals and client portal suit multi-step applications
- +Prepaying annually saves up to 20 percent
What does not
- −Free plan is limited to 100 entries a month and one user
- −Workflow and approvals need the $49 Team plan
- −Guest access is billed in tiers above the included guests
- Free plan
- Individual: 100 entries a month, 1 user
- Paid plans
- Pro, Team, Enterprise
- Pro limits
- 2,000 entries a month, 2 users
- Compliance
- HIPAA on Enterprise
No. 5
Google FormsSimple online form and quiz builder that sends responses to Google Sheets, part of Google Workspace.
8.3of 10Best for Teams and schools already on Google accounts that need quick internal forms and quizzes.
- Features
- 6.6
- Ease of use
- 9.4
- Value
- 9.4
Price
See vendor pricing (USD check pending)
US price check pending. See the Google Forms pricing page.
Google Forms is the simplest way to collect signups and feedback if your team already uses Google accounts. You can start from templates for surveys, questionnaires and quizzes, add logic that shows relevant questions based on earlier answers, and style the form with colors, images and fonts. Responses appear in automated charts in real time, and the raw data exports into Google Sheets, where most teams sort and share it. Forms can be shared by email, social media or website embed, and collaborators can edit and review results together. Google states that files created in Forms are encrypted in transit and at rest. What it lacks for this list's use cases is notable: there is no built-in payment step for orders, no e-signatures and no approval workflow, so order and application forms usually need add-ons or another tool. The Workspace pricing page showed only zloty from our location, so we could not confirm a USD price.
What works
- +Responses land in Google Sheets for sorting and sharing
- +Share by email, social media or website embed
- +Collaborators can build and review results together
What does not
- −No built-in payment collection for orders
- −Branding limited to colors, images and fonts
- −Workspace pricing page showed zloty from our location, so the USD price is unconfirmed
- Included in
- Google Workspace
- Response storage
- Google Sheets export
- Quizzes
- Yes
- Security
- Encryption in transit and at rest
No. 6
PaperformPage-style form builder with payments, e-signatures through Papersign and Stepper workflows, unlimited users on every plan.
8.2of 10Best for Small businesses that want forms, payments, signatures and automations under one subscription.
- Features
- 8.6
- Ease of use
- 8.4
- Value
- 7.4
Price
Free plan; paid from $49 per month billed annually (Pro)
Quoted from the Paperform pricing page on November 9, 2026:
Pro $49 /month Billed annually
Paperform treats a form like a web page, with free placement of text, images and fields, and adds signatures and automations in the same subscription. Every plan has unlimited forms, fields, form views and users, and a seat covers forms, Papersign and Stepper workflows. Integrations number 9,000+ through direct connections, Zapier and Make. The free plan is mostly for trying it out, with 30 submissions a month, 3 signed documents and a Paperform badge that cannot be removed. Pro at $49 per month billed annually removes the badge, lifts the submission cap within fair use and makes workflow steps unlimited, and Business at $124 adds separate workspaces, an admin and user hierarchy and higher automation credits. A custom domain on Pro costs an extra $20 per month. It costs more than Fillout or Cognito Forms at entry level, but teams that would otherwise buy separate signature and automation tools may come out ahead.
What works
- +Seats are unlimited and cover forms, signatures and workflows
- +Design controls for colors, fonts, imagery and layout on every plan
- +7-day free trial on Pro with no credit card
What does not
- −Free plan allows only 30 submissions a month
- −Custom domain costs an extra $20 per month on Pro
- −Roles and separate workspaces need Business
- Free plan
- Yes, 30 submissions a month
- Paid plans
- Pro, Business, Enterprise
- Users
- Unlimited on every plan
- Free trial
- 7 days on Pro
No. 7
TypeformConversational form builder that shows one question at a time, with AI form creation and logic.
8.2of 10Best for Marketing teams that care most about brand look and completion rates on lead and signup forms.
- Features
- 8.5
- Ease of use
- 9.0
- Value
- 7.0
Price
Free plan; paid from $28 per month billed yearly (Basic)
Quoted from the Typeform pricing page on November 9, 2026:
28 USD / mo Save 132 USD / yr Get Basic
Typeform builds forms that feel like a conversation, showing one question at a time with logic that adapts to each answer, which works well for lead capture and signups where completion matters. Typeform AI can draft a form from a prompt, and every paid plan includes unlimited typeforms, conditional logic, webhooks and integrations. The weak point is value. Basic at $28 per month billed yearly includes just 100 responses a month and one user, and still carries Typeform branding. Plus at $56 raises that to 1,000 responses and 3 users and removes branding, and Business at $91 adds 10,000 responses, 5 users, drop-off rates and conversion tracking. Separate Growth Flow and Talent plans target marketing and HR teams, and Enterprise adds SSO, HIPAA and a choice of US or EU data center. Teams collecting high volumes of orders or applications will find cheaper per-response options here.
What works
- +One-question-at-a-time layout suits lead and signup forms
- +Strong brand and design controls
- +Growth Flow adds email and SMS follow-ups for marketing teams
What does not
- −Basic includes only 100 responses a month and 1 user
- −Branding removal starts on Plus at $56 per month billed yearly
- −Drop-off analytics need the Business plan
- Free plan
- Yes
- Paid plans
- Basic, Plus, Business, Enterprise
- Basic limits
- 100 responses a month, 1 user
- Business limits
- 10,000 responses a month, 5 users
No. 8
Microsoft FormsSurvey, poll and quiz builder included with Microsoft 365, with real-time charts and Excel export.
8.0of 10Best for Organizations on Microsoft 365 that need internal signups, polls and feedback forms.
- Features
- 6.4
- Ease of use
- 9.2
- Value
- 9.0
Price
Included in Microsoft 365 Business Basic from $7 per user per month paid yearly
Quoted from the Microsoft Forms pricing page on November 9, 2026:
Microsoft 365 Business Basic Lightweight web and mobile apps to kickstart your business $7.00 user/month, paid yearly
Microsoft Forms is the practical choice for organizations already on Microsoft 365. It builds surveys, polls and quizzes with branching questions, offers built-in AI and design suggestions, and shows responses in real-time charts and automatically generated reports. Results export to Excel for deeper analysis, forms run in any browser on any device, and multilingual support helps when collecting feedback across offices. Quizzes can include videos, which suits training. Microsoft 365 Business Basic, the cheapest business plan that includes Forms, costs $7.00 per user per month paid yearly, and most teams buying it are paying for email, Teams and storage anyway. For this list's broader use cases it falls short: there is no payment step for orders, no e-signatures and limited styling, so customer-facing order or application forms are better built elsewhere. For staff signups, polls and internal feedback it is quick and costs nothing extra on top of an existing plan.
What works
- +No extra cost for teams already paying for Microsoft 365
- +Works in any browser on any device
- +Quizzes with videos in questions suit training and classrooms
What does not
- −No payment collection for orders
- −Few branding and layout options
- −Requires a Microsoft 365 subscription for business use
- Included in
- Microsoft 365 business plans
- Cheapest plan
- Business Basic, $7.00 user/month paid yearly
- Analysis
- Real-time charts, Excel export
- Form types
- Surveys, polls, quizzes
No. 9
FormstackSecure form builder for regulated teams, with document generation, eSignatures and Salesforce-native forms.
7.6of 10Best for Healthcare, finance and Salesforce teams that need compliant forms and document workflows.
- Features
- 8.6
- Ease of use
- 7.6
- Value
- 6.4
Price
Paid from $83 per month paid annually (Forms)
Quoted from the Formstack pricing page on November 9, 2026:
Forms $83 $99 /mo paid annually
Formstack targets organizations where forms feed documents, signatures and Salesforce records. The Forms plan at $83 per month paid annually includes one builder user, 25 forms, 1,000 submissions per form and 2GB of storage. Suite at $250 per month paid annually adds Documents and Sign, with 3 builder users, 100 forms, 5,000 submissions per form, 250 document deliveries a month and unlimited eSignatures. Salesforce teams can buy native forms with dynamic prefill and document generation powered by Salesforce data, and Enterprise brings SSO, custom SLAs and unlimited users and submissions. Integrations cover Salesforce, Stripe, PayPal, HubSpot and Airtable, and submissions can be routed for approval. The downsides are price and access: there is no free plan, the entry tier has a single builder, and simple signup or feedback forms cost far less elsewhere. It earns its place for regulated intake and document-heavy processes.
What works
- +Built for regulated industries such as healthcare and financial services
- +Integrations include Salesforce, Stripe, PayPal, HubSpot and Airtable
- +Document generation from collected data on Suite
What does not
- −No free plan, only a free trial
- −Entry plan includes a single builder user
- −Highest starting price on this list
- Free plan
- No, free trial available
- Forms plan
- 1 builder user, 25 forms, 2GB storage
- Suite plan
- 3 builder users, 100 forms, unlimited eSignatures
- Salesforce
- Native forms, custom pricing
No. 10
WufooLong-running online form builder from SurveyMonkey with templates for registrations, orders and lead generation.
7.5of 10Best for Small teams that want straightforward forms with reports and payments without many extras.
- Features
- 7.0
- Ease of use
- 8.0
- Value
- 7.6
Price
Free plan; paid from $16.25 per month billed annually (Starter)
Quoted from the Wufoo pricing page on November 9, 2026:
Starter $16 .25 /mo Billed $195 annually
Wufoo is a long-running form builder from SurveyMonkey with templates for registrations, online orders, lead generation and invitations. Every plan includes unlimited reports, and Starter at $16.25 per month billed annually adds file uploads, form rules, a custom logo, confirmation emails, integrations and custom confirmation pages, with 10 forms and 1,000 entries for one user. Accepting payments needs Professional at $33.25 per month billed annually, which also brings unlimited forms, 5,000 entries, 5 users, Google Analytics tracking, field encryption and password protection. Advanced and Ultimate raise entries to 25,000 and 200,000 and add more users and storage. The free plan is tight at 5 forms, 100 entries and 10 fields. Compared with newer tools here, Wufoo offers fewer modern features such as AI drafting, e-signatures or approval workflows, and payments sit higher up the price ladder. It remains a simple, dependable choice for small teams.
What works
- +Low entry price for a paid plan
- +Unlimited reports even on the free plan
- +Professional adds password protection and up to 5 users
What does not
- −Payments start on Professional at $33.25 per month billed annually
- −Starter is limited to 10 forms and 1,000 entries
- −Free plan allows only 5 forms, 100 entries and 10 fields
- Free plan
- 5 forms, 100 entries, 10 fields
- Paid plans
- Starter, Professional, Advanced, Ultimate
- Starter limits
- 10 forms, 1,000 entries, 1 user
- Owner
- SurveyMonkey
Before you choose
Start from what the form must do after submit
A signup or feedback form only needs to store answers. An order form needs payments and calculated totals, and an application often needs file uploads, a signature and a reviewer. Jotform, Cognito Forms and Paperform handle payments and signatures on one account, while Google Forms and Microsoft Forms do not collect payments.
Compare submission caps per month
Plans are priced by submissions as much as by features. Typeform Basic includes 100 responses a month, Jotform Bronze 1,000, Fillout Starter 2,000 and Cognito Forms Team 10,000, while Tally sets no cap within fair use. Estimate your monthly volume at peak, such as a launch or enrollment window.
Count the people who edit forms
Seat rules vary widely. Jotform self-serve plans and Formstack's Forms plan include one builder, Cognito Forms charges $5 per extra user, and Fillout and Paperform allow unlimited users on every plan. A team of five can change the cheapest option.
Check branding and compliance needs
Removing the vendor badge often needs a higher plan, such as Typeform Plus or Fillout Pro. For health data, HIPAA features appear on Jotform Gold, Cognito Forms Enterprise and Typeform Enterprise, and Tally stores data in the EU.
Questions readers ask
- What is the best form builder?
- Jotform for most teams that collect orders, applications and registrations, because it combines 20,000+ templates with payments, e-signatures and approvals. Fillout is the better value for teams with many editors, and Tally is the strongest free option.
- Which form builder is free?
- Tally offers unlimited forms and submissions free within its fair use guidelines. Fillout's free plan includes 1,000 responses a month with unlimited seats, and Jotform, Cognito Forms, Typeform, Paperform and Wufoo also have free plans with tighter caps.
- Which form builder is best for taking payments?
- Jotform supports Stripe, PayPal and Square and adds a Store Builder for catalogs. Cognito Forms accepts payments on every plan, including free, and Fillout and Tally include payments on their free tiers. Wufoo needs Professional at $33.25 per month billed annually.
- Is Google Forms good enough for business?
- For internal signups, quizzes and feedback, yes, since responses go straight into Google Sheets. It lacks payment collection, e-signatures and approval workflows, so order and application forms usually need a dedicated builder.
- How did we score these form builders?
- We compared documented features and published prices, scoring features at 40 percent, ease of use at 30 percent and value at 30 percent. Prices were checked on vendor pages on 2026-11-09.
Questions or corrections: editorial@keenverdict.com
Read our disclosure and editorial policy. Prices change often; check the vendor page before you buy.