KeenVerdict

Review · Sales & CRM

Salesforce Financial Services Cloud review

Salesforce's industry CRM for banks, wealth managers and insurers, built on Sales Cloud with financial data models.

By the KeenVerdict research desk · Updated November 12, 2026

Features (40%)
9.4
Ease of use (30%)
6.8
Value (30%)
6.0

Salesforce Financial Services Cloud adds financial services data models to Sales Cloud and Service Cloud, with editions for sales and service teams in wealth, banking and insurance. The Sales Core edition costs $325 per user per month billed annually and includes the industry data models, actionable segmentation, financial goals and plans, and Flex credits for AI, Agentforce, Slack and data. Advanced at $500 adds more automation and security, including a full sandbox, backup and recovery and Security Center, and Max at $700 bundles further add-ons. No other product here offers as many editions and add-ons. The trade-off is cost and effort: five advisors on Core pay $1,625 per month before implementation, and most firms need a Salesforce admin or partner to set it up. A 30-day free trial with no credit card lets a firm test it first.

Who it is for

Large RIAs and enterprises with Salesforce admins

Price

Sales Core $325, Advanced $500 and Max $700 per user per month, billed annually.

Foundational Financial Services CRM with AI and Slack for Sales. $ 325 USD/User/Month (Billed annually)
Quoted from the vendor pricing page on November 12, 2026.

Key features

  • Industry-specific data models built on Sales Cloud
  • Segmentation plus financial goals and plans for client outreach
  • Flex credits for AI, Agentforce, Slack, data and more
  • Full Sandbox, backup and recovery, archive and Security Center on Advanced
  • Separate Sales and Service editions at Core, Advanced and Max tiers

Strengths and weaknesses

  • Strength: Most configurable product on this list
  • Strength: 30-day free trial with no credit card
  • Strength: Same platform can serve wealth, banking and insurance teams
  • Weakness: Starts at $325 per user per month billed annually
  • Weakness: Usually needs an admin or implementation partner to configure
  • Weakness: Annual billing only on published plans

Key facts

  • Editions: Core, Advanced, Max, for Sales and for Service
  • Free trial: 30 days, no credit card
  • Max: $700 per user per month, billed annually

Where it ranks

Salesforce Financial Services Cloud is No. 8 in our Best CRM for Financial Advisors verdict and No. 9 in Best CRM for Insurance Agents.

Alternatives we scored

Visit salesforce.com · Questions or corrections: editorial@keenverdict.com