Drip review

Drip prices on one number, the people on your list, and includes every feature at every size. The entry tier costs $39 per month for up to 2,500 people with unlimited email sends, chat and email support, dynamic segments, onsite campaigns, up to 50 workflows, unlimited sub-accounts and open API access. That model suits stores that send often, since a daily promotion schedule does not push you into a higher tier. Drip ships with playbooks for a welcome series, abandoned cart and win-back that you edit and turn on, and segments can follow what shoppers browse, buy, return or ignore. Revenue reporting ties orders to the email that drove them rather than stopping at opens and clicks. Drip connects to Shopify, WooCommerce, BigCommerce and 90+ other tools, and offers an MCP connection on every plan. There is no free plan, only a 14-day trial, so very small stores pay more here than with Klaviyo or Omnisend at the start.

Who it is for

Stores that want unlimited email sends at a flat price set by list size.

Price

From $39 per month for up to 2,500 people; 14-day free trial.

Price per month: $39
Quoted from the vendor pricing page on November 9, 2026.

Key features

• Unlimited email sends at every list size
• Prebuilt playbooks for welcome series, abandoned cart and win-back
• Segments based on browsing, buying, returns and inactivity
• Onsite campaigns and up to 50 workflows on every plan
• One-click integrations with Shopify, WooCommerce, BigCommerce and 90+ more

Strengths and weaknesses

• Strength: Every feature is included at every list size
• Strength: Unlimited sends suit stores that email often
• Strength: Reports trace orders back to the email that earned them
• Weakness: No free plan, only a 14-day trial
• Weakness: $39 per month is a high entry price for very small lists
• Weakness: Unlimited emails are not available during the trial

Key facts

• Free trial: 14 days, no credit card
• Entry tier: 1 to 2,500 people
• Integrations: Shopify, WooCommerce, BigCommerce and 90+ more

Where it ranks

Drip is No. 5 in our Best Email Marketing Software for Ecommerce verdict.