Asana review

Asana is the tool we would hand to a mixed team of marketers, operators and managers with the least worry. Projects can be shown as lists, boards and calendars, with timeline and Gantt views from Starter, rules handle routine handoffs, and forms turn requests into tasks. Starter costs $10.99 per user per month billed annually, or $13.49 monthly, and is enough for most small teams. Advanced, at $24.99 billed annually, adds the features that set Asana apart for larger groups: goals connected to projects, portfolios, resource management and approvals. The free Personal plan is limited to two users, so it is a trial for teams rather than a long-term option. AI is now metered: administrative AI tasks are included, while other AI requests cost $0.50 each prepaid or $0.60 on demand. ClickUp offers more features for less money, but Asana is calmer to use and easier to roll out across a company.

Who it is for

Cross-functional teams that want structure without a steep learning curve.

Price

Free Personal plan; Starter from $10.99 per user per month billed annually ($13.49 monthly); Advanced $24.99.

$10.99 Per user, per month billed annually. $13.49 billed monthly
Quoted from the vendor pricing page on November 4, 2026.

Key features

• List, board and calendar views, plus timeline and Gantt on Starter
• Goals and portfolios to connect projects to company targets
• Workflow rules and forms for intake
• AI Teammates and AI Studio on paid plans, with metered AI requests
• Resource management and approvals on Advanced

Strengths and weaknesses

• Strength: Clean interface that new users pick up quickly
• Strength: Strong goal tracking and reporting on Advanced
• Strength: 100+ free integrations, including Slack, Google Drive and Zoom
• Weakness: Personal plan is limited to 2 users
• Weakness: Advanced costs more than twice Starter
• Weakness: Extra AI requests cost $0.50 to $0.60 each

Key facts

• Free plan: Personal, up to 2 users
• Paid plans: Starter, Advanced, Enterprise, Enterprise+
• Extra AI requests: $0.50 per request prepaid, $0.60 on demand

Where it ranks

Asana is No. 1 in our Best Project Management Software verdict.