KeenVerdict
Statistics · 50 sourced figures

Mobile App Statistics 2026

This page collects 50 figures on the global app economy: downloads, time spent, consumer spending, the App Store ecosystem, subscription app economics, store safety and smartphone access. Most figures describe 2025 or the first half of 2026 and cover the whole world, with US, UK and child-specific data where noted. Every figure links to the publisher that produced it.

By the KeenVerdict research desk · Updated November 6, 2026 · 50 figures from 16 sources

The short answer

People downloaded nearly 150 billion apps and spent $167 billion on in-app purchases in 2025, according to Sensor Tower, with time in apps reaching 5.3 trillion hours, about 3.6 hours a day per user. Apple says its App Store ecosystem facilitated $1.4 trillion in billings and sales in 2025. Subscription revenue is concentrated: RevenueCat finds the median app grew 5.3% in a year while the top 10% grew 306% or more.

Key figures

  1. $167 billionGlobal consumer spending on in-app purchases and paid apps reached $167 billion in 2025, up 10.6% from 2024, according to Sensor Tower.Sensor Tower
  2. 150 billionApp downloads across the App Store and Google Play reached nearly 150 billion worldwide in 2025, up 0.8% from 2024, according to Sensor Tower.Sensor Tower
  3. 5.3 trillion hoursPeople spent 5.3 trillion hours in iOS and Google Play apps in 2025, about 3.6 hours a day per mobile user, Sensor Tower estimates.Sensor Tower
  4. 3.8 billionGenerative AI apps were downloaded 3.8 billion times in 2025, double the prior year, and earned more than $5 billion in in-app purchases.Sensor Tower
  5. $1.4 trillionThe App Store ecosystem facilitated over $1.4 trillion in developer billings and sales worldwide in 2025, according to a study by Analysis Group for Apple.Apple
  6. 5.3%The median subscription app grew monthly recurring revenue 5.3% year over year, while the top 10% grew 306% or more, in RevenueCat's data from over 115,000 apps.RevenueCat
  7. 10.7%Subscription apps with a hard paywall converted 10.7% of downloads to paying users by day 35, against 2.1% for freemium apps, RevenueCat found.RevenueCat
  8. 91%91% of US adults owned a smartphone in Pew Research Center's 2026 survey, up from 35% in 2011.Pew Research Center

Our reading of the data

The app market has moved from growth in installs to growth in spending. Sensor Tower counts nearly 150 billion downloads in 2025, up 0.8%, while in-app purchase revenue rose 10.6% to $167 billion. In the second quarter of 2026 revenue rose another 5.3% to $43.6 billion with flat downloads. Time spent tells the same story: 5.3 trillion hours in 2025, or about 3.6 hours per user per day.

Generative AI changed what people pay for. Non-game apps out-earned games across a full year for the first time in 2025, and Sensor Tower attributes much of that to AI assistants, whose downloads doubled to 3.8 billion while their revenue passed $5 billion. RevenueCat sees the other side: AI apps earn 41% more per paying customer but lose subscribers 30% faster.

Apple's ecosystem study shows how much commerce runs through apps beyond app purchases. Of $1.4 trillion in billings and sales in 2025, $1.1 trillion was physical goods and services and $151 billion was in-app advertising, while digital goods came to $149 billion. That $149 billion is the figure to compare with Sensor Tower's store spending estimates.

For developers, the subscription data from RevenueCat and Adapty points to a market where a few apps take most of the money. Adapty finds the top 10% of apps capture 94.5% of subscription revenue and the median app earns $492 a month, while RevenueCat counts about 14,700 new subscription apps launching every month. Hard paywalls, longer trials and fixing billing failures are the levers with the clearest effect in both datasets.

App downloads and time spent

  1. 1.

    App downloads across the App Store and Google Play reached nearly 150 billion worldwide in 2025, up 0.8% from 2024, according to Sensor Tower.

    Sensor Tower, State of Mobile 2026 (Jan 2026)

    Source quote
    Total downloads across iOS and Google Play edged up 0.8% YoY to nearly 150 billion, surpassing the previous high from 2023.
  2. 2.

    People spent 5.3 trillion hours in iOS and Google Play apps in 2025, about 3.6 hours a day per mobile user, Sensor Tower estimates.

    Sensor Tower, State of Mobile 2026 (Jan 2026)

    Source quote
    Consumers spent 5.3 trillion hours across iOS and Google Play apps (+3.8% YoY), or roughly 3.6 hours per day per mobile user.
  3. 3.

    Social media apps took nearly 2.5 trillion hours of global app time in 2025, more than any other category, per Sensor Tower.

    Sensor Tower, Boosted by Gen-AI Services, Consumers Spent More Money in Apps than Games for First Time (Jan 2026)

    Source quote
    Time spent on social media apps continued to increase in 2025, with nearly 2.5 Trillion combined hours spent on social platforms, far outpacing any other category.
  4. 4.

    App installs measured by Adjust rose 13% year over year worldwide in the first half of 2026, while sessions grew 5%.

    Adjust, App trends 2026 update (2026)

    Source quote
    Installs rose 13% year-over-year (YoY) in H1 2026 worldwide, with sessions up 5%.
  5. 5.

    Finance app sessions grew 29% year over year in the first half of 2026 in Adjust's data, while finance installs rose 5%.

    Adjust, App trends 2026 update (2026)

    Source quote
    Finance apps also performed strongly in H1 2026, with installs up 5% YoY and sessions up 29%, around six times faster.
  6. 6.

    Casual game sessions rose 55% year over year in the first half of 2026, the fastest growth among gaming subcategories Adjust tracks.

    Adjust, App trends 2026 update (2026)

    Source quote
    Looking at the subvertical level, casual topped the charts, with sessions up 55% YoY.
  7. 7.

    AppsFlyer found that 46.1% of Android app installs were uninstalled within 30 days in 2024, close to the 46.9% rate in 2023.

    AppsFlyer, App uninstall report, 2025 edition (Nov 2025)

    Source quote
    In 2024 again (from January to December), uninstalls remain a significant pain point for apps with rates showing a similar figure: 46.9% in 2023 compared to 46.1% in 2024.

Chart

Session growth by casual game subcategory, H1 2026

Year-over-year change in sessions, first half of 2026 against first half of 2025, apps measured by Adjust.

  • Casual55%
  • Arcade19%
  • Match18%
  • Sports15%
  • Hybrid casual14%

Source: Adjust, App trends 2026 update

Consumer spending in apps

  1. 8.

    Global consumer spending on in-app purchases and paid apps reached $167 billion in 2025, up 10.6% from 2024, according to Sensor Tower.

    Sensor Tower, State of Mobile 2026 (Jan 2026)

    Source quote
    Global IAP revenue in particular surged 10.6% year over year (YoY) to reach $167 billion, underscoring how decisively the market has shifted toward monetization.
  2. 9.

    In-app purchase revenue from non-game apps rose 21% in 2025 and overtook mobile games for the first time, per Sensor Tower.

    Sensor Tower, Boosted by Gen-AI Services, Consumers Spent More Money in Apps than Games for First Time (Jan 2026)

    Source quote
    Bolstered by Generative AI services, IAP revenue from non-gaming apps surpassed games for the first time, representing a 21% YoY increase and nearly three times the amount spent just five years earlier.
  3. 10.

    Mobile games earned close to $82 billion in in-app purchase revenue in 2025, growth of only 1.3%, Sensor Tower estimates.

    Sensor Tower, State of Mobile 2026 (Jan 2026)

    Source quote
    Gaming posted a third consecutive year of revenue growth in 2025, with IAP revenue approaching $82 billion (+1.3% YoY).
  4. 11.

    Consumers in the United States spent nearly $60 billion in apps in 2025, making it the largest mobile market by revenue.

    Sensor Tower, State of Mobile 2026 (Jan 2026)

    Source quote
    The United States remained the largest mobile market by revenue, with consumers spending nearly $60 billion in 2025.
  5. 12.

    Global in-app purchase revenue reached $43.6 billion in the second quarter of 2026, up 5.3% year over year, with $24.4 billion from non-game apps.

    Sensor Tower, Q2 2026 Digital Market Index (Aug 2026)

    Source quote
    Global in-app purchase (IAP) revenue reached $43.6 billion (+5.3% year-over-year) despite flat downloads, driven by a record $24.4 billion in non-gaming revenue (+14.6% YoY) that cushioned a 4.5% decline in gaming.
  6. 13.

    Generative AI apps were downloaded 3.8 billion times in 2025, double the prior year, and earned more than $5 billion in in-app purchases.

    Sensor Tower, State of Mobile 2026 (Jan 2026)

    Source quote
    Downloads doubled YoY to reach 3.8 billion, while IAP revenue nearly tripled to exceed $5 billion.
  7. 14.

    Time spent in generative AI apps reached 48 billion hours in 2025, about 3.6 times the 2024 total, according to Sensor Tower.

    Sensor Tower, State of Mobile 2026 (Jan 2026)

    Source quote
    Time spent in Generative AI apps reached 48 billion hours in 2025, roughly 3.6x the total in 2024 and nearly 10x the level seen in 2023.

The App Store economy

  1. 15.

    The App Store ecosystem facilitated over $1.4 trillion in developer billings and sales worldwide in 2025, according to a study by Analysis Group for Apple.

    Apple, App Store ecosystem reaches record $1.4 trillion as developers continue to thrive globally (Jun 2026)

    Source quote
    Apple today announced the global App Store ecosystem facilitated over $1.4 trillion in developer billings and sales in 2025, according to a new study by economists at Analysis Group.
  2. 16.

    Sales of physical goods and services through App Store apps, such as groceries, food delivery, retail and travel, reached $1.1 trillion in 2025.

    Apple, App Store ecosystem reaches record $1.4 trillion as developers continue to thrive globally (Jun 2026)

    Source quote
    In 2025, sales of physical goods and services accounted for $1.1 trillion, fueled by the continued growth of grocery, food delivery and pickup, general retail, and travel.
  3. 17.

    Developer billings and sales of digital goods and services on the App Store totaled $149 billion in 2025, led by games, enterprise and video streaming apps.

    Apple, App Store ecosystem reaches record $1.4 trillion as developers continue to thrive globally (Jun 2026)

    Source quote
    Developer billings and sales for digital goods and services totaled $149 billion, driven by games, enterprise apps, and video streaming apps.
  4. 18.

    In-app advertising revenue earned by developers in App Store apps was $151 billion in 2025.

    Apple, App Store ecosystem reaches record $1.4 trillion as developers continue to thrive globally (Jun 2026)

    Source quote
    In-app advertising revenue from ads placed by developers in their apps was $151 billion.
  5. 19.

    Developers paid Apple no commission on more than 90% of the billings and sales facilitated by the App Store ecosystem in 2025.

    Apple, App Store ecosystem reaches record $1.4 trillion as developers continue to thrive globally (Jun 2026)

    Source quote
    For more than 90 percent of the billings and sales facilitated by the App Store ecosystem, developers did not pay any commission to Apple.
  6. 20.

    The App Store averaged more than 850 million weekly users across 175 countries and regions in 2025.

    Apple, App Store ecosystem reaches record $1.4 trillion as developers continue to thrive globally (Jun 2026)

    Source quote
    The App Store saw over 850 million average weekly users spanning 175 countries and regions, helping developers grow their businesses and reach new customers around the world with the click of a button.

Subscription app revenue

  1. 21.

    The median subscription app grew monthly recurring revenue 5.3% year over year, while the top 10% grew 306% or more, in RevenueCat's data from over 115,000 apps.

    RevenueCat, State of Subscription Apps 2026 (Mar 2026)

    Source quote
    The median app grew monthly recurring revenue (MRR) 5.3% year-on-year, but top-decile apps grew 306%+, while the bottom decile contracted sharply.
  2. 22.

    Subscription apps from North American developers realize a median $32 per paying user in their first year, against a $23 global median and $14 in India and Southeast Asia.

    RevenueCat, State of Subscription Apps 2026 (Mar 2026)

    Source quote
    Monetization strength varies materially by developer HQ: North America leads with $32 median realized lifetime value (RLTV) per payer after Y1, compared to a $23 global median and $14 in IN/SEA.
  3. 23.

    Around 14,700 new subscription apps launched each month by January 2026, up from about 2,000 a month in January 2022, RevenueCat reports.

    RevenueCat, State of Subscription Apps 2026 (Mar 2026)

    Source quote
    monthly new subscription app launches increased from ~2,000 in January 2022 to 14,700+ by January 2026
  4. 24.

    Apps launched before 2020 generated 69% of all subscription revenue in RevenueCat's January 2026 data, while apps launched in 2025 or later earned 3%.

    RevenueCat, State of Subscription Apps 2026 (Mar 2026)

    Source quote
    The subscription economy runs on established apps: apps launched before 2020 generate 69% of all subscription revenue.
  5. 25.

    The top 10% of subscription apps captured 94.5% of all subscription revenue in Adapty's 2025 data from more than 16,000 apps.

    Adapty, State of In-App Subscriptions 2026 (Mar 2026)

    Source quote
    The top 10% capture 94.5% of all subscription revenue — and that concentration is increasing.
  6. 26.

    The median subscription app in Adapty's dataset earned $492 a month in 2025, and 59.3% of subscription apps made less than $1,000 in total.

    Adapty, State of In-App Subscriptions 2026 (Mar 2026)

    Source quote
    The median app earns $492/month, and 59.3% of subscription apps make less than $1,000 total.
  7. 27.

    Weekly plans generated 55.5% of subscription app revenue in Adapty's 2025 data, up from 43.3% in 2023.

    Adapty, State of In-App Subscriptions 2026 (Mar 2026)

    Source quote
    Weekly plans win on conversion and revenue share — they now generate 55.5% of all app revenue, up from 43.3% in 2023.

Chart

First-year revenue per paying subscriber by developer region

Median realized lifetime value per payer after year one, by developer headquarters, RevenueCat data from over 115,000 apps, 2026 report.

  • North America$32
  • Western Europe$25
  • Global median$23
  • India and Southeast Asia$14

Source: RevenueCat, State of Subscription Apps 2026

Paywalls, trials and churn

  1. 28.

    Subscription apps with a hard paywall converted 10.7% of downloads to paying users by day 35, against 2.1% for freemium apps, RevenueCat found.

    RevenueCat, State of Subscription Apps 2026 (Mar 2026)

    Source quote
    Apps that ask for money upfront convert 5x better than freemium (10.7% vs. 2.1%).
  2. 29.

    55% of all cancellations of three-day free trials happen on the day the trial starts, according to RevenueCat.

    RevenueCat, State of Subscription Apps 2026 (Mar 2026)

    Source quote
    55% of all 3-day trial cancellations happen on Day 0.
  3. 30.

    Nearly a third of subscription cancellations on Google Play are involuntary billing failures, more than double the 14% rate on the App Store.

    RevenueCat, State of Subscription Apps 2026 (Mar 2026)

    Source quote
    31% Google Play's billion-dollar leak: Nearly a third of all subscription cancellations on Google Play are involuntary billing failures
  4. 31.

    AI-powered subscription apps earn 41% more revenue per paying customer than other apps, but their subscribers churn 30% faster, RevenueCat reports.

    RevenueCat, State of Subscription Apps 2026 (Mar 2026)

    Source quote
    AI-powered apps generate 41% more revenue per customer but people churn 30% faster.
  5. 32.

    Free trials of 17 days or longer convert to paid at 42.5%, against 25.5% for short trials, in RevenueCat's 2026 dataset.

    RevenueCat, State of Subscription Apps 2026 (Mar 2026)

    Source quote
    Trials of 17+ days convert 70% better than short trials (42.5% vs. 25.5%), yet apps keep shifting to 3-day trials.
  6. 33.

    Across Adapty's apps in 2025, 10.9% of installs started a trial and 25.6% of trials converted to a paid subscription.

    Adapty, State of In-App Subscriptions 2026 (Mar 2026)

    Source quote
    For trial funnels, the global average is 10.9% install-to-trial and 25.6% trial-to-paid.

Chart

Download-to-paid conversion by day 35, by developer region

Median share of downloads that became paying users within 35 days, RevenueCat 2026 report.

  • North America2.6%
  • Western Europe2%
  • India and Southeast Asia1.4%

Source: RevenueCat, State of Subscription Apps 2026

App store safety and fraud

  1. 34.

    Apple's App Store stopped over $2.2 billion in potentially fraudulent transactions in 2025, and more than $11.2 billion over six years.

    Apple, The App Store stopped over $2.2 billion in potentially fraudulent transactions in 2025 (May 2026)

    Source quote
    In 2025, Apple prevented over $2.2 billion in potentially fraudulent transactions, adding to a total of more than $11.2 billion over the past six years.
  2. 35.

    Apple rejected over 2 million app submissions in 2025, including over 1.2 million new apps, for failing its App Review Guidelines.

    Apple, The App Store stopped over $2.2 billion in potentially fraudulent transactions in 2025 (May 2026)

    Source quote
    In addition, the team rejected over 2 million app submissions — including over 1.2 million new apps and nearly 800,000 app updates — for failing to adhere to the App Review Guidelines.
  3. 36.

    Apple blocked close to 195 million fraudulent ratings and reviews from appearing on the App Store in 2025.

    Apple, The App Store stopped over $2.2 billion in potentially fraudulent transactions in 2025 (May 2026)

    Source quote
    Using proactive detection tools, Apple identified and blocked close to 195 million fraudulent ratings and reviews from ever appearing.
  4. 37.

    Google prevented over 1.75 million policy-violating apps from being published on Google Play in 2025.

    Google, Keeping Google Play & Android app ecosystems safe in 2025 (Feb 2026)

    Source quote
    In 2025, we prevented over 1.75 million policy-violating apps from being published on Google Play and banned more than 80,000 bad developer accounts that attempted to publish harmful apps.
  5. 38.

    Google banned more than 80,000 developer accounts that tried to publish harmful apps on Google Play in 2025.

    Google, Keeping Google Play & Android app ecosystems safe in 2025 (Feb 2026)

    Source quote
    In 2025, we prevented over 1.75 million policy-violating apps from being published on Google Play and banned more than 80,000 bad developer accounts that attempted to publish harmful apps.
  6. 39.

    Google Play Protect scans over 350 billion Android apps every day, according to Google's 2025 safety report.

    Google, Keeping Google Play & Android app ecosystems safe in 2025 (Feb 2026)

    Source quote
    As Android’s built-in defense against malware and unwanted software, Google Play Protect now scans over 350 billion Android apps daily.

Smartphone access and app habits

  1. 40.

    91% of US adults owned a smartphone in Pew Research Center's 2026 survey, up from 35% in 2011.

    Pew Research Center, Mobile Fact Sheet (2026)

    Source quote
    About nine-in-ten (91%) own a smartphone, up from just 35% in the Center's first survey of smartphone ownership conducted in 2011.
  2. 41.

    16% of US adults are smartphone-only internet users, with a smartphone but no home broadband, Pew reported in 2026.

    Pew Research Center, Mobile Fact Sheet (2026)

    Source quote
    Today, 16% of U.S. adults are “smartphone-only” internet users, meaning they own a smartphone but do not subscribe to a home broadband service.
  3. 42.

    21% of US teens ages 13 to 17 said in 2025 that they are on TikTok almost constantly, up from 16% in 2022.

    Pew Research Center, Teens, Social Media and AI Chatbots 2025 (Dec 2025)

    Source quote
    The share of teens who say they are on TikTok almost constantly ticked up slightly to 21% this year, from 16% in 2022.
  4. 43.

    64% of US teens said in 2025 that they use AI chatbots, about three in ten of them daily, according to Pew.

    Pew Research Center, Teens, Social Media and AI Chatbots 2025 (Dec 2025)

    Source quote
    Roughly two-thirds of teens (64%) say they ever use an AI chatbot.
  5. 44.

    82% of people aged 10 and over worldwide owned a mobile phone in 2025, according to the ITU.

    International Telecommunication Union, Facts and Figures 2025: Mobile phone ownership (Oct 2025)

    Source quote
    Globally, 82 per cent of individuals 10 years or older own a mobile phone.
  6. 45.

    Only 53% of people aged 10 and over in low-income economies owned a mobile phone in 2025, against over 95% in high-income economies.

    International Telecommunication Union, Facts and Figures 2025: Mobile phone ownership (Oct 2025)

    Source quote
    This stands in contrast with low-income economies, where only 53 per cent of the population aged 10 years and over own a mobile phone.
  7. 46.

    Mobile technologies and services generated $7.6 trillion for the global economy in 2025, equal to 6.4% of GDP, GSMA estimates.

    GSMA, The Mobile Economy 2026 (Mar 2026)

    Source quote
    In 2025, mobile technologies and services generated $7.6 trillion for the global economy, equivalent to 6.4% of GDP.
  8. 47.

    20% of UK consumers deleted a social media app in the previous 12 months, rising to 29% of Gen Z, in Deloitte's 2025 Digital Consumer Trends survey.

    Deloitte UK, Gen Zs favour social media ban for under 16s as digital fatigue hits (Digital Consumer Trends 2025) (Jun 2025)

    Source quote
    According to the latest Deloitte Digital Consumer Trends survey, one in five (20%) consumers also said that they have deleted a social media app in the past 12 months rising to almost one in three (29%) among Gen Zs.
  9. 48.

    Half of UK consumers (50%) have turned off all notifications for one or more apps, Deloitte found in 2025.

    Deloitte UK, Gen Zs favour social media ban for under 16s as digital fatigue hits (Digital Consumer Trends 2025) (Jun 2025)

    Source quote
    Additionally, half of consumers (50%) have turned off all notifications for one or more apps, with 32% doing so to reduce their time using technology.
  10. 49.

    US children who use TikTok spent more than 2.5 hours a day on the app in 2025, according to Qustodio's monitoring data.

    Qustodio, Lost in the Scroll: Qustodio Annual Report 2025 (Feb 2026)

    Source quote
    U.S. children spend more time on short-form video than peers in other countries, with TikTok users averaging more than 2.5 hours per day, making it the most time-intensive platform analyzed.
  11. 50.

    US children watched an average of 86 minutes of YouTube a day in 2025, nearly twice the time of children in Spain, Qustodio found.

    Qustodio, Lost in the Scroll: Qustodio Annual Report 2025 (Feb 2026)

    Source quote
    who watched nearly twice as much YouTube as children in Spain, averaging 86 minutes per day.

Chart

Why UK consumers deleted a social media app, 2025

Share of UK consumers who deleted a social media app in the past year citing each reason, Deloitte Digital Consumer Trends 2025.

  • Took too much time25%
  • Saw misinformation21%
  • Hurt mental health20%

Source: Deloitte UK, Gen Zs favour social media ban for under 16s as digital fatigue hits (Digital Consumer Trends 2025)

Questions readers ask

How many apps are downloaded each year?
Sensor Tower counts nearly 150 billion app downloads across the App Store and Google Play in 2025, up 0.8% from 2024. Downloads have been close to flat for several years while spending keeps growing.
How much do people spend on mobile apps?
Consumers spent $167 billion on in-app purchases and paid apps in 2025, up 10.6%, according to Sensor Tower. Non-game apps out-earned games for the first time, and US consumers alone spent nearly $60 billion.
How much time do people spend in apps each day?
Sensor Tower estimates 5.3 trillion hours in apps worldwide in 2025, about 3.6 hours per day per mobile user. Social media apps took nearly 2.5 trillion of those hours.
Do subscription apps make money?
Most make little. Adapty finds the median subscription app earns $492 a month and the top 10% take 94.5% of revenue, and RevenueCat finds median recurring revenue grew 5.3% in a year while the top tenth grew 306% or more.
Do hard paywalls work better than freemium?
For early conversion, yes. RevenueCat finds hard paywalls convert 10.7% of downloads to paying users by day 35 against 2.1% for freemium, though retention after one year is nearly identical.
How big is the App Store economy?
Apple says the App Store ecosystem facilitated over $1.4 trillion in billings and sales in 2025, in a study by Analysis Group. Most of that was physical goods and services ($1.1 trillion); digital goods and services were $149 billion.

How these figures were chosen

We chose figures from the companies and institutions that collected the data: app intelligence firm Sensor Tower, attribution providers Adjust and AppsFlyer, subscription platforms RevenueCat and Adapty, the store operators Apple and Google, Pew Research Center, the ITU, GSMA, Deloitte and Qustodio. Sensor Tower's download and revenue figures are modeled estimates for the App Store and Google Play and exclude third-party Android stores in China. Adjust, AppsFlyer, RevenueCat, Adapty and Qustodio report on apps or families that use their products, so their samples are not representative of every app or user. Apple's ecosystem figures come from a study Apple commissioned and include physical goods and advertising. Survey figures from Pew and Deloitte describe US and UK adults or teens. Every quote was refetched from its source page before publication. Every quote was copied from the publisher's page and re-checked by our source checker. Read the methodology.

Sources

  1. Adapty. State of In-App Subscriptions 2026 (Mar 2026).
  2. Adjust. App trends 2026 update (2026).
  3. Apple. App Store ecosystem reaches record $1.4 trillion as developers continue to thrive globally (Jun 2026).
  4. Apple. The App Store stopped over $2.2 billion in potentially fraudulent transactions in 2025 (May 2026).
  5. AppsFlyer. App uninstall report, 2025 edition (Nov 2025).
  6. Deloitte UK. Gen Zs favour social media ban for under 16s as digital fatigue hits (Digital Consumer Trends 2025) (Jun 2025).
  7. Google. Keeping Google Play & Android app ecosystems safe in 2025 (Feb 2026).
  8. GSMA. The Mobile Economy 2026 (Mar 2026).
  9. International Telecommunication Union. Facts and Figures 2025: Mobile phone ownership (Oct 2025).
  10. Pew Research Center. Mobile Fact Sheet (2026).
  11. Pew Research Center. Teens, Social Media and AI Chatbots 2025 (Dec 2025).
  12. Qustodio. Lost in the Scroll: Qustodio Annual Report 2025 (Feb 2026).
  13. RevenueCat. State of Subscription Apps 2026 (Mar 2026).
  14. Sensor Tower. State of Mobile 2026 (Jan 2026).
  15. Sensor Tower. Boosted by Gen-AI Services, Consumers Spent More Money in Apps than Games for First Time (Jan 2026).
  16. Sensor Tower. Q2 2026 Digital Market Index (Aug 2026).

How to cite

Link to this page or to a single figure. Name the original publisher where you can.

KeenVerdict. (2026, November 6). Mobile App Statistics 2026. https://keenverdict.com/mobile-app-statistics

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Questions or corrections: editorial@keenverdict.com. Next scheduled review: January 5, 2027.

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