WooCommerce review

WooCommerce is the open source option for merchants who want to own their store outright. It is a free plugin for WordPress, so you install it on any host, keep full access to the code and database, and pay no platform fee or revenue share. You pick the payment processor; WooPayments runs about 2.50% to 2.90% + 30¢ per transaction by WooCommerce's own comparison. The flexibility is large: the extension marketplace covers subscriptions, bookings, shipping carriers and marketing, and any WordPress theme can be used. The trade-off is work. You choose hosting, which WooCommerce estimates at $25 to $350 per month for most stores, and you handle updates, backups and security yourself or pay someone to do it. Extensions cost $29 to $299 per year each. For a merchant with WordPress skills or a developer on call, WooCommerce offers the most control for the money.

Who it is for

Merchants and agencies who want full control of the code and already use WordPress.

Price

Core platform free with no monthly subscription; hosting $25 to $350 per month for most stores and extensions $29 to $299 per year each, by WooCommerce's estimate.

Core platform: WooCommerce Free, with no monthly subscription.
Quoted from the vendor pricing page on November 6, 2026.

Key features

• Free, open source core with no platform fee or revenue share
• Choice of payment processor, including WooPayments
• WooCommerce Subscriptions with no added subscription fee
• Extension marketplace for shipping, marketing and payments
• Any WordPress host and theme

Strengths and weaknesses

• Strength: 0% revenue share and no platform fee
• Strength: Full ownership of code and data
• Strength: Runs on any WordPress host you choose
• Weakness: You pay for and maintain hosting yourself
• Weakness: Paid extensions add yearly costs
• Weakness: More setup and upkeep than hosted platforms

Key facts

• License: Open source
• Platform fee: $0, 0% revenue share
• Hosting estimate: $25 to $350 per month for most stores
• Extensions: $29 to $299 per year each

Where it ranks

WooCommerce is No. 4 in our Best Ecommerce Platforms verdict.