Wix eCommerce review

Wix eCommerce suits merchants who care about how their site looks and want to edit it themselves. The drag-and-drop editor and more than 2,000 templates make it the easiest place on this list to build a polished storefront, and the store sits next to blogs, bookings and events in the same site. Wix lets you list products on Google, eBay, Etsy, Amazon, Facebook, Instagram and TikTok and manage those orders from its dashboard. Dropshipping, print on demand, a point of sale and inventory sync are also documented. Abandoned cart emails and real-time analytics help recover and track sales. The limits are depth and cost. Large catalogs and complex B2B setups fit better on Shopify or BigCommerce, and store features require Core or a higher plan. Wix's pricing page did not show USD from our location, so its price is pending. A 14-day money-back guarantee covers paid plans.

Who it is for

Small businesses that want a designed website and a store in one easy editor.

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• 2,000+ templates and a drag-and-drop editor
• Sell on Google, eBay, Etsy, Amazon, Facebook, Instagram and TikTok from the Wix dashboard
• Dropshipping and print on demand through Wix or apps
• Point of sale and inventory sync across channels
• Abandoned cart emails and real-time analytics

Strengths and weaknesses

• Strength: Easiest design editor of the platforms here
• Strength: Marketplace selling managed from one dashboard
• Strength: 14-day money-back guarantee
• Weakness: Fewer B2B tools than BigCommerce or Shopware
• Weakness: Store features sit on Core and higher plans
• Weakness: Less suited to very large catalogs than dedicated platforms

Key facts

• Free plan: Yes, for building a site
• Templates: 2,000+
• Refund: 14-day money-back guarantee
• Sales channels: Google, eBay, Etsy, Amazon, Facebook, Instagram, TikTok, Wish

Where it ranks

Wix eCommerce is No. 5 in our Best Ecommerce Platforms verdict.