Omnisend review

Omnisend is built for online stores rather than adapted to them, and it shows in the defaults. Its Product Recommender inserts best sellers or new arrivals into campaigns and automations, and the platform covers email, SMS and web push with forms and segments. The free plan sends 500 emails a month to up to 250 contacts with all features, which is enough to set up cart and welcome flows. Standard starts at $16 per month and allows 12 emails per contact each billing cycle, plus unlimited push notifications and live chat support. Pro starts at $59 per month with unlimited email and is now the plan new customers need for SMS, priced from $0.007 per message. Omnisend also moves your lists, flows, segments and templates for free in up to 5 days, which lowers the cost of leaving another tool. It has fewer integrations than Klaviyo and less depth in data tools, but for most small and midsize stores it delivers the core ecommerce flows for less.

Who it is for

Small and midsize stores that want ecommerce flows and product recommendations at a lower monthly price.

Price

Free plan for 250 contacts; Standard from $16 per month.

Starting at $16/month , get access to most Omnisend features, unlimited push notifications, chat with live support
Quoted from the vendor pricing page on November 9, 2026.

Key features

• Product Recommender adds best sellers or latest products to campaigns and automations
• Free plan with 500 emails a month to up to 250 contacts
• Standard sends 12 emails per contact per billing cycle with unlimited push notifications
• Free migration of lists, flows, segments and templates in up to 5 days
• 335+ prebuilt integrations and an MCP connection for AI tools

Strengths and weaknesses

• Strength: Standard costs $16 per month, well below most ecommerce-first rivals
• Strength: Free migration removes most of the switching work
• Strength: Product recommendations and push notifications are built in
• Weakness: New subscribers since May 4, 2026 need Pro from $59 per month for SMS
• Weakness: Standard caps email volume at 12 sends per contact per cycle
• Weakness: Fewer integrations than Klaviyo

Key facts

• Free plan: Yes, 500 emails a month to 250 contacts
• Paid plans: Standard from $16, Pro from $59 per month
• Integrations: 335+

Where it ranks

Omnisend is No. 2 in our Best Email Marketing Software for Ecommerce verdict.