AppFolio review

AppFolio is built for property management businesses that have outgrown landlord tools. The Core plan bundles property accounting and reports, marketing and leasing, work order management, inspections and unit turns, integrated communication, purchase orders and inventory tracking, plus an AI assistant. Plus adds affordable and student housing capabilities, advanced budgeting, custom fields, maintenance scheduling and read-only API access, and Max adds a leasing CRM, read/write API access and dedicated customer success management. Per-unit prices are on the pricing page: $1.49 on Core, $3.20 on Plus and $5.00 on Max per unit per month. The fine print matters for small owners. Core has a 50 unit minimum and a minimum spend, and every tier still runs through a quote, so a landlord with 10 doors will pay well above $1.49 per unit in practice. For a firm with a few hundred units the per-unit rate is competitive.

Who it is for

Property management firms with 50 or more units that want accounting, leasing and maintenance on one platform with AI assistance.

Price

Core from $1.49 per unit per month with a 50 unit minimum and minimum spend; Plus from $3.20 and Max from $5.00 per unit per month.

Starting at $1.49* Per Unit/Per Month Get a Quote *Minimum spend and 50 unit minimum apply.
Quoted from the vendor pricing page on November 7, 2026.

Key features

• Property accounting and reports in the Core plan
• End-to-end marketing and leasing tools
• Work order management, inspections and unit turns
• Integrated communication and an AI assistant on every plan
• Affordable and student housing capabilities and custom fields on Plus

Strengths and weaknesses

• Strength: One platform covers multifamily, single-family, affordable and student housing
• Strength: Per-unit pricing is published for all three tiers
• Strength: Purchase orders and inventory tracking included in Core
• Weakness: 50 unit minimum and a minimum spend on Core
• Weakness: Pricing still requires a quote before purchase
• Weakness: API access starts on Plus (read only) and Max (read/write)

Key facts

• Plans: Core, Plus, Max
• Minimum: 50 units plus a minimum spend on Core
• Max plan: From $5.00 per unit per month, adds a leasing CRM and dedicated customer success

Where it ranks

AppFolio is No. 2 in our Best Property Management Software verdict.