Top Producer review

Top Producer's strength is MLS data. Pro integrates with more than 320 MLS boards and produces Market Snapshot reports, branded home and market updates that keep past clients and likely sellers engaged. The CRM includes unlimited contacts, leads and transactions, two-way email sync, contact and calendar sync with Google, Microsoft and Apple, dynamic workflows, commission tracking, automated drip emails and unlimited SMS. An AI writing assistant and just listed and just sold alerts are newer additions. The problem is price. Pro is $179 per user per month on monthly billing, and the leads and farming bundles start at $479 and $599 per month, with costs that vary by lead volume or farm size. Team plans are better value, at $399 per month for up to five users. Listing agents who rely on market reports to win sellers may find it worth the money; most buyer-focused agents will not.

Who it is for

Listing-focused agents who farm neighborhoods and want MLS-powered market reports.

Price

Pro from $179 per user per month billed monthly; team plans from $399 per month for up to 5 users.

Pro Industry-leading CRM with home & market reports $179 per user / month
Quoted from the vendor pricing page on November 7, 2026.

Key features

• MLS integration with 320+ boards
• Market Snapshot branded reports using MLS data
• Automated SMS and email lead response
• Built-in transaction management and commission tracking
• AI-powered writing assistant and just listed and just sold alerts

Strengths and weaknesses

• Strength: Strong MLS data and branded market reports
• Strength: Unlimited contacts, leads, transactions and SMS messages
• Strength: Team bundles for 5, 10 and 25 users
• Weakness: $179 per user per month on monthly billing is the highest seat price here
• Weakness: Leads and farming plans start at $479 and $599 per month
• Weakness: Prices for Canada are by request

Key facts

• MLS boards: 320+
• Pro Teams 5: $399 per month for up to 5 users
• Annual billing: Save 10%

Where it ranks

Top Producer is No. 9 in our Best CRM for Real Estate Agents verdict.