Lofty review

Lofty sells a full front office for real estate. The Smart CRM sits at the center, with Smart Plans that run multi-step nurture across email, text, calls and direct mail. Around it you get an IDX website with home search, a Power Dialer, Social Studio for social posts, transaction management and mobile apps for agents and their clients. Lofty also sells AI agents: a Sales Agent that works as a virtual ISA, a Social Agent and a Homeowner Agent that works your database for seller leads. Managed advertising on Google, Facebook and Microsoft is available, and the pricing page notes a 20% ad management fee on seller lead generation. The catch for buyers is that the Agent, Team, Broker and Enterprise plans all show Request Pricing, so you cannot compare costs without a sales call. Agents who want one vendor for site, leads and CRM should get a quote; agents who only need a CRM will pay for tools they do not use.

Who it is for

Agents and teams that want website, CRM and lead generation from one vendor.

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Smart CRM with Smart Plans that automate email, text, calls and direct mail
• SEO-optimized, customizable IDX website and a WordPress IDX plugin
• Power Dialer for outbound calling
• AI Sales Agent, Social Agent and Homeowner Agent
• Managed ads on Google, Facebook and Microsoft, plus transaction management

Strengths and weaknesses

• Strength: The broadest built-in toolset on this list
• Strength: Over 50 live training sessions a week for customers
• Strength: Phone and email support seven days a week
• Weakness: Every plan is priced by request
• Weakness: Paid lead generation adds ad spend and a 20% ad management fee
• Weakness: A large product to learn for a solo agent

Key facts

• Plans: Lofty Agent, Team, Broker, Enterprise
• Pricing: Request pricing
• Live training: Over 50 sessions a week

Where it ranks

Lofty is No. 3 in our Best CRM for Real Estate Agents verdict.