Propertybase review

Propertybase is the Salesforce option. Lone Wolf configures Salesforce for real estate and includes the Force.com license in a price that starts at $89 per user per month. The product covers lead capture and routing with auto-matching to listings, a deal pipeline that runs from first inquiry to commission payout, built-in email marketing and property alerts, and real-time Salesforce dashboards. Agentforce AI scores leads and predicts deals, workflow automation runs on Salesforce Flow, and Lone Wolf Authentisign handles e-signatures inside the CRM along with compliance checklists and milestone tracking. The vendor cites more than 20,000 users in over 60 countries and scaling from 10 to 200+ agents. For a solo agent or a three-person team this is too much system: buying starts with a demo, and the flexibility of Salesforce comes with setup work. Brokerages that want deep customization, multi-office structures and the Salesforce app ecosystem are the right buyers.

Who it is for

Brokerages and larger teams that want Salesforce customization configured for real estate.

Price

From $89 per user per month, Force.com license included.

Force.com licence included from $89/user/month
Quoted from the vendor pricing page on November 7, 2026.

Key features

• Lead capture, routing and auto-matching to listings
• Deal pipeline from first inquiry to commission payout
• Built-in email marketing and property alerts
• Salesforce Agentforce AI for lead scoring and deal predictions
• Lone Wolf Authentisign e-signatures and compliance checklists

Strengths and weaknesses

• Strength: Salesforce license included in the seat price
• Strength: Access to 4,000+ apps through Salesforce AgentExchange
• Strength: Built to scale from 10 agents to 200+
• Weakness: Demo-led buying with no self-serve signup
• Weakness: Salesforce setup takes more effort than agent-focused CRMs
• Weakness: More than a solo agent needs

Key facts

• Users: 20,000+
• Countries: 60+
• Built on: Salesforce

Where it ranks

Propertybase is No. 10 in our Best CRM for Real Estate Agents verdict.