tawk.to review

tawk.to gives its chat software away and charges for extras. The free product includes the widget, unlimited team members, smart triggers on URL, behavior or referrer, real-time visitor insight, auto-routing and departments, shortcuts and canned replies, file sharing, auto-translation and apps for iOS, Android, macOS and Windows. Setup is a single snippet or a one-click installer for Shopify, WordPress, Wix and more than 50 other platforms. The paid parts are clear: $29 a month removes the Powered by tawk.to branding, AI Assist starts at $29 a month and answers chats from your knowledge base and FAQs, and tawk.to will staff your chat with trained agents for $1 an hour. The free model suits small sites very well. Larger teams will miss the deeper reporting, SLA rules and AI controls of paid help desks, and some brands will not want the badge.

Who it is for

Small businesses and nonprofits that need live chat with no software cost and can accept tawk.to branding.

Price

Free for life; branding removal $29 per month; AI Assist from $29 per month; hired agents $1 per hour.

Don't remove it, and it is free for life.
Quoted from the vendor pricing page on November 9, 2026.

Key features

• Unlimited team members on the free live chat
• Triggers on URL, behavior or referrer, with real-time visitor insight
• Shortcuts, canned replies, file sharing and auto-translate in 50+ languages
• Native iOS, Android, macOS and Windows apps
• One-click installers for Shopify, WordPress, Wix and 50+ others

Strengths and weaknesses

• Strength: No cost for the core chat, with no seat limit
• Strength: Shared inbox for WhatsApp, email and other channels
• Strength: Option to hire trained chat agents for $1 per hour
• Weakness: Removing the Powered by tawk.to branding costs $29 per month
• Weakness: AI Assist is a paid add-on
• Weakness: Fewer reporting and routing controls than paid help desks

Key facts

• Free plan: Yes, free for life
• Team members: Unlimited
• Hired agents: $1 per hour

Where it ranks

tawk.to is No. 5 in our Best Live Chat Software verdict.