Review · Home & lifestyle
Vagaro review
Salon, spa and fitness software with a consumer marketplace, built-in payments, branded app and AI marketing assistant.
By the KeenVerdict research desk · Updated November 9, 2026
- Features (40%)
- 9.0
- Ease of use (30%)
- 8.2
- Value (30%)
- 8.0
Vagaro packs a lot into every plan. The pricing page lists AI business and marketing tools, payments with a free card reader offer, calendar and resource management, waitlists, memberships, packages and gift certificates, 1,000 free emails a month, advanced reporting, loyalty programs, SOAP notes, inventory, invoices, daily deals and a listing on the Vagaro Marketplace. Clients can book through Vagaro, Instagram, Facebook and Apple Maps, and owners can add a branded app and a MySite website. Pricing scales by bookable calendars: Vagaro says each license you add at a location costs $10 in the US, up to seven licenses, after which extra employees cost nothing more. The base monthly price showed in pounds from our location, so we mark the US price as pending. Multi-location groups get Flagship Syncing, custom access levels, SSO with SCIM, payroll and rent collection. The breadth comes with a busier interface than GlossGenius or Square.
Who it is for
Salons and spas that want marketplace exposure and a long list of included features.
Price
See vendor pricing (USD check pending).
US price check pending. See the vendor pricing page.
Key features
- Online booking on Vagaro, Instagram, Facebook and Apple Maps
- Calendar and resource management with customer waitlists
- Memberships, packages, gift certificates and loyalty programs
- Unlimited notifications and appointment reminders
- Vera AI assistant for marketing and filling empty slots
Strengths and weaknesses
- Strength: Listing on the Vagaro Marketplace is included
- Strength: 1,000 free marketing emails each month
- Strength: Flagship Syncing and SSO for multi-location groups
- Weakness: Price rises with each bookable calendar until seven licenses
- Weakness: Branded app and MySite add complexity for a single chair
- Weakness: US price was not visible from our location
Key facts
- Extra calendars: $10 (US) per added bookable calendar license, up to seven
- Compliance: ISO 27001, PCI DSS, SOC 2 and HIPAA
- Integrations: QuickBooks and Xero; APIs and webhooks
Where it ranks
Vagaro is No. 5 in our Best Salon Booking Software verdict.
Alternatives we scored
- GlossGenius9.0
- Boulevard8.6
- Mangomint8.6
- Square Appointments8.5
Visit vagaro.com · Questions or corrections: editorial@keenverdict.com