KeenVerdict

Review · Marketing & SEO

MailerLite review

Email marketing tool with campaigns, automations, signup forms, landing pages and a simple website builder.

By the KeenVerdict research desk · Updated November 6, 2026

Features (40%)
8.6
Ease of use (30%)
9.2
Value (30%)
9.3

MailerLite covers what a small business or creator needs for a newsletter without a steep price. The free plan includes email campaigns, automations, a landing page, signup forms and all three email editors, though it is limited to 250 subscribers and 2,500 emails a month. Comfort, from $12 per month, adds unlimited templates, dynamic emails, campaign auto-resend, multivariate testing, an unsubscribe page builder, a preference center and an AI writing assistant, with up to 50 automations and 3 user seats. Power, from $25 per month, removes most limits and adds 24/7 live chat support and multiple automation triggers. MailerLite also lets you sell digital products and bookings and offers MCP and API access on paid plans. The trade-off is that the cheapest plans have caps on automations, forms and seats, so larger teams will move to Power sooner than they expect. For list building and regular sends at a small scale, it is the best balance of features and price we found.

Who it is for

Small businesses and solo founders who want newsletters and automations at a low monthly price.

Price

Free plan for up to 250 subscribers; Comfort from $12 per month.

The Comfort plan (starting $12/month) is the full toolset at the right size for solopreneurs and small teams.
Quoted from the vendor pricing page on November 6, 2026.

Key features

  • Free plan with 250 subscribers, 2,500 monthly emails and 2 user seats
  • Drag and drop, custom HTML and simple email editors on every plan
  • Automations, signup forms, a landing page and a website on Free
  • Comfort adds dynamic emails, auto-resend, multivariate tests and a preference center
  • Digital products and bookings sold through MailerLite

Strengths and weaknesses

  • Strength: Comfort starts at $12 per month, among the lowest paid prices here
  • Strength: All three email editors are available on the free plan
  • Strength: Annual billing takes 10% off
  • Weakness: The free plan stops at 250 subscribers
  • Weakness: Comfort caps automations at 50 and forms at 10
  • Weakness: Unlimited seats and 24/7 live chat need the Power plan from $25 per month

Key facts

  • Free plan: Yes, up to 250 subscribers and 2,500 emails a month
  • Paid plans: Comfort, Power, Enterprise
  • Annual discount: 10%

Where it ranks

MailerLite is No. 1 in our Best Email Marketing Software verdict.

Alternatives we scored

Visit mailerlite.com · Questions or corrections: editorial@keenverdict.com