Attentive review

Attentive began in SMS and now offers email, RCS and push alongside it, aimed at larger retail and DTC brands. Every plan includes triggered welcome and abandonment flows, and its Text and email bundle sends both triggered emails and full campaigns from one platform. Attentive Signal tracks visitor behavior across channels to identify and segment more of a store's traffic, and AI Pro uses predictive models for send time and audience selection, sold as a flat monthly add-on. The company also stresses compliance tooling and deliverability help during peak periods such as Black Friday. Attentive does not publish prices; its page says pricing is based on list size and messages sent, so we marked the price as pending. The platform is powerful for brands with large text lists, but small stores will pay for scale they do not need and face a sales-led buying process. It ranks last here mainly on value and ease of setup, not on features.

Who it is for

Large retail and DTC brands that run SMS and email programs together.

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Triggered welcome and abandonment flows included with all plans
• Email, SMS, MMS, RCS and push from one platform
• Attentive Signal identifies and segments website visitors
• AI Pro for send time optimization and audience selection
• 100+ integrations and APIs for custom needs

Strengths and weaknesses

• Strength: Strong SMS heritage with compliance tools
• Strength: Identity tracking helps recognize more site visitors
• Strength: Deliverability support for peak events such as Black Friday
• Weakness: No published price; pricing is based on list size and messages sent
• Weakness: AI tools are sold as a separate flat monthly fee
• Weakness: Built for larger brands, so small stores pay for capacity they will not use

Key facts

• Pricing basis: List size and messages sent
• Channels: SMS, email, RCS, push
• Integrations: 100+

Where it ranks

Attentive is No. 9 in our Best Email Marketing Software for Ecommerce verdict.