Sendlane review

Sendlane is aimed at ecommerce brands with large lists, and its main difference is billing by sends rather than profiles. That means a store with many dormant contacts does not pay to keep them. The platform offers deep data integrations with Shopify and other store systems, event-based automation, ROI and conversion tracking, multivariable segmentation, automated list hygiene and machine learning open predictability. Beacon website tracking identifies site visitors for follow-up, and SMS is available from $0.009 per credit including carrier fees. Support is a selling point, with 24/7/365 chat and white-glove onboarding on higher tiers, though dedicated support requires an annual contract. A 60-day trial is offered, limited to 100 contacts and 500 email sends. Its pricing page uses an interactive calculator that did not show a USD figure we could confirm, so check current prices with the vendor. Smaller stores will find Omnisend or Klaviyo simpler to start with.

Who it is for

Larger ecommerce brands that want send-based pricing and hands-on support.

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Pricing by sends with unlimited profiles
• Deep data integration with Shopify and other store platforms
• Machine learning open predictability and automated list hygiene
• Beacon website tracking and multivariable segmentation
• SMS from $0.009 per credit including carrier fees

Strengths and weaknesses

• Strength: Profiles are unlimited, so large lists do not raise the price
• Strength: 24/7/365 chat support
• Strength: A 60-day trial
• Weakness: The trial is limited to 100 contacts and 500 sends
• Weakness: Dedicated support services require an annual contract
• Weakness: No USD price we could confirm on the pricing page

Key facts

• Free trial: 60 days, 100 contacts and 500 sends
• Billing basis: Email sends, unlimited profiles
• SMS: From $0.009 per credit

Where it ranks

Sendlane is No. 10 in our Best Email Marketing Software for Ecommerce verdict.