Review · Home & lifestyle
Entrata review
An operations platform for multifamily, student, affordable, military and commercial property operators that combines CRM, ERP and property operations.
By the KeenVerdict research desk · Updated November 7, 2026
- Features (40%)
- 9.0
- Ease of use (30%)
- 7.0
- Value (30%)
- 6.6
Entrata is the enterprise end of this list. Its Operations Experience Platform joins CRM and marketing, ERP for accounting, payments, budgeting and procurement, digital leasing and property operations such as maintenance and utilities, and its Resident Experience Platform adds a resident portal, rent reporting, renters insurance and deposit alternatives. OXP Studio is a command center with more than 100 built-in AI agents for leasing, maintenance, payments and renewals. Entrata sells to multifamily, student, affordable, military, commercial and manufactured housing operators, and the product catalog is long: separate modules cover utility billing, revenue intelligence, business intelligence and job costing. There is no public price list, so cost depends on the modules and the number of units, and buying runs through a demo. For a landlord or a small management office this is far more system than needed, but for a large apartment operator it can replace several vendors.
Who it is for
Large multifamily and student housing operators that want leasing, accounting, payments and AI agents from one vendor.
Price
See vendor pricing (USD check pending).
US price check pending. See the vendor pricing page.
Key features
- CRM and marketing tools for lead management, advertising and conversion
- ERP for accounting, payments, budgeting and procurement
- Digital leasing workflows from first touch to signed lease
- Maintenance, utilities and onsite workflow management
- OXP Studio command center with 100+ built-in AI agents
Strengths and weaknesses
- Strength: One vendor for leasing, accounting, payments, resident portal and utilities
- Strength: Products for multifamily, student, affordable, military, commercial and manufactured housing
- Strength: AI agents for leasing, maintenance, payments and renewals
- Weakness: No published pricing; sales demo required
- Weakness: Built for multifamily operators, not individual landlords
- Weakness: Large product catalog takes time to scope and implement
Key facts
- Platforms: Operations Experience Platform (OXP) and Resident Experience Platform (RXP)
- AI agents: 100+ built-in agents in OXP Studio, per the vendor
- Markets: Multifamily, student, affordable, military, commercial, manufactured housing
Where it ranks
Entrata is No. 10 in our Best Property Management Software verdict.
Alternatives we scored
- Buildium8.7
- AppFolio8.5
- DoorLoop8.4
- Rentec Direct8.4
Visit entrata.com · Questions or corrections: editorial@keenverdict.com