10 Best CRM for Real Estate Agents of 2026

Follow Up Boss is built around one job: making sure no lead goes unanswered. It pulls leads in from more than 200 sources, distributes them by round robin, first to claim, or price and ZIP Code rules, and starts automated Action Plans that send emails and texts and create tasks. Smart Lists tell each agent who to call next, and reporting shows which lead sources and which agents convert. Grow costs $69 per user per month, or $58 billed annually, but built-in calling is a $39 per user add-on, and the vendor says some AI features work better with calling turned on. Pro bundles 10 users for $499 per month with unlimited calling and texting, team inboxes and call reporting, which is good value for a team of eight or more. There is no free plan, but every plan includes seven-day phone and email support, unlimited contacts and no contract.

Wise Agent is the value pick in this group. The CRM plan costs $49 per month, or $42 per month on a $499 annual plan, and it covers up to five team members on a shared login. That one plan includes lead automation, contact management, drip campaigns, transaction management, a team calendar, reporting, one customizable landing page, unlimited document storage, 100 lead enhancement credits and 24/7 live support. The trade-offs show up in the add-ons. Individual logins with permissions cost $20 each per month, extra team members come in batches of five for $20, and WiseText SMS adds $11 per month plus an $80 one-time registration fee. There is no IDX website or paid lead package, so agents who need lead generation will pair it with other tools. For a solo agent or a husband and wife team that mainly works its sphere and a few portal leads, the flat price is hard to beat.

Lofty sells a full front office for real estate. The Smart CRM sits at the center, with Smart Plans that run multi-step nurture across email, text, calls and direct mail. Around it you get an IDX website with home search, a Power Dialer, Social Studio for social posts, transaction management and mobile apps for agents and their clients. Lofty also sells AI agents: a Sales Agent that works as a virtual ISA, a Social Agent and a Homeowner Agent that works your database for seller leads. Managed advertising on Google, Facebook and Microsoft is available, and the pricing page notes a 20% ad management fee on seller lead generation. The catch for buyers is that the Agent, Team, Broker and Enterprise plans all show Request Pricing, so you cannot compare costs without a sales call. Agents who want one vendor for site, leads and CRM should get a quote; agents who only need a CRM will pay for tools they do not use.

Realvolve suits the agent who already knows how they want each deal to run and wants software to repeat it. Contacts, properties and transactions live as linked records, and workflows create the tasks, deadlines and messages for each stage. Essential costs $49 per month or $490 per year for one user and includes contact, property and transaction records, task and deadline tracking, 7 Essential workflows and 60 pre-built email templates. It does not include SMS, the dialer or the Ellis assistant. Professional at $79 per month or $790 per year adds integrated texting and calling, help drafting emails and templates, and daily CRM suggestions. Both plans carry a one-time Smart Launch fee, $99 or $199, and extra workflow packages are sold separately. There is no lead generation or IDX website, and team pricing is only available by talking to sales. For a solo agent with a steady referral business, it is a well-priced way to stop deadlines from slipping.

BoldTrail is the next generation of kvCORE, built by Inside Real Estate for solo agents, teams and brokerages. The Smart CRM scores and prioritizes leads based on behavior, automates follow-ups and pushes alerts to the Streams mobile app when a contact shows buying signals. Around it sit configurable IDX websites, automated campaigns by email, text and social, listing marketing, business analytics, transaction management and more than 600 MLS integrations. A Lead Concierge service uses real people to engage new leads on your behalf. The vendor says about 400,000 agents use the platform. Two things hold the score down. There is no list price: the FAQ says cost depends on account size, products and add-ons and asks you to request a quote. And the vendor itself warns that a solo agent wanting a single lightweight tool may find it more platform than they need. If your brokerage already pays for it, learn it before buying anything else.

Real Geeks is the website-first option. The platform costs $399 per month with a $500 one-time setup fee and includes an IDX website, the CRM, marketing tools and training for two users. The website side is strong: real-time MLS listings, AI-generated local area pages, home valuation tools, Google and Facebook one-tap login and verified leads. The CRM watches website activity, alerts you when a lead returns, prioritizes leads and supports routing and lead ponds for teams. The Real Geeks Dialer includes unlimited calling, text, email and video. Marketing Studio adds postcards, social templates and branded market reports. Extra users cost $25 each up to 10 users, IDX feeds cost $10 per board, and managed lead packages run $299 to $599 per month. The price only makes sense if the website generates leads for you; agents who already have a site or buy portal leads will get more for less from Follow Up Boss or Wise Agent.

HubSpot is here as the free baseline, not as a real estate specialist. The free CRM covers up to two users and 1,000 contacts, with contact management, deal pipelines, CRM import, the Breeze Assistant AI and a reporting dashboard. Starter costs $15 per seat per month and adds required fields, permission sets, multiple currencies and removes HubSpot branding, while Professional starts at $50 per seat. An agent can set up a pipeline with stages such as new lead, showing, offer and under contract, and track buyers and sellers as deals. What HubSpot does not have is anything specific to the industry: no MLS integration, no IDX website, no listing alerts, no transaction checklists and no built-in import from real estate portals. The 1,000-contact cap on the free plan is also tight for an agent with a decade of sphere contacts. It is a fair way to test whether you will use a CRM at all before paying for a real estate one.

IXACT Contact is built for the agent who wants past clients to remember them. The Keep in Touch Coach tells you when to call, text, email, visit, send birthday wishes or mark a move-in anniversary, and automated marketing plans run in the background. Email marketing is the core: monthly e-newsletters, lead nurture drips, e-cards for new listings and just solds, BombBomb video emails and open and click reporting, with the content written for you. A mobile-friendly agent website with lead capture is included, and Social Stream is an add-on that schedules real estate articles to your social accounts. Contacts sync with Google and Outlook, and there are apps for iPhone and Android. IXACT says more than 16,000 real estate professionals use it. It is lighter on lead routing, dialing and team management than Follow Up Boss or BoldTrail. We could not load the pricing page in US dollars for this check, so the price is pending.

Top Producer's strength is MLS data. Pro integrates with more than 320 MLS boards and produces Market Snapshot reports, branded home and market updates that keep past clients and likely sellers engaged. The CRM includes unlimited contacts, leads and transactions, two-way email sync, contact and calendar sync with Google, Microsoft and Apple, dynamic workflows, commission tracking, automated drip emails and unlimited SMS. An AI writing assistant and just listed and just sold alerts are newer additions. The problem is price. Pro is $179 per user per month on monthly billing, and the leads and farming bundles start at $479 and $599 per month, with costs that vary by lead volume or farm size. Team plans are better value, at $399 per month for up to five users. Listing agents who rely on market reports to win sellers may find it worth the money; most buyer-focused agents will not.

Propertybase is the Salesforce option. Lone Wolf configures Salesforce for real estate and includes the Force.com license in a price that starts at $89 per user per month. The product covers lead capture and routing with auto-matching to listings, a deal pipeline that runs from first inquiry to commission payout, built-in email marketing and property alerts, and real-time Salesforce dashboards. Agentforce AI scores leads and predicts deals, workflow automation runs on Salesforce Flow, and Lone Wolf Authentisign handles e-signatures inside the CRM along with compliance checklists and milestone tracking. The vendor cites more than 20,000 users in over 60 countries and scaling from 10 to 200+ agents. For a solo agent or a three-person team this is too much system: buying starts with a demo, and the flexibility of Salesforce comes with setup work. Brokerages that want deep customization, multi-office structures and the Salesforce app ecosystem are the right buyers.