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Health & wellness · Verdict

10 Best Online Therapy Services of 2026

By the KeenVerdict research desk · Updated November 10, 2026 · Next review December 25, 2026 · 10 products scored

Our pickTalkspaceAdults who want to use insurance, or pay a set weekly price, and mix messaging with video sessions.8.9

Our verdict

Talkspace is the most complete choice: it bills most major insurers, publishes self-pay plans from $69 per week, offers messaging and video, and adds psychiatry. Rula and Headway are the better buys if your insurance is accepted and you want weekly video sessions with a therapist you pick, often for a small copay. BetterHelp is the fastest flexible option for cash payers, while Brightside stands out for Medicare and Medicaid coverage. Cerebral suits people who mainly want medication management, and Online-Therapy.com has the lowest published weekly entry price.

The short answer

Talkspace is the best online therapy service for adults who want insurance billing, messaging and psychiatry in one place in 2026; Rula suits insured adults who want to choose a therapist and pay an average $15 copay. The cheapest published self-pay option is Online-Therapy.com at $48 per week for the first month.

This list is for adults in the US choosing a virtual therapy service and weighing three things: what it costs, whether insurance pays, and how you find the right therapist. The services fall into two groups. Subscription services such as Talkspace, BetterHelp and Online-Therapy.com charge a weekly price and include messaging. Insurance networks such as Rula, Headway and Grow Therapy charge per session at your plan's rate. We compared documented features and published prices on each vendor's own pages; we did not use the services as patients, and none of this is medical advice. If you are in crisis, call or text 988.

By the numbers

The ranking at a glance

  1. 1TalkspaceAdults who want to use insurance, or pay a set weekly price, and mix messaging with video sessions.8.9
  2. 2RulaInsured adults who want weekly video sessions with a therapist they choose, at copay prices.8.8
  3. 3HeadwayInsured adults who want a large choice of independent therapists and an in-network price before booking.8.7
  4. 4BetterHelpAdults paying out of pocket who want quick matching and many ways to talk with a therapist.8.6
  5. 5BrightsideAdults with anxiety or depression who may want medication alongside therapy and use Medicare or Medicaid.8.5
  6. 6Grow TherapyInsured adults who want to browse therapists in their state and see a cost estimate first.8.5
  7. 7CerebralAdults who want medication management with a set quarterly price, with or without therapy.8.2
  8. 8MDLIVEAdults who want pay-per-visit therapy with evening, weekend and holiday appointments.8.0
  9. 9Online-Therapy.comSelf-paying adults who like structured CBT work and want a lower weekly price.7.8
  10. 10Teladoc HealthAdults whose employer or health plan already includes Teladoc Health.7.8

How we scored

Every product gets the same three scores out of 10. We compared documented features and published prices; we did not run hands-on tests.

  • 40%Features
  • 30%Ease of use
  • 30%Value

Full scoring method

  1. No. 1, our pick

    Talkspace

    An online therapy and psychiatry service that bills most major insurers and also sells weekly self-pay plans.

    8.9of 10

    Best for Adults who want to use insurance, or pay a set weekly price, and mix messaging with video sessions.

    Features
    9.2
    Ease of use
    8.8
    Value
    8.6

    Price

    Most insured members have a $0 copay; self-pay from $69 per week for messaging only, $99 per week with video

    Quoted from the Talkspace pricing page on November 10, 2026: Most insured members have a $0 copay and out-of-pocket pricing starts at $69/week.

    Talkspace covers the two things most adults weigh first: insurance and a predictable price. It bills insurance directly, names Aetna, Anthem, Cigna, Optum, TRICARE and Medicare among the plans it works with, and says most insured members pay a $0 copay, with an average of $15 per session. Without coverage, plans start at $69 per week for messaging only, $99 per week for up to four 30 minute video sessions a month plus messaging, and $109 with weekly workshops. Plans can be billed monthly, quarterly or every six months, and you can pause or cancel. Matching starts with an online questionnaire, and you can switch therapists at no extra cost. Psychiatry is sold per session, from $299 for an initial evaluation. The weak spots are the short 30 minute video sessions and the weekly self-pay price, which is high if you only want one call a week.

    What works

    • +Average member copay of $15 per session, per Talkspace
    • +Clear published self-pay prices for every plan
    • +Therapy and psychiatry in one account

    What does not

    • −Video plans include 30 minute sessions, not full hours
    • −Weekly self-pay prices add up to more than $275 a month
    • −Plan coverage depends on your insurer and deductible
    Insurance
    In-network with most major plans
    Average copay
    $15 per session, stated by Talkspace
    Self-pay therapy
    $69, $99 or $109 per week
    Psychiatry self-pay
    $299 initial evaluation, $175 follow-up

    Visit talkspace.com|Read the full Talkspace review

  2. No. 2

    Rula

    An in-network therapy and psychiatry network that books live video sessions through your health insurance.

    8.8of 10

    Best for Insured adults who want weekly video sessions with a therapist they choose, at copay prices.

    Features
    8.6
    Ease of use
    9.0
    Value
    8.8

    Price

    Average $15 copay with insurance; self-pay $150 per individual session

    Quoted from the Rula pricing page on November 10, 2026: Rula also offers a self-pay rate of $150/session for individual therapy and $165/session for families or couples.

    Rula is built for people who have insurance and want it to do the work. You submit your plan details, get a cost estimate, then browse profiles of in-network providers who match your preferences and book a live video visit, which Rula says can be as soon as tomorrow. It lists more than 100 accepted plans, including Aetna, Anthem, most Blue Cross Blue Shield plans, Cigna, Optum, Oscar and United Healthcare, and says patients pay an average of $15 per session. There is no subscription and no platform fee: you pay what your plan requires. Without coverage, Rula charges $150 per individual session and $165 for couples or families, and psychiatry costs $225 for an intake and $175 for follow-ups. HSA and FSA cards work. The trade-off is that care is session based, so there is no messaging plan between visits.

    What works

    • +Average copay of $15 per session, per Rula
    • +No monthly subscription or platform fees
    • +HSA and FSA cards accepted

    What does not

    • −No messaging-only plan
    • −Self-pay rate of $150 per session is high without coverage
    • −Kaiser coverage only by referral
    Insurance plans
    100+
    Providers
    21,000+
    Average copay
    $15 per session
    Self-pay psychiatry
    $225 intake, $175 follow-up

    Visit rula.com|Read the full Rula review

  3. No. 3

    Headway

    A directory and billing service that connects you with in-network therapists and psychiatrists, online or in person.

    8.7of 10

    Best for Insured adults who want a large choice of independent therapists and an in-network price before booking.

    Features
    8.2
    Ease of use
    9.0
    Value
    9.0

    Price

    Insurance based; people with insurance pay as low as $0 per session. See vendor pricing (USD check pending)

    US price check pending. See the Headway pricing page.

    Headway works like a booking and billing layer for independent therapists who take insurance. You enter your preferences and insurance, Headway filters thousands of therapists and psychiatrists, shows an in-network price estimate, and you book on the site. It bills after each session, which removes the insurance paperwork that makes many people give up. Headway lists 80K+ licensed providers, 100+ insurance plans including Aetna, Anthem, Cigna, Oxford, UnitedHealthcare and Oscar, and more than 40M sessions held. Its providers offer online and in-person care in 57+ languages, and profiles show specialties and next availability, with some offering free consultations. Headway says people with insurance pay as low as $0 per session and that its average client saves 75% on sessions. There is no published self-pay rate, and no messaging plan, so it fits people who want traditional weekly sessions.

    What works

    • +Very large provider network
    • +Some providers offer free consultations
    • +Billed only after each session

    What does not

    • −Little value if your insurance is not accepted
    • −No messaging plan or app-based therapy program
    • −Each therapist sets their own availability
    Providers
    80K+ licensed
    Insurance plans
    100+
    Sessions held
    40M+
    Languages
    57+

    Visit headway.co|Read the full Headway review

  4. No. 4

    BetterHelp

    A large subscription therapy platform that matches you with a licensed therapist for messaging, chat, phone and video.

    8.6of 10

    Best for Adults paying out of pocket who want quick matching and many ways to talk with a therapist.

    Features
    8.8
    Ease of use
    9.2
    Value
    7.6

    Price

    See vendor pricing (USD check pending)

    US price check pending. See the BetterHelp pricing page.

    BetterHelp is the default name in subscription therapy, and its strength is speed and flexibility. After a short questionnaire it matches you with an available therapist, which it says can take a few hours or a few days, and you can ask for a new match if the fit is wrong. You can message your therapist at any time, schedule live chat, take calls by phone without sharing your number, or meet by video. Therapists must hold a relevant degree, have at least 3 years of experience and pass verification and background checks. Membership is billed every 4 weeks, can be cancelled any time, and its FAQ says the price depends on your location, preferences and therapist availability. The limits matter: therapists cannot diagnose or prescribe, the service is not for minors, and its FAQ page as fetched for this review did not list a US dollar price.

    What works

    • +Four ways to communicate, usable at different times
    • +Matching can take only a few hours
    • +Cancel the membership at any time

    What does not

    • −Therapists cannot diagnose or prescribe medication
    • −Not for minors or court-ordered therapy
    • −Price depends on location and preferences and is shown at sign-up
    Billing
    Every 4 weeks
    Formats
    Messaging, live chat, phone, video
    Therapist experience
    At least 3 years
    Security
    HITRUST r2 certified

    Visit betterhelp.com|Read the full BetterHelp review

  5. No. 5

    Brightside

    An online psychiatry and therapy service for anxiety and depression, in-network with major insurers, Medicare and Medicaid.

    8.5of 10

    Best for Adults with anxiety or depression who may want medication alongside therapy and use Medicare or Medicaid.

    Features
    8.6
    Ease of use
    8.4
    Value
    8.4

    Price

    Most patients pay $25 or less with insurance; cash price at sign-up. See vendor pricing (USD check pending)

    US price check pending. See the Brightside pricing page.

    Brightside centers on anxiety, depression and related conditions, and pairs therapy with psychiatry when medication helps. It says it is in-network with all major insurance carriers plus Medicare and Medicaid, which matters for older adults and lower-income buyers, and that 67% of patients paid $25 or less out of pocket while 37% paid nothing. A free assessment, CareMatch, suggests a path, then you choose a provider by gender, specialty and other filters. Care runs fully online through 1:1 video sessions, messaging with your provider between sessions, interactive lessons and progress tracking. Same day, evening and weekend appointments are available. Brightside also runs a teen program for ages 13 to 17, a suicide prevention program and intensive outpatient care. The homepage does not publish a cash price, so self-pay buyers need to check during sign-up.

    What works

    • +Covers Medicare and Medicaid, which many services do not
    • +Same day, evening and weekend appointments
    • +Choose a provider by gender, specialty and more

    What does not

    • −Cash price is not published on the homepage
    • −Focus is anxiety and depression rather than couples work
    • −Teen care limited to ages 13 to 17
    Insurance
    Major carriers, Medicare and Medicaid
    Out-of-pocket
    67% paid $25 or less, per Brightside
    Sessions completed
    3,000,000+
    Programs
    Therapy, psychiatry, teen care, IOP

    Visit brightside.com|Read the full Brightside review

  6. No. 6

    Grow Therapy

    A marketplace of therapists and prescribers who take insurance, with virtual and in-person sessions.

    8.5of 10

    Best for Insured adults who want to browse therapists in their state and see a cost estimate first.

    Features
    8.0
    Ease of use
    8.8
    Value
    9.0

    Price

    Sessions cost $21 on average with insurance; cash rates set by each provider. See vendor pricing (USD check pending)

    US price check pending. See the Grow Therapy pricing page.

    Grow Therapy is a marketplace: you pick your state and insurance, then browse therapists and prescribers who are credentialed there. Because online therapy only depends on state licensing, Grow shows every matching provider across the state, and you can switch to in-person search by address. Its homepage says sessions cost $21 on average with insurance and that more than 90% of clients find the right provider. When booking, you verify coverage with your member ID; if your plan is not listed you can choose cash, and each therapist lists their own price on their profile. Grow combines talk therapy and medication support so you do not have to use two apps. The model is simple and cheap for insured people, but there is no messaging plan and no single published self-pay rate, so cash buyers need to compare individual profiles.

    What works

    • +Low average in-network session cost, per Grow
    • +Statewide virtual search widens the choice
    • +Provider profiles show their cash price

    What does not

    • −No published platform-wide self-pay rate
    • −No messaging plan
    • −Insurance member ID needed to verify coverage when booking
    Average cost with insurance
    $21 per session, stated by Grow
    Care types
    Talk therapy and medication
    Formats
    Virtual and in person
    Coverage area
    All 50 states plus DC listed

    Visit growtherapy.com|Read the full Grow Therapy review

  7. No. 7

    Cerebral

    An online mental health service offering therapy and medication management, with insurance and self-pay plans.

    8.2of 10

    Best for Adults who want medication management with a set quarterly price, with or without therapy.

    Features
    8.4
    Ease of use
    8.2
    Value
    7.8

    Price

    Accepts insurance; self-pay therapy $175 per session or $795 for 3 months, medication plan $180 every 3 months

    Quoted from the Cerebral pricing page on November 10, 2026: Therapy plan – $175 per session Or choose $795 for 3 months (saves $90)

    Cerebral pairs therapy and medication management and publishes its cash prices. Without insurance, the medication plan costs $180 every 3 months and includes a 40 minute evaluation, progress checks, medication guidance and unlimited messaging with the care team. Therapy costs $175 per session or $795 for 3 months, with weekly video sessions of up to 60 minutes and messaging between them. Cerebral accepts insurance, works in all 50 states and says it has 600+ therapists and prescribers, with calendars you can browse and same day intake in some states. If you are out of network, it files the claim for you. Every plan follows a structured approach with assessments about every 30 days. Two limits stand out: Cerebral does not prescribe controlled substances, which rules out common ADHD stimulants, and its in-house pharmacy does not take insurance.

    What works

    • +Clear self-pay prices for therapy and medication
    • +Same day appointments in some states
    • +Available in all 50 states

    What does not

    • −Does not prescribe controlled substances
    • −Self-pay therapy costs more than subscription rivals
    • −CerebralRx pharmacy does not accept insurance
    Therapy self-pay
    $175 per session or $795 for 3 months
    Medication plan
    $180 every 3 months
    Clinicians
    600+
    Coverage area
    All 50 states

    Visit cerebral.com|Read the full Cerebral review

  8. No. 8

    MDLIVE

    A telehealth provider offering talk therapy and psychiatry by appointment, with insurance or a per-visit price.

    8.0of 10

    Best for Adults who want pay-per-visit therapy with evening, weekend and holiday appointments.

    Features
    7.8
    Ease of use
    8.2
    Value
    8.0

    Price

    $0 to $179 for an initial therapy visit depending on insurance; follow-ups $140 before insurance

    Quoted from the MDLIVE pricing page on November 10, 2026: $0-179 for talk therapy

    MDLIVE is a general telehealth company with a mental health line that works per visit rather than by subscription. You create an account, choose a licensed therapist or board-certified psychiatrist, and book a time, including nights, weekends and holidays. MDLIVE says your first therapy appointment can happen in a week or less, and you can keep the same professional or switch at any time. Pricing is listed upfront: $0 to $179 for an initial therapy visit depending on insurance, $140 for follow-ups before insurance, $0 to $299 for an initial psychiatry visit and $159 for psychiatry follow-ups. It accepts many major insurances, though not every plan covers every service. MDLIVE also treats children ages 10 to 17. There is no messaging plan, and the page does not describe matching beyond picking from its network, so it suits people who already know what they want.

    What works

    • +Price shown upfront before booking
    • +No subscription required
    • +First therapy appointment in a week or less

    What does not

    • −No messaging plan between sessions
    • −Not all insurance plans cover all MDLIVE services
    • −Psychiatry initial visits cost up to $299
    Initial therapy
    $0 to $179
    Therapy follow-up
    $140 before insurance
    Initial psychiatry
    $0 to $299
    Psychiatry follow-up
    $159 before insurance

    Visit mdlive.com|Read the full MDLIVE review

  9. No. 9

    Online-Therapy.com

    A subscription therapy service built around a CBT program, worksheets and messaging with a dedicated therapist.

    7.8of 10

    Best for Self-paying adults who like structured CBT work and want a lower weekly price.

    Features
    7.8
    Ease of use
    8.4
    Value
    7.2

    Price

    From $48 per week for the first month on the Basic plan ($60 per week after); live-session plans from $72 per week for the first month

    Quoted from the Online-Therapy.com pricing page on November 10, 2026: Our subscription rates start at just $48 per week.

    Online-Therapy.com sells therapy as a structured CBT program rather than open-ended sessions. Every plan includes an 8 section CBT program with 25 worksheets, unlimited messaging, daily worksheet replies from your therapist on weekdays, and extras such as a journal, an activity plan and yoga and meditation videos. Prices include a 20% discount for the first month: Basic, with no live sessions, costs $48 per week and then $60; Standard adds one 45 minute live session per week by video, voice or messaging for $72 and then $90; Premium adds two sessions for $96 and then $120. All plans are billed monthly, and you can upgrade, downgrade or cancel at any time. Financial aid can be requested at checkout. It does not accept direct insurance payments, though its help pages say some insurers may reimburse sessions. Refund requests are handled case by case within 90 days.

    What works

    • +Lowest published weekly entry price on this list
    • +45 minute live sessions, longer than many rivals
    • +Upgrade, downgrade or cancel at any time

    What does not

    • −Does not accept direct insurance payments
    • −Basic plan has no live sessions
    • −Introductory 20% discount ends after the first month
    Basic
    $48 per week first month, then $60
    Standard
    $72 per week first month, then $90
    Premium
    $96 per week first month, then $120
    Insurance
    No direct billing; reimbursement may be possible

    Visit online-therapy.com|Read the full Online-Therapy.com review

  10. No. 10

    Teladoc Health

    A large telehealth company whose mental health service offers therapy, psychiatry and coaching by phone or video.

    7.8of 10

    Best for Adults whose employer or health plan already includes Teladoc Health.

    Features
    7.6
    Ease of use
    8.0
    Value
    8.0

    Price

    Mental health visits $119 without insurance; covered visits from $0

    Quoted from the Teladoc Health pricing page on November 10, 2026: Mental Health $119/visit

    Teladoc Health is best known as the telehealth benefit that many employers and health plans provide, and it says 1 in 4 Americans have access through one. Its mental health service connects you with licensed therapists and psychiatric providers by phone or video, adds medication support when appropriate, and offers coaching and digital programs for everyday goals. Eligible dependents ages 13 to 17 can get therapy, though psychiatry is not available for that age group. Without insurance, Teladoc lists mental health visits at $119 each, with no extra fees, and visits start at $0 if you are covered. BetterHelp is a wholly owned subsidiary of Teladoc Health, and the site points to it for monthly subscription therapy. The pages give less detail on therapist matching and session length than specialist services do, so it works best when your benefit already covers it.

    What works

    • +Often included through employers and health plans
    • +Flat $119 self-pay visit price
    • +Therapy, psychiatry and coaching together

    What does not

    • −Teen care covers therapy only, no psychiatry
    • −Less detail on matching than specialist services
    • −Self-pay price may vary by eligibility
    Self-pay mental health
    $119 per visit
    With coverage
    Visits from $0
    Formats
    Phone or video
    Teen care
    Ages 13 to 17, therapy only

    Visit teladochealth.com|Read the full Teladoc Health review

Before you choose

Check your insurance first

If you have insurance, start with services that bill it directly: Talkspace, Rula, Headway, Grow Therapy, Brightside, Cerebral and MDLIVE. Rula and Talkspace both put their average copay at $15 per session, and Grow Therapy says sessions average $21 with insurance. A high-deductible plan means you pay the full rate until the deductible is met.

Compare subscriptions with per-session pricing

Subscription services charge every week whether or not you meet: Talkspace starts at $69 per week and Online-Therapy.com at $48 per week for the first month. Per-session services charge only when you attend: self-pay rates are $119 at Teladoc Health, $150 at Rula and $175 at Cerebral. If you want one video call a week and no messaging, per-session pricing is often simpler.

Look at how matching works

Some services match you after a questionnaire (BetterHelp, Talkspace), while others let you browse provider profiles and choose (Rula, Headway, Grow Therapy, Brightside, Cerebral, MDLIVE). Check that you can switch therapists for free: Talkspace and BetterHelp say you can, and MDLIVE lets you switch at any time.

Decide whether you need medication

Therapists cannot prescribe. If you may need medication, choose a service with psychiatry, such as Talkspace, Brightside, Cerebral, Rula, MDLIVE or Teladoc Health. BetterHelp therapists cannot diagnose or prescribe, and Cerebral does not prescribe controlled substances.

Questions readers ask

What is the best online therapy service?
Talkspace is our top pick because it bills most major insurers, has self-pay plans from $69 per week, and offers messaging, video and psychiatry. Rula is the best alternative for insured adults who want weekly video sessions, with an average copay of $15 per session.
Which online therapy services take insurance?
Talkspace, Rula, Headway, Grow Therapy, Brightside, Cerebral, MDLIVE and Teladoc Health all work with insurance. Brightside also takes Medicare and Medicaid. Online-Therapy.com does not accept direct insurance payments, and the BetterHelp FAQ we checked does not mention insurance.
How much does online therapy cost without insurance?
Published self-pay prices start at $48 per week for the first month at Online-Therapy.com and $69 per week at Talkspace for messaging only. Per-session rates are $119 at Teladoc Health, $150 at Rula, up to $179 for a first MDLIVE visit, and $175 at Cerebral.
Can I choose my own therapist?
Yes, on most services. Rula, Headway, Grow Therapy, Cerebral, Brightside and MDLIVE let you browse profiles and pick. Talkspace and BetterHelp match you after a questionnaire, and both let you switch therapists if the first match is not right.
Can an online therapist prescribe medication?
Therapists cannot prescribe, but services with psychiatric providers can. Talkspace, Brightside, Cerebral, Rula, MDLIVE and Teladoc Health offer psychiatry. Cerebral does not prescribe controlled substances, and BetterHelp does not prescribe at all.

Questions or corrections: editorial@keenverdict.com

Read our disclosure and editorial policy. Prices change often; check the vendor page before you buy.

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