Klaviyo review

Klaviyo is the specialist for online stores. Its paid email plans start at $20 per month, and pricing is based on active profiles, the people you actually market to, so a large inactive list does not drive up the bill. Multi-step flows are included in every plan, with prebuilt flows for common store events, and segments can be built from what customers browse and buy. Reporting goes further than most tools here, with revenue attribution for campaigns and multi-touch attribution across email, SMS and push. The free plan covers 250 active profiles and 500 email sends a month, plus web forms, an AI subject line generator and $5 of mobile messages. For a creator or a service business sending a newsletter, much of this goes unused, and the paid entry price is higher than MailerLite, Brevo or Mailchimp. Email support on the free plan lasts 60 days. If you run a store and want automated emails tied to orders, Klaviyo earns its price.

Who it is for

Ecommerce brands that want email and SMS driven by browsing and purchase behavior.

Price

Free plan for 250 active profiles; email plans from $20 per month.

Klaviyo’s paid email plans start at $20/month.
Quoted from the vendor pricing page on November 6, 2026.

Key features

• Free plan with 250 active profiles and 500 email sends a month
• Multi-step flows on every plan, with prebuilt flow templates
• Segments built from browsing and purchase behavior
• Revenue attribution for campaigns and multi-touch attribution across email, SMS and push
• Web forms, AI subject line generator and $5 of mobile messages on Free

Strengths and weaknesses

• Strength: Pricing counts active profiles, so inactive contacts do not raise the bill
• Strength: Behavior-based segments and flows suit online stores
• Strength: Reporting ties campaigns to revenue
• Weakness: Paid email plans start at $20 per month, above most rivals here
• Weakness: Email support on Free lasts only the first 60 days
• Weakness: Its depth is aimed at ecommerce, more than newsletters or service businesses

Key facts

• Free plan: Yes, up to 250 active profiles and 500 emails a month
• Pricing basis: Active profiles
• Channels: Email, SMS, RCS, WhatsApp, push

Where it ranks

Klaviyo is No. 8 in our Best Email Marketing Software verdict and No. 6 in Best Marketing Automation Software.