Kit review

Kit is built around the creator who publishes, grows a list and sells to it. Its free plan is unusually generous, allowing up to 10,000 subscribers with unlimited broadcasts, unlimited landing pages and forms, audience tagging and segmentation, and the ability to sell digital products and subscriptions. The step up is Creator, listed at $33 per month billed yearly for 1,000 subscribers, which adds unlimited visual automations and email sequences, polls, RSS campaigns, SMS marketing, app integrations and removal of Kit branding. Pro adds a newsletter referral system, subscriber engagement scoring, deliverability reporting and unlimited users, with a first-year discount that renews at the standard rate. Kit says more than 550,000 creator business owners use it. The weak point for a small business is that the automation tools sit behind a paywall and the paid tiers cost more than MailerLite or Brevo at the same list size. For creators who want to monetize a newsletter, the free tier and commerce features make it a strong second choice.

Who it is for

Creators who want to grow a large free list and sell digital products or subscriptions.

Price

Free plan up to 10,000 subscribers; Creator from $33 per month billed yearly for 1,000 subscribers.

Creator For growing creators $33/mo $390 billed yearly
Quoted from the vendor pricing page on November 6, 2026.

Key features

• Free plan for up to 10,000 subscribers with unlimited broadcasts
• Unlimited landing pages and forms on every plan
• Unlimited visual automations and email sequences on Creator
• Sell digital products and paid subscriptions
• Newsletter referral system and engagement scoring on Pro

Strengths and weaknesses

• Strength: The free plan holds up to 10,000 subscribers, far more than most rivals
• Strength: Tagging and segmentation are included for free
• Strength: Creator adds SMS marketing, RSS campaigns and 24/7 email and chat support
• Weakness: Automations and sequences need the paid Creator plan
• Weakness: Creator costs $33 per month billed yearly, more than MailerLite or Brevo
• Weakness: Pro's lower price applies only to the first year

Key facts

• Free plan: Yes, up to 10,000 subscribers
• Free trial: 14 days on paid plans
• Creators on Kit: 550,000+ creator business owners, per Kit

Where it ranks

Kit is No. 2 in our Best Email Marketing Software verdict.