Follow Up Boss review

Follow Up Boss is built around one job: making sure no lead goes unanswered. It pulls leads in from more than 200 sources, distributes them by round robin, first to claim, or price and ZIP Code rules, and starts automated Action Plans that send emails and texts and create tasks. Smart Lists tell each agent who to call next, and reporting shows which lead sources and which agents convert. Grow costs $69 per user per month, or $58 billed annually, but built-in calling is a $39 per user add-on, and the vendor says some AI features work better with calling turned on. Pro bundles 10 users for $499 per month with unlimited calling and texting, team inboxes and call reporting, which is good value for a team of eight or more. There is no free plan, but every plan includes seven-day phone and email support, unlimited contacts and no contract.

Who it is for

Agents and small teams that buy leads from several sources and need every lead answered and tracked.

Price

Grow from $69 per user per month, or $58 per user per month billed annually; Pro from $499 per month for 10 users.

Grow Add calling for $39/user $69 month/per user + tax, where applicable
Quoted from the vendor pricing page on November 7, 2026.

Key features

• Automatic lead import from 200+ sources with round robin and price or ZIP Code based distribution
• Action Plans that automate drip emails, texts and tasks
• Calling, texting and email from inside the CRM, with calling a paid add-on on Grow
• Smart Lists, two-way email sync and calendar sync
• Agent activity and lead source reporting, plus 250+ integrations

Strengths and weaknesses

• Strength: Unlimited contacts, lead sources and integrations on every plan
• Strength: Phone and email support seven days a week on all plans
• Strength: No contract, and yearly billing cuts the price by two months
• Weakness: Calling costs an extra $39 per user per month on Grow
• Weakness: No free plan
• Weakness: Team inboxes and call reporting start on Pro at $499 per month

Key facts

• Plans: Grow, Pro, Platform
• Pro: $499 per month, includes 10 users
• Platform: $1,000 per month, includes 30 users

Where it ranks

Follow Up Boss is No. 1 in our Best CRM for Real Estate Agents verdict.