Apollo.io review

Apollo.io wins this list because it removes the separate data subscription most outbound teams pay for. A Basic seat costs $49 per month billed annually and includes contact and account data, unlimited sequences, Gmail and Salesforce extensions, a deliverability suite with email warmup, CRM integrations, 5 automated workflows and a US dialer where credits apply. Professional at $79 adds A/Z testing, AI lead scoring and 4,000 minutes of call recording with AI insights. The free plan is a real starting point with 900 credits per seat per year. The catch is the credit model: every contact you reveal or enrich draws on an annual pool, 30,000 credits on Basic and 48,000 on Professional, so heavy prospecting teams should model usage before they buy. International calling sits in an Advanced Dialer add-on at $119 per team per month. For a small to midsize SDR team, it is the most complete package per dollar we compared.

Who it is for

Outbound teams that want contact data and sequences in the same tool.

Price

Free plan; Basic from $49 per seat per month billed annually, Professional $79.

$49 Per seat per month, billed annually
Quoted from the vendor pricing page on November 9, 2026.

Key features

• Unlimited sequences from the Basic plan, with A/Z testing on Professional
• Contact and account data with advanced filters
• Gmail, Salesforce and prospecting browser extensions
• Deliverability suite, email warmup and mailbox purchasing
• US dialer and call recording, 150 minutes on Basic and 4,000 on Professional

Strengths and weaknesses

• Strength: A permanent free plan with 900 credits per seat per year
• Strength: Data, sequences and dialer share one record
• Strength: Basic includes unlimited sequences
• Weakness: Credits limit how much data you can pull
• Weakness: A/Z testing and unlimited lead scoring need Professional
• Weakness: The Organization plan needs at least 3 seats

Key facts

• Free plan: 900 credits per seat per year
• Basic credits: 30,000 per seat per year
• Advanced Dialer add-on: $119 per team per month billed annually

Where it ranks

Apollo.io is No. 1 in our Best Sales Engagement Platforms verdict and No. 1 in Best Sales Intelligence Tools.