KeenVerdict

Review · Ecommerce

Square Online review

Square's online store builder, tied to Square payments and point of sale for businesses that also sell in person.

By the KeenVerdict research desk · Updated November 6, 2026

Features (40%)
7.4
Ease of use (30%)
9.0
Value (30%)
8.8

Square Online is the simplest path to an online store for a business that already takes payments with Square. The store shares its catalog, payments and payouts with Square point of sale, so a cafe or boutique does not have to keep two inventories in sync. Square Free has no monthly subscription: you pay processing fees only, at 3.3% + 30¢ for online card payments. Square Plus lowers the online rate to 2.9% + 30¢ and adds abandoned cart emails, real-time shipping rates, product reviews, bundles and subscriptions. The limits show as a store grows. Theme and app choice is narrower than on Shopify or BigCommerce, and Plus and Premium fees apply to each location you run. Plus costs $49 per month per location and Premium $149, both with a 30-day free trial. For a local business selling online as a second channel, it is hard to beat.

Who it is for

Restaurants, retailers and service businesses already using Square at the counter.

Price

Square Free costs $0 per month plus processing fees; Square Plus $49 and Square Premium $149 per month per location; 30-day free trial on paid plans.

With Square Plus and Square Premium, the monthly fee applies to each location you run. $0/mo. per location $49/mo. per location $149/mo. per location
Quoted from the vendor pricing page on November 6, 2026.

Key features

  • Free plan where you only pay processing fees
  • Shared catalog and payouts with Square point of sale
  • Abandoned cart emails and real-time shipping rates on paid plans
  • Bundles and subscriptions on paid plans
  • Facebook and Instagram integration with ad management

Strengths and weaknesses

  • Strength: Free plan with no monthly subscription
  • Strength: Easiest setup for businesses already on Square
  • Strength: Online and in-person sales in one system
  • Weakness: Online card rate is 3.3% + 30¢ on the free plan
  • Weakness: Paid plan fees apply per location
  • Weakness: Smaller app and theme choice than Shopify or BigCommerce

Key facts

  • Plans: Square Free, Square Plus, Square Premium, Square Pro
  • Online card rate: 3.3% + 30¢ on Free, 2.9% + 30¢ on Plus and Premium
  • Free trial: 30 days on Plus and Premium
  • Custom pricing: Available above $250,000 in yearly processing

Where it ranks

Square Online is No. 3 in our Best Ecommerce Platforms verdict.

Alternatives we scored

Visit squareup.com · Questions or corrections: editorial@keenverdict.com