Wufoo review

Wufoo is a long-running form builder from SurveyMonkey with templates for registrations, online orders, lead generation and invitations. Every plan includes unlimited reports, and Starter at $16.25 per month billed annually adds file uploads, form rules, a custom logo, confirmation emails, integrations and custom confirmation pages, with 10 forms and 1,000 entries for one user. Accepting payments needs Professional at $33.25 per month billed annually, which also brings unlimited forms, 5,000 entries, 5 users, Google Analytics tracking, field encryption and password protection. Advanced and Ultimate raise entries to 25,000 and 200,000 and add more users and storage. The free plan is tight at 5 forms, 100 entries and 10 fields. Compared with newer tools here, Wufoo offers fewer modern features such as AI drafting, e-signatures or approval workflows, and payments sit higher up the price ladder. It remains a simple, dependable choice for small teams.

Who it is for

Small teams that want straightforward forms with reports and payments without many extras.

Price

Free plan; paid from $16.25 per month billed annually (Starter).

Starter $16 .25 /mo Billed $195 annually
Quoted from the vendor pricing page on November 9, 2026.

Key features

• Templates for registration, surveys, online orders, lead generation and invitations
• Form rules, custom logo and confirmation emails from Starter
• Payments, Google Analytics tracking and field encryption from Professional
• Unlimited reports on every plan
• REST API with request allowances by plan

Strengths and weaknesses

• Strength: Low entry price for a paid plan
• Strength: Unlimited reports even on the free plan
• Strength: Professional adds password protection and up to 5 users
• Weakness: Payments start on Professional at $33.25 per month billed annually
• Weakness: Starter is limited to 10 forms and 1,000 entries
• Weakness: Free plan allows only 5 forms, 100 entries and 10 fields

Key facts

• Free plan: 5 forms, 100 entries, 10 fields
• Paid plans: Starter, Professional, Advanced, Ultimate
• Starter limits: 10 forms, 1,000 entries, 1 user
• Owner: SurveyMonkey

Where it ranks

Wufoo is No. 10 in our Best Form Builders verdict.