Virtuous review

Virtuous sells a family of products around Virtuous CRM+, which combines donor and pipeline management, marketing and communications, events, reporting, and workflow and engagement automation, with unlimited users and an app and partner marketplace. Two CRM packages are offered: Platform for nonprofits raising up to $5 million a year and Enterprise for those above. Around the CRM sit Virtuous Raise for donation forms and landing pages, Insights for wealth and demographic data with predictive scoring, Analytics for business intelligence and board-ready reports, Volunteer for recruiting and scheduling, and Momentum, an AI agent that prioritizes a gift officer's inbox, drafts personalized emails and builds engagement plans. The design suits a nonprofit that wants marketing-style automation for mid-level and major donors. The drawback is cost visibility: every product shows Request Pricing, and the full set is several purchases. Small teams will find it more than they need.

Who it is for

Growing mid-size and large nonprofits that want marketing automation and donor journeys inside the CRM.

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• Donor and pipeline management with workflow and engagement automation
• Marketing and communications, events management and reporting
• Virtuous Raise for donation forms, landing pages and project-based giving
• Virtuous Volunteer for onboarding, scheduling and email, SMS and in-app messages
• Virtuous Momentum, an AI agent that drafts emails and engagement plans for gift officers

Strengths and weaknesses

• Strength: Unlimited users on CRM+
• Strength: Engagement automation built into the core CRM
• Strength: Separate Platform and Enterprise packages split at $5 million in annual fundraising
• Weakness: Every product is priced by request
• Weakness: Online giving, volunteers and analytics are separate products
• Weakness: More than a small team usually needs

Key facts

• Packages: Platform (up to $5M raised yearly), Enterprise (over $5M)
• Users: Unlimited
• Pricing: On request

Where it ranks

Virtuous is No. 8 in our Best Nonprofit CRM verdict.