Qualtrics review

Qualtrics is the research specialist on this list. Its free account needs no credit card and does not expire, and it allows 500 responses per survey, 8 question types, 3 active surveys with up to 30 questions each, skip, display and branch logic, and 50+ templates. Strategic Research, at $420 per month or $5,040 per year, is where the research toolkit appears: 23 question types including heat maps and file upload, surveys in 70+ languages, quotas with cross-logic, response weighting, screen-out management, crosstabs, text and sentiment analysis, and StatsIQ for regression and clustering with R integration. It also adds video and audio feedback, focus groups, an Expert Review that checks design and PII, dashboards and a workflow engine for alerts. Exports include SPSS on both tiers. The price and the number of options make it overkill for a quick customer survey, and the free tier is tight for anything beyond a small study. For agencies and in-house research teams it is the most capable tool here.

Who it is for

Market researchers and academic teams that need quotas, weighting and advanced statistics.

Price

Free plan; Strategic Research from $420 per month ($5,040 per year).

Strategic Research $420/month ($5,040/year)
Quoted from the vendor pricing page on November 7, 2026.

Key features

• Free account with 500 responses, 8 question types and 3 active surveys
• Strategic Research with 23 question types and surveys in 70+ languages
• Quota management, response weighting and screen-out reporting
• StatsIQ with Describe, Relate, Regress, Cluster, Pivot and R integration
• Video feedback, video diaries, focus groups and interviews

Strengths and weaknesses

• Strength: Deepest research toolkit on this list
• Strength: Expert Review checks survey design and PII before launch
• Strength: Free account has no expiration and needs no credit card
• Weakness: Strategic Research costs $420 per month
• Weakness: Free plan allows only 3 active surveys of up to 30 questions
• Weakness: Dashboards and custom branding need the paid plan

Key facts

• Free plan: Yes, 500 responses per survey, 3 active surveys
• Paid plan: Strategic Research, $5,040 per year
• Question types: 8 free, 23 on Strategic Research
• Templates: 50+ survey templates, 20+ pre-built solutions

Where it ranks

Qualtrics is No. 9 in our Best Survey Software verdict.