Bigin by Zoho review

Bigin is Zoho's answer to a common problem: small businesses that need a pipeline, not a CRM platform. It turns any customer process into stages you can drag deals through, and it stays out of the way otherwise. The free plan covers one user with a single pipeline and 500 records. Express costs US$7 per user per month billed annually, Premier US$12 and Bigin 360 US$18, each adding more pipelines, automation and integrations, including payment links through gateways such as Stripe and PayPal. There is a 15-day trial and a money-back guarantee. The limits are real. Automation is light compared with Zoho CRM, reporting is basic, and a sales team with more than a handful of reps will outgrow it. For a trades business, a small agency or a consultant who wants to stop losing leads in an inbox, Bigin does the job at the lowest cost here.

Who it is for

Micro businesses and solo operators that need a simple pipeline at the lowest price.

Price

Free for 1 user; Express from US$7 per user per month billed annually, Premier US$12, Bigin 360 US$18.

Express US$ 7 /user/month billed annually
Quoted from the vendor pricing page on November 4, 2026.

Key features

• Customizable pipelines that turn any process into stages
• Free plan with a single pipeline and 500 records
• Payment links through Stripe and PayPal on higher plans
• Connections to other Zoho apps and Zapier
• Mobile apps for working the pipeline on the go

Strengths and weaknesses

• Strength: Cheapest paid CRM on this list
• Strength: Simple enough to set up in an afternoon
• Strength: 15-day trial and money-back guarantee
• Weakness: Free plan is limited to one user and 500 records
• Weakness: Far less automation than Zoho CRM
• Weakness: Teams that grow will likely migrate to a fuller CRM

Key facts

• Free plan: 1 user, 1 pipeline, 500 records
• Paid plans: Express, Premier, Bigin 360
• Free trial: 15 days

Where it ranks

Bigin by Zoho is No. 6 in our Best CRM Software verdict.