8 Best CRM for Financial Advisors of 2026
By the KeenVerdict research desk · Updated November 12, 2026 · Next review December 27, 2026 · 8 products scored

Our verdict
Wealthbox is the pick for most independent advisors: every plan includes household management, compliant note archiving and AI Agents, and the Pro plan adds workflows, two-way email sync and broadcast email at a published per-user price. Redtail CRM is the value choice, with a Launch plan at $39 per user per month billed yearly for up to five users and a Growth plan that bundles document imaging and compliant texting. Practifi and Salesforce Financial Services Cloud suit larger firms that need configurable workflows and have the budget and staff to run them. Advyzon and Envestnet Tamarac make most sense when you also want the same vendor's portfolio reporting, and AdvisorEngine CRM is a flat all-features option for teams of three or more.
The short answer
Wealthbox is the best CRM for financial advisors in 2026 because household records, workflows, two-way email sync and compliant note archiving sit in a $85 per user per month Pro plan with public pricing. Redtail CRM suits solo advisors and small RIAs on a budget at $39 per user per month billed yearly on Launch, and Less Annoying CRM is the cheapest option at $15 per user per month, as of November 2026. Larger RIAs that want deep configuration should look at Practifi or Salesforce Financial Services Cloud instead.
This list is for RIAs, independent advisors and small wealth management teams who need one system for households, client review schedules, compliance notes and the workflows behind account openings and money movement. We compared documented features and published prices for eight CRMs: six built for advisors, one enterprise financial services CRM and one low-cost general CRM. Each one is scored on features, ease of use and value, and the overall score is a weighted average. Prices are the cheapest paid plan in US dollars as shown on the vendor's own page when we checked it in November 2026. Advyzon and Envestnet Tamarac quote prices after a demo, so those entries are marked as pending.
By the numbers
- 28.51%Eurostat found 28.51% of EU enterprises with 10 or more employees used CRM software in 2025.Source: Eurostat
- 65.43%Company size decides adoption: 24.69% of small EU enterprises (10 to 49 staff) used CRM in 2025, against 65.43% of large ones (250 or more).Source: Eurostat
- 28.4%Ireland's Central Statistics Office found 28.4% of Irish enterprises used CRM software in 2025, against 34.7% for ERP and 26.5% for business intelligence software.Source: Central Statistics Office (Ireland)
- 20.7%IDC data, as published by Salesforce, gave Salesforce a 20.7% share of worldwide CRM revenue in 2024, the largest of any vendor.Source: IDC
- 40%The average seller spends 40% of their time selling, according to Salesforce’s survey of 4,050 sales professionals in August and September 2025.Source: Salesforce
The ranking at a glance
- 1WealthboxIndependent advisors and RIAs that want public pricing8.9
- 2Redtail CRMSolo advisors and small firms on a budget8.7
- 3Advyzon CRMRIAs that want CRM and portfolio reporting from one vendor8.2
- 4PractifiGrowing RIAs that need configurable workflows8.2
- 5AdvisorEngine CRMAdvisory teams of three or more wanting one flat price8.1
- 6Less Annoying CRMSolo planners on the smallest budget8.1
- 7Envestnet Tamarac CRMRIAs already on Tamarac Reporting and Microsoft 3657.7
- 8Salesforce Financial Services CloudLarge RIAs and enterprises with Salesforce admins7.6
How we scored
Every product gets the same three scores out of 10. We compared documented features and published prices; we did not run hands-on tests.
- 40%Features
- 30%Ease of use
- 30%Value
No. 1, our pick
WealthboxA web-based CRM for financial advisors with household records, workflows, email sync, AI Agents and compliant note archiving.
8.9of 10Best for Independent advisors and RIAs that want public pricing
- Features
- 8.9
- Ease of use
- 9.2
- Value
- 8.6
Price
Basic $65, Pro $85 and Premier $119 per user per month; Enterprise by quote
Quoted from the Wealthbox pricing page on November 12, 2026:
Basic $65 per user / month Starter CRM
Wealthbox is built for advisory firms and keeps its plans simple. Basic at $65 per user per month covers contact and household management, tasks, calendar and meetings, one opportunity pipeline and 2 GB of storage. Pro at $85 adds workflows with milestones and outcomes, two-way email sync, broadcast email with open and link tracking, and three pipelines, and Wealthbox itself names Pro as the best value for most firms. Premier at $119 adds customizable dashboards and homepages, report calculations, workflow template sharing and five workspaces. Compliant note archiving, permissions and visibility controls, 2-factor authentication and SOC 2 compliance are listed on every plan, and AI Agents are now included on all plans. The extra costs to watch are the AI Notetaker add-on at $49 per user per month and the Vault document add-on at $29. There is no free plan, but every paid tier has a free trial.
What works
- +Prices for Basic, Pro and Premier are published on the pricing page
- +Compliant note archiving is included on every plan
- +Free trial on Basic, Pro and Premier
What does not
- −Workflows and two-way email sync require Pro at $85 per user per month
- −Basic includes only 1 opportunity pipeline and 2 GB of file storage
- −AI Notetaker costs $49 per user per month and Vault $29 per user per month as add-ons
- Plans
- Basic, Pro, Premier, Enterprise
- File storage
- 2 GB Basic, 5 GB Pro, 10 GB Premier, 20 GB Enterprise
- Opportunity pipelines
- 1 Basic, 3 Pro, 5 Premier, unlimited Enterprise
No. 2
Redtail CRMAn advisor CRM from Orion with contact and account management, process workflows, document imaging and compliant texting.
8.7of 10Best for Solo advisors and small firms on a budget
- Features
- 8.7
- Ease of use
- 8.4
- Value
- 9.0
Price
Launch $39 per user per month billed yearly or $45 monthly, up to 5 users; Growth $59 billed yearly or $65 monthly
Quoted from the Redtail CRM pricing page on November 12, 2026:
Pay Annually Pay Monthly $39 /mo* $45 /mo* Launch
Redtail CRM is one of the longest-running advisor CRMs and is now part of Orion, which cites the 2025 T3/Inside Information Advisor Software Survey for the top CRM market share. The Launch plan costs $39 per user per month billed yearly, or $45 month to month, and covers up to five users with contact and account management, compliant note entry and archiving, segmentation, reporting, a mobile app and access to more than 100 integrations. Growth costs $59 per user per month billed yearly, removes the user cap and adds process workflows, automation triggers, viewing permissions, Redtail Imaging with 200 GB of document storage and Redtail Speak compliant texting. That bundle makes Growth good value for firms that would otherwise buy document and texting archiving separately. The limits are that workflows sit on Growth only and Speak needs broker-dealer approval for affiliated reps. The free trial covers the full Growth plan for new users.
What works
- +Launch starts at $39 per user per month billed yearly
- +Growth bundles document imaging and compliant texting with unlimited users
- +Complimentary database conversions are listed on both plans
What does not
- −Launch has a maximum of 5 users
- −Automated workflows, document storage and texting require Growth
- −Enterprise pricing requires a minimum license commitment
- Plans
- Launch, Growth, Enterprise
- Free trial
- Full Growth plan, new users only, no credit card
- Security
- SOC 2 Type II certified
Visit redtailtechnology.com|Read the full Redtail CRM review
No. 3
Advyzon CRMA CRM inside Advyzon's advisor platform, which also covers portfolio management, reporting, billing and a client portal.
8.2of 10Best for RIAs that want CRM and portfolio reporting from one vendor
- Features
- 8.8
- Ease of use
- 8.0
- Value
- 7.5
Price
See vendor pricing (USD check pending)
US price check pending. See the Advyzon CRM pricing page.
Advyzon CRM is one module of an all-in-one advisor platform that also covers portfolio management, performance reporting, fee billing, rebalancing, secure document management, financial planning and a client portal with a mobile app. The CRM brings emails, meetings, notes, tasks, opportunities, planning details and portfolio information into one client view, which is the main advantage over a stand-alone CRM. Advyzon AI prepares meeting summaries of recent activity, open items and relevant documents, flags client milestones, missing information and stalled opportunities, and turns meeting notes into tasks and workflow steps you review and approve. Microsoft 365 and Google Workspace integrations keep email and meetings on the client record. Advyzon cites the 2025 Kitces Report as ranking it first in CRM satisfaction. The drawback is cost transparency: there is no public price, so you need a demo, and firms that keep reporting with another vendor lose much of the benefit.
What works
- +CRM sits on the same platform as reporting, billing and the client portal
- +Planning details and portfolio information appear in the client view
- +Advyzon cites the 2025 Kitces Report ranking it first in CRM satisfaction
What does not
- −No published price; Advyzon asks firms to request a demo
- −Best value only if you also use Advyzon for portfolio management
- −No self-serve free trial is listed on the CRM page
- Pricing
- By demo and quote
- Email and calendar
- Microsoft 365, Google Workspace
- Platform modules
- Portfolio management, reporting, billing, CRM, document management, rebalancing, client portal
No. 4
PractifiAn enterprise-grade CRM for RIAs sold as Naya, a configurable CRM, or Sentir, an AI-native CRM.
8.2of 10Best for Growing RIAs that need configurable workflows
- Features
- 9.1
- Ease of use
- 7.8
- Value
- 7.4
Price
Naya from $135 per user per month, tiered by firm size; Sentir $195 per user per month launch pricing until December 31, 2026
Quoted from the Practifi pricing page on November 12, 2026:
$135 /user/month Tiered by firm size and configuration
Practifi sells two CRMs for RIAs on the same infrastructure. Naya is the configurable option at $135 per user per month, tiered by firm size and configuration, with an enterprise workflow engine, pre-built workflows for account openings and annual client reviews, role-specific views for advisors, operations and leadership, and an open API for connecting other tools at no extra cost. Sentir is the AI-native option at $195 per user per month as launch pricing until December 31, 2026, and bundles AI agents, AI briefings that summarize the client picture, a native AI Notetaker and email sync in one price. The depth of configuration is the reason to choose Practifi, and also the reason it takes more setup than Wealthbox or Redtail. Small firms will pay roughly double the per-user price of the advisor CRMs above it on cost, so Practifi fits best once a firm has dedicated operations staff.
What works
- +Pre-built workflows for account openings and annual client reviews
- +Sentir is one price with no add-ons
- +Configuration, workflows and data carry over when moving between Naya and Sentir
What does not
- −Naya starts at $135 per user per month, about twice Wealthbox Basic
- −Naya pricing is tiered by firm size and configuration, so the final price needs a quote
- −Sentir's $195 price is launch pricing that ends December 31, 2026
- Products
- Naya, Sentir
- Sentir price
- $195 per user per month, launch pricing until December 31, 2026
- Built for
- RIAs, from boutique to enterprise
No. 5
AdvisorEngine CRMA CRM for financial advisors with a workflow engine, contact management, dashboards and growth tools, sold with all features in one price.
8.1of 10Best for Advisory teams of three or more wanting one flat price
- Features
- 8.2
- Ease of use
- 8.0
- Value
- 8.2
Price
$69 per user per month billed annually, minimum three users, all features included
Quoted from the AdvisorEngine CRM pricing page on November 12, 2026:
$ 69 per user, per month* Access to all features
AdvisorEngine CRM is an advisor-specific CRM with a simple price: $69 per user per month, billed annually, with a minimum of three users and access to all features. The product centers on a workflow engine that tracks progress for each client, from simple service requests to complex processes, plus contact management, dashboards that visualize firm data and growth tools for engaging prospects through integrations that need no coding. Unlimited data and document storage and priority support are included without extra charges, which removes the add-on math found on some competitors. AdvisorEngine also sells digital onboarding, portfolio management, rebalancing, performance reporting, fee billing and a client portal, so firms can grow into a wider platform. The minimum of three users makes it a poor fit for solo advisors, who would pay $207 per month, and there is no published free trial, only recorded and personalized demos.
What works
- +One price includes all features
- +Unlimited data and document storage with no upcharges
- +Recorded demo available without a sales call
What does not
- −Minimum of three users, so a solo advisor pays for three seats
- −Billed annually only
- −No free trial is listed
- Price
- $69 per user per month, billed annually
- Minimum
- 3 users
- Platform
- Also offers onboarding, portfolio management, rebalancing, reporting, billing and a client portal
Visit advisorengine.com|Read the full AdvisorEngine CRM review
No. 6
Less Annoying CRMA low-cost general CRM with one price for every feature, used by financial planners for client records, notes and follow-ups.
8.1of 10Best for Solo planners on the smallest budget
- Features
- 6.4
- Ease of use
- 9.3
- Value
- 9.2
Price
$15 per user per month plus applicable tax, all features included; 30-day free trial
Quoted from the Less Annoying CRM pricing page on November 12, 2026:
Everything included $15 per user per month + applicable tax
Less Annoying CRM is not an advisor platform, but it has a financial planner page and is the cheapest way to get client records, notes and follow-ups out of spreadsheets. It costs $15 per user per month plus tax, with no tiers, no contracts and every feature included: unlimited contacts and pipelines, unlimited custom fields, task management, email logging, mobile access, user permissions and 25 GB of file storage per user. The form builder can collect client details and investment policy information, and daily agenda emails list each day's tasks and events. Data is hosted on Amazon Web Services in North Virginia with encrypted connections, databases and backups. The gaps matter for regulated firms: the vendor does not document custodian or portfolio integrations, household records or compliant archiving of notes, email or texts, so a registered firm should confirm its books and records process before relying on it.
What works
- +One $15 price with no tiers or contracts
- +30-day free trial with no credit card
- +Free phone and email support, including before you pay
What does not
- −Not built for advisors: no documented custodian or portfolio integrations
- −No documented compliant archiving for notes, email or texts
- −Vendor suggests staying below 50,000 contacts and companies
- Price
- $15 per user per month plus tax
- Free trial
- 30 days, no credit card
- Hosting
- Amazon Web Services, North Virginia, encrypted
Visit lessannoyingcrm.com|Read the full Less Annoying CRM review
No. 7
Envestnet Tamarac CRMA relationship management system for RIAs built on Microsoft, integrated with Tamarac Reporting, Tamarac Trading and MoneyGuide.
7.7of 10Best for RIAs already on Tamarac Reporting and Microsoft 365
- Features
- 8.4
- Ease of use
- 7.4
- Value
- 7.0
Price
See vendor pricing (USD check pending)
US price check pending. See the Envestnet Tamarac CRM pricing page.
Envestnet Tamarac CRM is built on Microsoft and sits at the center of the Tamarac platform for RIAs. Its strongest feature is integration: it connects to Tamarac Reporting and Tamarac Trading for performance and rebalancing data, to MoneyGuide for planning, to Microsoft 365 and Outlook for email and calendar, to custodians and to SharePoint for client documents. Pre-built workflows cover onboarding tasks, incoming and outgoing money, internal trade ticket requests and client review meeting preparation, and smart notifications flag client milestones and compliance deadlines. Reporting includes business valuation, referral sources, centers of influence, revenue against target and required minimum distribution planning. Envestnet does not publish prices, so firms need a demo and quote. For an RIA already running Tamarac Reporting, the integrated data is the main reason to choose it; for a firm on another reporting system, an independent CRM is simpler to set up.
What works
- +Deep links to Tamarac Reporting and Trading
- +Required minimum distribution planning and RMD eligible client views
- +Linked Mailchimp audiences keep marketing lists in sync
What does not
- −No published price; requires a demo
- −Most useful for firms already on Tamarac and Microsoft
- −More setup than the stand-alone advisor CRMs
- Platform
- Microsoft
- Pricing
- By demo and quote
- Key integrations
- Tamarac Reporting, Tamarac Trading, MoneyGuide, Microsoft 365, Mailchimp
Visit envestnet.com|Read the full Envestnet Tamarac CRM review
No. 8
Salesforce Financial Services CloudSalesforce's industry CRM for banks, wealth managers and insurers, built on Sales Cloud with financial data models.
7.6of 10Best for Large RIAs and enterprises with Salesforce admins
- Features
- 9.4
- Ease of use
- 6.8
- Value
- 6.0
Price
Sales Core $325, Advanced $500 and Max $700 per user per month, billed annually
Quoted from the Salesforce Financial Services Cloud pricing page on November 12, 2026:
Foundational Financial Services CRM with AI and Slack for Sales. $ 325 USD/User/Month (Billed annually)
Salesforce Financial Services Cloud adds financial services data models to Sales Cloud and Service Cloud, with editions for sales and service teams in wealth, banking and insurance. The Sales Core edition costs $325 per user per month billed annually and includes the industry data models, actionable segmentation, financial goals and plans, and Flex credits for AI, Agentforce, Slack and data. Advanced at $500 adds more automation and security, including a full sandbox, backup and recovery and Security Center, and Max at $700 bundles further add-ons. No other product here offers as many editions and add-ons. The trade-off is cost and effort: five advisors on Core pay $1,625 per month before implementation, and most firms need a Salesforce admin or partner to set it up. A 30-day free trial with no credit card lets a firm test it first.
What works
- +Most configurable product on this list
- +30-day free trial with no credit card
- +Same platform can serve wealth, banking and insurance teams
What does not
- −Starts at $325 per user per month billed annually
- −Usually needs an admin or implementation partner to configure
- −Annual billing only on published plans
- Editions
- Core, Advanced, Max, for Sales and for Service
- Free trial
- 30 days, no credit card
- Max
- $700 per user per month, billed annually
Visit salesforce.com|Read the full Salesforce Financial Services Cloud review
Before you choose
Check how the CRM models households
Advisors work with households, not single contacts. Confirm that the CRM links spouses, children, trusts and accounts under one household record and lets you report on that household as a unit. Wealthbox lists contact and household management on its Basic plan, and Redtail lists contact and account management on Launch.
Treat compliance features as a requirement
Look for archived notes that cannot be quietly edited, permissions on who sees which records, and archiving for email and texts. Wealthbox lists compliant note archiving and SOC 2 compliance on every plan. Redtail lists compliant note entry and archiving on both plans and adds archived compliant texting on Growth, subject to broker-dealer approval.
Map your recurring workflows before a demo
Write down the steps for onboarding, account openings, money movement, annual client reviews and required minimum distributions. Then ask each vendor to show those exact workflows. Practifi documents pre-built workflows for account openings and annual client reviews, and Tamarac CRM lists pre-built workflows for onboarding, money movement and review meeting preparation.
Decide whether you want a stand-alone CRM or a platform
Wealthbox, Redtail, Practifi and Less Annoying CRM are CRMs you connect to other tools. Advyzon, Envestnet Tamarac and AdvisorEngine sell the CRM alongside portfolio management, reporting and billing. A platform cuts the number of integrations, but switching later means moving more than client records.
Price the full team and the add-ons
Per-user prices hide minimums and add-ons. AdvisorEngine CRM requires three users billed annually, Redtail Launch stops at five users, and Wealthbox charges $49 per user per month for its AI Notetaker add-on. Salesforce Financial Services Cloud starts at $325 per user per month billed annually, so a five-person team pays far more than on an advisor-specific CRM.
Questions readers ask
- What is the best CRM for financial advisors?
- Wealthbox scored highest in our comparison. Its Pro plan at $85 per user per month includes household management, workflows, two-way email sync and compliant note archiving, and prices are published on its site. Redtail CRM ranked second and costs less, from $39 per user per month billed yearly.
- What is the cheapest CRM for financial advisors?
- Less Annoying CRM is the cheapest option we compared at $15 per user per month plus tax. Among CRMs built for advisors, Redtail CRM Launch is cheapest at $39 per user per month billed yearly, or $45 month to month, for up to five users.
- Is Wealthbox or Redtail better for a small RIA?
- Wealthbox ranked higher overall, while Redtail CRM is cheaper. Wealthbox Basic costs $65 per user per month and Pro costs $85. Redtail Growth costs $59 per user per month billed yearly and adds document imaging with 200 GB storage and compliant texting, which Wealthbox sells as add-ons or does not list.
- Which advisor CRMs archive client notes for compliance?
- Wealthbox and Redtail CRM both list compliant note archiving on every plan. Redtail Growth also archives client texts through Redtail Speak, subject to broker-dealer approval. Less Annoying CRM does not document compliant archiving, so registered firms should confirm their recordkeeping before using it.
- How much does Salesforce Financial Services Cloud cost?
- Salesforce Financial Services Cloud starts at $325 per user per month billed annually for the Sales Core edition. Advanced costs $500 and Max costs $700 per user per month, and Salesforce offers a 30-day free trial with no credit card.
- Do Advyzon and Envestnet Tamarac publish CRM prices?
- No. Neither Advyzon nor Envestnet Tamarac publishes a CRM price on its website; both ask firms to book a demo. Their CRMs are most useful when you also use the same vendor's portfolio reporting.
- Can a solo financial advisor use AdvisorEngine CRM?
- Yes, but AdvisorEngine CRM has a minimum of three users at $69 per user per month billed annually, so a solo advisor pays $207 per month. Redtail CRM Launch or Wealthbox Basic cost less for one user.
Questions or corrections: editorial@keenverdict.com
Read our disclosure and editorial policy. Prices change often; check the vendor page before you buy.