Privy review

Privy starts from the other end of the funnel: it helps small stores collect subscribers, then emails and texts them. Its displays include spin-to-win, exit intent, multi-step pop-ups, quizzes, cart savers and cross-sell pop-ups, plus landing pages and embedded forms. The email and SMS plan starts at $30 per month with 250 SMS credits that roll over, unlimited email sends, automations, segmentation and reporting, and you pay only for mailable contacts. A pop-ups only plan starts at $24 per month and can sync collected contacts to Shopify, BigCommerce, Wix or tools such as Klaviyo. There is a 15-day free trial with no credit card and no annual contract. Privy's email builder and segments are simpler than Klaviyo's or Omnisend's, and the $30 entry price is higher than theirs. It is best for small shops whose bigger problem is a thin list rather than missing flow features.

Who it is for

Small stores that need pop-ups to grow a list plus simple email and SMS.

Price

From $30 per month with 250 SMS credits; pop-ups only from $24 per month.

Starts at $30/month with 250 free SMS credits included
Quoted from the vendor pricing page on November 9, 2026.

Key features

• Pop-ups including spin-to-win, exit intent, multi-step and quizzes
• Cart saver and cross-sell pop-ups
• Email and SMS automations with unlimited email sends
• Pricing based on mailable contacts only
• Works with Shopify, BigCommerce, Wix, Squarespace and WooCommerce

Strengths and weaknesses

• Strength: List growth tools are the core of the product
• Strength: 250 SMS credits included, and unused credits roll over
• Strength: No annual contract required
• Weakness: No free plan, only a 15-day trial
• Weakness: Email and segmentation depth trail the leaders
• Weakness: Higher entry price than Omnisend or Klaviyo's Email plan

Key facts

• Free trial: 15 days, no credit card
• Pop-ups only plan: From $24 per month, priced by page views
• Email sends: Unlimited

Where it ranks

Privy is No. 8 in our Best Email Marketing Software for Ecommerce verdict.