KeenVerdict
Statistics · 54 sourced figures

Email Marketing Statistics 2026

This page collects email marketing figures for 2025 and 2026: how many people use email, open and click benchmarks published by sending platforms, inbox placement, the bulk sender rules set by Google and Microsoft, US CAN-SPAM requirements, consumer channel preferences, ROI estimates and spam volumes. Coverage is global where the publisher measures globally, with EU, UK and US figures labeled as such. A few older figures from Mailchimp and the DMA are included because they are the latest public editions and are marked with their year.

By the KeenVerdict research desk · Updated November 6, 2026 · 54 figures from 17 sources

The short answer

82% of people aged 16 to 74 in the EU used email in 2025 (Eurostat), and the average global inbox placement rate was 87.2% (Validity). Typical open rates run from 20.73% (Brevo, excluding Apple MPP) to 43.46% (MailerLite), with campaign click rates near 2%. Google and Microsoft require SPF, DKIM and DMARC from anyone sending over 5,000 emails a day, and Google wants spam complaints kept below 0.3%.

Key figures

  1. 82%82% of people aged 16 to 74 in the EU sent or received email in 2025, the same share that used instant messaging.Eurostat
  2. 43.46%The median open rate across 3.6 million MailerLite campaigns sent between December 2024 and November 2025 was 43.46%, up from 42.35% a year earlier.MailerLite
  3. 20.73%Brevo's 2026 benchmark puts the average email open rate at 20.73%, or 33.87% when Apple Mail Privacy Protection opens are included.Brevo
  4. 41%Automated flows produced nearly 41% of email revenue for Klaviyo customers while making up just 5.3% of sends.Klaviyo
  5. 87.2%The average global inbox placement rate was 87.2% in 2025, up 3.7% year over year, according to Validity's seed list data.Validity
  6. 5,000Google requires senders who send more than 5,000 messages a day to Gmail accounts to meet its stricter bulk sender requirements, in force since February 1, 2024.Google
  7. 0.3%Google tells all senders to keep the spam rate reported in Postmaster Tools below 0.3%.Google
  8. 44.99%The average share of spam in global email traffic was 44.99% in 2025, down 2.28 percentage points from 2024, according to Kaspersky.Kaspersky

Our reading of the data

Email remains one of the most common things people do online. Eurostat found 82% of EU adults aged 16 to 74 sent or received email in 2025, level with instant messaging and ahead of social networks at 67%. Reading is concentrated in a few places: Litmus attributes 76.56% of tracked opens in September 2026 to Apple, and Validity puts Gmail at 42.9% of global mailbox share.

Benchmarks vary more by platform than by year. MailerLite reports a 43.46% median open rate for 2025, Klaviyo puts a good ecommerce campaign open rate at 31%, and Brevo reports 20.73% once Apple Mail Privacy Protection opens are removed, rising to 33.87% when they are counted. Click rates agree more closely, at 1.69% for Klaviyo campaigns, 2.09% for MailerLite and 2.27% for Brevo. Litmus estimates Apple MPP touches 55% to 60% of opens, which is why clicks and conversions are the safer comparison.

Reaching the inbox is now governed by explicit numbers. Google and Microsoft both apply stricter authentication rules above 5,000 messages a day, and Google withholds delivery help from senders whose user-reported spam rate passes 0.3%. Validity's seed tests show the effect: average global inbox placement rose to 87.2% in 2025, with Gmail at 89.8% and Microsoft still trailing at 77.4%. Spam is the reason these rules exist; Kaspersky measured spam at 44.99% of global email traffic in 2025.

Automation carries a large share of email revenue. Klaviyo attributes nearly 41% of email revenue to flows that are 5.3% of sends, Omnisend reports automations at 2% of sends and 30% of revenue, and Validity finds 2% of volume driving 37% of email sales. On the consumer side, 73.9% of shoppers in Sinch's 2025 survey prefer email for order updates. ROI claims such as $10 to $36 per $1 spent come from marketers' own estimates in the Litmus survey, and 21% of those marketers do not measure ROI at all.

Email reach, volume and the inboxes people use

  1. 1.

    82% of people aged 16 to 74 in the EU sent or received email in 2025, the same share that used instant messaging.

    Eurostat, Digital economy and society statistics - households and individuals (Dec 2025)

    Source quote
    At EU level, in 2025, 82% of individuals aged between 16 and 74 years old reported having sent or received e-mails, matching the rate of those who used instant messaging.
  2. 2.

    The Netherlands had the highest email use in the EU in 2025 at 98% of people aged 16 to 74, followed by Denmark at 97%.

    Eurostat, Digital economy and society statistics - households and individuals (Dec 2025)

    Source quote
    The share of individuals having sent or received e-mails was particularly high in the Netherlands (98%), Denmark (97%), in Ireland and in Finland (both at 95%) in 2025.
  3. 3.

    Apple, which includes Apple Mail and opens routed through Mail Privacy Protection, accounted for 76.56% of opens tracked by Litmus in September 2026.

    Litmus, Email Client Market Share (Oct 2026)

    Source quote
    Additionally, some third-party apps used on Apple devices will also show up as Apple. 76.56%
  4. 4.

    Litmus calculated its September 2026 email client shares from more than 1.5 billion tracked opens.

    Litmus, Email Client Market Share (Oct 2026)

    Source quote
    September 2026 Email Client Market Share Report Calculated from over 1.5 billion opens in Litmus Email Analytics , in September 2026.
  5. 5.

    Litmus says Apple Mail and Gmail together account for nearly 90% of email client market share in its 2024 to 2026 data.

    Litmus, Email Client Market Share (Oct 2026)

    Source quote
    Together, Apple Mail (including Mail Privacy Protection) and Gmail account for nearly 90% of the total market share, making optimization for these two environments a no-brainer for email deliverability and rendering.
  6. 6.

    Gmail held 42.9% of global mailbox provider share in Validity's 2025 deliverability data, ahead of Yahoo at 15.7% and Microsoft at 14.4%.

    Validity, 2026 Email Deliverability Benchmark (Mar 2026)

    Source quote
    PROVIDER Gmail Microsoft Yahoo Apple Other MKT SHARE 42.9% 14.4% 15.7%*
  7. 7.

    Omnisend's 2026 report is based on 27 billion emails sent by 150,000 ecommerce brands in 2025.

    Omnisend, 2026 Ecommerce Marketing Report (Feb 2026)

    Source quote
    Based on data from 150,000 brands, 27 billion emails, 321 million SMS messages, and 458 million push notifications sent last year, our report reveals precisely what that change was.

Chart

Internet communication activities in the EU, 2025

Share of individuals aged 16 to 74, EU, 2025.

  • Sending or receiving email82%
  • Instant messaging82%
  • Telephone or video calls76%
  • Social networks67%

Source: Eurostat, Digital economy and society statistics - households and individuals

Open and click rate benchmarks

  1. 8.

    The median open rate across 3.6 million MailerLite campaigns sent between December 2024 and November 2025 was 43.46%, up from 42.35% a year earlier.

    MailerLite, Email marketing benchmarks by industry (Dec 2025)

    Source quote
    The average email open rate in 2025 was 43.46%. This was a slight increase on 2024’s average open rate of 42.35%.
  2. 9.

    MailerLite's median click rate in 2025 was 2.09%, up slightly from 2% in 2024.

    MailerLite, Email marketing benchmarks by industry (Dec 2025)

    Source quote
    The average email click rate in 2025 was 2.09%. This was a slight increase on 2024’s average email
  3. 10.

    MailerLite's median unsubscribe rate rose to 0.22% in 2025 from 0.08% in 2024, which the company links to Gmail making unsubscribing easier.

    MailerLite, Email marketing benchmarks by industry (Dec 2025)

    Source quote
    The average unsubscribe rate in 2025 was 0.22%. This was over double 2024’s unsubscribe rate of 0.08%.
  4. 11.

    Brevo's 2026 benchmark puts the average email open rate at 20.73%, or 33.87% when Apple Mail Privacy Protection opens are included.

    Brevo, Email marketing benchmarks (Mar 2026)

    Source quote
    The average open rate is 20.73% ( 33.87% including Apple MPP).
  5. 12.

    The average click-through rate for Brevo marketing campaigns is 2.27%, and the top 10% of senders reach 5.22%.

    Brevo, Email marketing benchmarks (Mar 2026)

    Source quote
    The average CTR is 2.27% for marketing campaigns. Top 10% performers reach 5.22%
  6. 13.

    Klaviyo's 2026 benchmarks, drawn from more than 183,000 customers, put a good open rate at 31% for ecommerce campaigns and 32.2% for automated flows.

    Klaviyo, Email marketing benchmarks by industry (Jan 2026)

    Source quote
    In 2026, a good email open rate is 31% for campaigns and 32.2% for flows.
  7. 14.

    Klaviyo puts a good click rate at 1.69% for campaigns in 2026, and the top 10% of brands reach 3.38%.

    Klaviyo, Email marketing benchmarks by industry (Jan 2026)

    Source quote
    In 2026, a good email click rate is 1.69% for campaigns and 5.58% for flows. Brands in the top 10% achieve a click rate of 3.38% for campaigns and 10.48% for flows.
  8. 15.

    Average open rates across Omnisend ecommerce senders rose from 26.6% in 2024 to 30.7% in 2025, the fifth straight yearly increase.

    Omnisend, 2026 Ecommerce Marketing Report (Feb 2026)

    Source quote
    climbing from 26.6% in 2024 to 30.7% in 2025
  9. 16.

    Mailchimp's benchmark data, last updated in December 2023, suggests aiming for an open rate of around 34.23%.

    Mailchimp, Email Marketing Benchmarks and Industry Statistics (Dec 2023)

    Source quote
    According to our data, you should aim for somewhere around 34.23 percent, though the industry your business is in may change that figure.
  10. 17.

    In Mailchimp's 2023 data, government email had the highest average open rate at 40.55% and vitamin supplement email the lowest at 27.34%.

    Mailchimp, Email Marketing Benchmarks and Industry Statistics (Dec 2023)

    Source quote
    For example, our data shows that the highest average email open rate is 40.55 percent for government emails, while the lowest average email open rate is 27.34 percent for vitamin supplement emails.
  11. 18.

    Mailchimp puts the optimal email click-through rate at 2.66% in its 2023 data, with a typical range of 1% to 5% depending on the industry.

    Mailchimp, Email Marketing Benchmarks and Industry Statistics (Dec 2023)

    Source quote
    Based on our data, the optimal CTR for an email marketing campaign is 2.66 percent, however it may range from 1-5 percent depending on the industry.
  12. 19.

    Litmus says Apple Mail Privacy Protection now affects roughly 55% to 60% of all email opens, which inflates open rates.

    Litmus, Email Client Market Share (Oct 2026)

    Source quote
    Studies show that Apple’s MPP now impact roughly 55-60% of all email opens.

Chart

MailerLite median email click rate by region, 2025

Median click rate, 3.6 million MailerLite campaigns, December 2024 to November 2025.

  • Australia2.82%
  • Africa2.29%
  • US and Canada2.14%
  • Europe2.04%
  • Poland1.46%
  • LATAM1.4%
  • Asia1.23%

Source: MailerLite, Email marketing benchmarks by industry

Automated email and revenue

  1. 20.

    Automated flows produced nearly 41% of email revenue for Klaviyo customers while making up just 5.3% of sends.

    Klaviyo, Email marketing benchmarks by industry (Jan 2026)

    Source quote
    flows generate nearly 41% of total email revenue from just 5.3% of sends
  2. 21.

    Klaviyo flows reach a 5.58% click rate, more than three times the 1.69% click rate of campaigns.

    Klaviyo, Email marketing benchmarks by industry (Jan 2026)

    Source quote
    Email flows deliver over 3× higher click rates (5.58% vs. 1.69%) and 13× higher placed order rates than campaigns
  3. 22.

    Nearly 48% of revenue from Klaviyo email flows comes from new buyers, compared with 16% of campaign revenue.

    Klaviyo, Email marketing benchmarks by industry (Jan 2026)

    Source quote
    Nearly 48% of flow-driven email revenue comes from new buyers, compared to just 16% from campaigns
  4. 23.

    Automations were 2% of email sends across Omnisend brands in 2025 but drove 30% of email revenue.

    Omnisend, 2026 Ecommerce Marketing Report (Feb 2026)

    Source quote
    They represented just 2% of email sends , but drove 30% of revenue
  5. 24.

    Click-to-conversion on Omnisend email rose from 5.9% to 9% in 2025, a 53% year-over-year increase.

    Omnisend, 2026 Ecommerce Marketing Report (Feb 2026)

    Source quote
    rising from 5.9% to 9%
  6. 25.

    Validity found that 2% of email volume accounted for 37% of email-driven sales in 2025, led by triggered sends such as browse abandonment.

    Validity, 2026 Email Deliverability Benchmark (Mar 2026)

    Source quote
    Last year, a mere two percent of total email volume accounted for 37 percent of all email-driven sales.
  7. 26.

    Brevo automation and transactional emails average a 30.63% open rate and a 7.39% click-through rate in its 2026 benchmark.

    Brevo, Email marketing benchmarks (Mar 2026)

    Source quote
    Automation emails dramatically outperform standard marketing campaigns: 30.63% open rate and 7.39% CTR vs. the 20.73% / 2.27% averages.

Chart

Klaviyo average email campaign order rate by industry, 2026

Placed order rate for email campaigns, Klaviyo ecommerce customers, 2026 benchmarks.

  • Home and garden1.34%
  • Hardware and home improvement1.28%
  • Electronics1.23%
  • Food and beverage1.16%
  • Automotive1.03%
  • Health and beauty1.02%
  • Clothing and accessories0.97%

Source: Klaviyo, Email marketing benchmarks by industry

Deliverability and inbox placement

  1. 27.

    The average global inbox placement rate was 87.2% in 2025, up 3.7% year over year, according to Validity's seed list data.

    Validity, 2026 Email Deliverability Benchmark (Mar 2026)

    Source quote
    The average global inbox placement rate for 2025 was 87.2 percent—a 3.7 percent uplift year over year.
  2. 28.

    Gmail's average inbox placement rate was 89.8% in 2025, the highest of the major providers Validity tracks.

    Validity, 2026 Email Deliverability Benchmark (Mar 2026)

    Source quote
    Gmail’s average inbox placement rate was 89.8 percent in 2025, up 2.6 percent from the previous year.
  3. 29.

    Microsoft, including Hotmail and Outlook, had an average inbox placement rate of 77.4% in 2025.

    Validity, 2026 Email Deliverability Benchmark (Mar 2026)

    Source quote
    The average inbox placement rate for 2025 was 77.4 percent for 2025, a modest 1.8 percent uplift from the previous year.
  4. 30.

    Average inbox placement at Yahoo was 87.3% in 2025.

    Validity, 2026 Email Deliverability Benchmark (Mar 2026)

    Source quote
    Average inbox placement at Yahoo was 87.3 percent in 2025—only 1.3 percent higher than our previous report.
  5. 31.

    Apple Mail's average inbox placement rose to 82% in 2025, a 5.7% increase on the year before.

    Validity, 2026 Email Deliverability Benchmark (Mar 2026)

    Source quote
    Apple Mail’s average inbox placement rates rose to 82 percent—a 5.7 percent uplift from the previous year.
  6. 32.

    The average unknown user rate, Validity's measure of hard bounces, was 1.46% in its 2025 data.

    Validity, 2026 Email Deliverability Benchmark (Mar 2026)

    Source quote
    AVERAGE UNKNOWN USER RATE: 1.46%
  7. 33.

    Validity notes that Yahoo closes inactive accounts after 12 months and Gmail after 24 months, so older lists bounce more.

    Validity, 2026 Email Deliverability Benchmark (Mar 2026)

    Source quote
    Yahoo after 12 months and Gmail after 24 months—meaning bounces are more likely when mailing to older lists.

Sender rules from Google, Microsoft and the FTC

  1. 34.

    Google requires senders who send more than 5,000 messages a day to Gmail accounts to meet its stricter bulk sender requirements, in force since February 1, 2024.

    Google, Email sender guidelines (Feb 2024)

    Source quote
    Starting February 1, 2024, email senders who send more than 5,000 messages per day to Gmail accounts must meet the requirements in this section.
  2. 35.

    Google tells all senders to keep the spam rate reported in Postmaster Tools below 0.3%.

    Google, Email sender guidelines (Feb 2024)

    Source quote
    Keep spam rates reported in Postmaster Tools below 0.3%.
  3. 36.

    Google recommends keeping the user-reported spam rate below 0.1% and says rates above 0.1% already hurt inbox delivery for bulk senders.

    Google, Email sender guidelines FAQ (Jun 2024)

    Source quote
    Even today, user-reported spam rates greater than 0.1% have a negative impact on email inbox delivery for bulk senders.
  4. 37.

    Bulk senders regain eligibility for Google delivery mitigation only after their spam rate stays below 0.3% for 7 consecutive days.

    Google, Email sender guidelines FAQ (Jun 2024)

    Source quote
    Bulk senders will be eligible for mitigation when their spam rates remain below 0.3% for 7 consecutive days.
  5. 38.

    Microsoft Outlook requires SPF, DKIM and DMARC for domains sending more than 5,000 emails per day, with enforcement starting in May 2025.

    Microsoft, Strengthening Email Ecosystem: Outlook's New Requirements for High-Volume Senders (Apr 2025)

    Source quote
    For domains sending over 5,000 emails per day, Outlook will soon require compliance with SPF, DKIM, DMARC.
  6. 39.

    Each email that violates the US CAN-SPAM Act can draw a penalty of up to $53,088.

    Federal Trade Commission, CAN-SPAM Act: A Compliance Guide for Business (Jan 2025)

    Source quote
    Each separate email in violation of the CAN-SPAM Act is subject to penalties of up to $53,088, so non-compliance can be costly.
  7. 40.

    Under CAN-SPAM, US senders must honor an opt-out request within 10 business days.

    Federal Trade Commission, CAN-SPAM Act: A Compliance Guide for Business (Jan 2025)

    Source quote
    You must honor a recipient’s opt-out request within 10 business days.
  8. 41.

    A CAN-SPAM opt-out mechanism must keep working for at least 30 days after a message is sent.

    Federal Trade Commission, CAN-SPAM Act: A Compliance Guide for Business (Jan 2025)

    Source quote
    Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your message.

Consumer channel preferences and ROI claims

  1. 42.

    73.9% of shoppers in Sinch's 2025 global survey of 3,180 consumers prefer email for transactional messages such as order updates.

    Sinch, Black Friday statistics and trends 2025 (Oct 2025)

    Source quote
    Email dominates for customer updates: 73.9% of consumers prefer email for transactional communications.
  2. 43.

    56.5% of consumers in Sinch's 2025 survey chose email as a way to hear from brands about holiday season deals.

    Sinch, Black Friday statistics and trends 2025 (Oct 2025)

    Source quote
    When asked how they prefer to hear from brands about holiday season deals, 56.5% of consumers chose email
  3. 44.

    Preference for email as a promotional channel fell 5.5% year over year in Sinch's 2025 survey as WhatsApp and other messaging apps gained.

    Sinch, Black Friday statistics and trends 2025 (Oct 2025)

    Source quote
    Email preference dropped by 5.5% year over year, and messaging channels – particularly WhatsApp – made notable gains in 2025.
  4. 45.

    71.7% of consumers in Sinch's 2025 survey want promotional messages through more than one channel, down from 78.5% in 2024.

    Sinch, Black Friday statistics and trends 2025 (Oct 2025)

    Source quote
    Yes, omnichannel still matters – 71.7% of consumers still prefer to receive promotional messages via multiple channels.
  5. 46.

    64% of UK consumers ranked email first for receiving discounts, offers and sales from brands in the DMA's 2023 tracker, and 53% ranked it first for new products.

    Data & Marketing Association (DMA UK), Consumer Email Tracker 2023 (Apr 2023)

    Source quote
    The data reveals consumers continue to rank email first - ahead of all other marketing channels - for receiving brand messages about discounts, offers and sales (64% rank it first); new products/services (53%); and advice, information, and reviews (44%).
  6. 47.

    35% of marketing leaders in Litmus's 2025 State of Email survey report a return of $10 to $36 for every $1 spent on email.

    Litmus, The ROI of Email Marketing (Mar 2025)

    Source quote
    In fact, 35% of companies see a whopping $10-$36 for every $1 spent.
  7. 48.

    21% of marketing leaders in Litmus's 2025 survey do not measure email ROI, down from 36% in 2023.

    Litmus, The ROI of Email Marketing (Mar 2025)

    Source quote
    21% of marketing leaders do not measure ROI, which is down from 36% in 2023.

Chart

Reported return per $1 spent on email, marketing leaders, 2025

Share of respondents, Litmus 2025 State of Email survey of nearly 500 marketing professionals.

  • $10 to $3635%
  • $36 to $5030%
  • More than $505%
  • Do not measure21%

Source: Litmus, The ROI of Email Marketing

Spam, phishing and email fraud

  1. 49.

    The average share of spam in global email traffic was 44.99% in 2025, down 2.28 percentage points from 2024, according to Kaspersky.

    Kaspersky, Spam and phishing in 2025 (Feb 2026)

    Source quote
    In 2025, the average share of spam in global email traffic was 44.99%, representing a decrease of 2.28 percentage points compared to the previous year.
  2. 50.

    Spam peaked in the fourth quarter of 2025, averaging 49.26% of email and reaching 52.87% in November.

    Kaspersky, Spam and phishing in 2025 (Feb 2026)

    Source quote
    the fourth quarter was the busiest one: an average of 49.26% of emails were categorized as spam, with peak activity occurring in November (52.87%) and December (51.80%).
  3. 51.

    Kaspersky blocked 144,722,674 malicious email attachments in 2025, about 19 million more than in 2024.

    Kaspersky, Spam and phishing in 2025 (Feb 2026)

    Source quote
    In 2025, Kaspersky solutions blocked 144,722,674 malicious email attachments, an increase of nineteen million compared to the previous year.
  4. 52.

    Kaspersky's anti-phishing system stopped 554,002,207 attempts to follow phishing links in 2025.

    Kaspersky, Spam and phishing in 2025 (Feb 2026)

    Source quote
    Our Anti-Phishing system thwarted 554,002,207 attempts to follow phishing links
  5. 53.

    Business email compromise caused $3,046,598,558 in reported losses to the FBI's IC3 in 2025.

    FBI Internet Crime Complaint Center, 2025 IC3 Annual Report (Apr 2026)

    Source quote
    Business Email Compromise $3,046,598,558
  6. 54.

    Phishing and spoofing was the most reported crime type to IC3 in 2025, with 191,561 complaints.

    FBI Internet Crime Complaint Center, 2025 IC3 Annual Report (Apr 2026)

    Source quote
    Phishing/Spoofing 191,561

Questions readers ask

What is a good email open rate in 2026?
It depends on the platform and whether Apple Mail Privacy Protection opens are counted. MailerLite reports a 43.46% median for 2025, Klaviyo calls 31% good for ecommerce campaigns, and Brevo reports 20.73% without Apple MPP opens and 33.87% with them.
What is the average email click rate?
Most published benchmarks put campaign click rates around 2%. MailerLite reports 2.09% for 2025, Brevo 2.27% and Klaviyo 1.69% for campaigns, while automated flows on Klaviyo reach 5.58%.
What spam complaint rate do Gmail and Yahoo allow?
Google asks all senders to keep the spam rate in Postmaster Tools below 0.3% and recommends staying under 0.1%, since rates above 0.1% already hurt delivery for bulk senders. Senders above 0.3% lose access to delivery mitigation until they stay below it for 7 consecutive days.
Who counts as a bulk sender?
Google and Microsoft both use 5,000 messages a day as the threshold. Above it, Google requires SPF, DKIM, DMARC and one-click unsubscribe, and Microsoft Outlook requires SPF, DKIM and DMARC, routing non-compliant mail to Junk from May 2025.
What is the ROI of email marketing?
There is no measured industry-wide figure. In Litmus's 2025 survey of nearly 500 marketers, 35% reported a return of $10 to $36 per $1 spent and 30% reported $36 to $50, while 21% said they do not measure ROI.
How much email is spam?
Kaspersky measured spam at 44.99% of global email traffic in 2025, peaking at 52.87% in November. Its products also blocked 144,722,674 malicious email attachments that year.

How these figures were chosen

We chose figures from the organizations that produced the data: a statistical office (Eurostat), a regulator (the US Federal Trade Commission), law enforcement (FBI IC3), mailbox providers publishing their own rules (Google, Microsoft), a security vendor reporting its own detections (Kaspersky), and email platforms and research firms reporting their own customer data or surveys (Validity, Litmus, Klaviyo, MailerLite, Brevo, Omnisend, Mailchimp, Sinch and the UK DMA). Platform benchmarks reflect each vendor's customer mix and its own definition of an open, so compare results with the benchmark from your own platform. Mailchimp's benchmark page was last updated in December 2023 and the DMA Consumer Email Tracker 2023 is the latest edition with a public summary; both are labeled with their year. Radicati user forecasts and Ofcom's UK reports could not be retrieved for verification and are not included. Each quote was copied from the source page and rechecked on 2026-11-06. Every quote was copied from the publisher's page and re-checked by our source checker. Read the methodology.

Sources

  1. Brevo. Email marketing benchmarks (Mar 2026).
  2. Data & Marketing Association (DMA UK). Consumer Email Tracker 2023 (Apr 2023).
  3. Eurostat. Digital economy and society statistics - households and individuals (Dec 2025).
  4. FBI Internet Crime Complaint Center. 2025 IC3 Annual Report (Apr 2026).
  5. Federal Trade Commission. CAN-SPAM Act: A Compliance Guide for Business (Jan 2025).
  6. Google. Email sender guidelines (Feb 2024).
  7. Google. Email sender guidelines FAQ (Jun 2024).
  8. Kaspersky. Spam and phishing in 2025 (Feb 2026).
  9. Klaviyo. Email marketing benchmarks by industry (Jan 2026).
  10. Litmus. Email Client Market Share (Oct 2026).
  11. Litmus. The ROI of Email Marketing (Mar 2025).
  12. Mailchimp. Email Marketing Benchmarks and Industry Statistics (Dec 2023).
  13. MailerLite. Email marketing benchmarks by industry (Dec 2025).
  14. Microsoft. Strengthening Email Ecosystem: Outlook's New Requirements for High-Volume Senders (Apr 2025).
  15. Omnisend. 2026 Ecommerce Marketing Report (Feb 2026).
  16. Sinch. Black Friday statistics and trends 2025 (Oct 2025).
  17. Validity. 2026 Email Deliverability Benchmark (Mar 2026).

How to cite

Link to this page or to a single figure. Name the original publisher where you can.

KeenVerdict. (2026, November 6). Email Marketing Statistics 2026. https://keenverdict.com/email-marketing-statistics

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Questions or corrections: editorial@keenverdict.com. Next scheduled review: January 5, 2027.

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