Boulevard review

Boulevard is built for salons and spas that treat booking as part of the brand. Essentials costs $143 a month for one location on annual billing and covers up to 5 bookable providers, 250 free texts, 1,000 free email blasts and 50 GB of storage. Premier removes the provider cap and is listed at $234 per location under a limited-time fall offer, normally $293, while Prestige bundles the Forms add-on, 2,500 texts and 10,000 email blasts for $328, normally $410. Client self-booking, profiles, loyalty, memberships, buy now pay later and a dispute center for chargebacks are part of the platform, and the new AI Receptionist answers calls and books clients. Payments run on the Boulevard Duo reader with an iPad app. Onboarding is hands-on, with a specialist who sets up locations, menus and staff. The cost adds up: forms, QuickBooks sync and texting beyond the allowance are paid extras, so price the full stack before you sign.

Who it is for

Established salons and spas with several providers or locations that want a polished client experience.

Price

Essentials $143 per month for one location billed annually.

Essentials For small teams with simple operations and 1 single location $ 143 /mo for 1 location
Quoted from the vendor pricing page on November 9, 2026.

Key features

• Client self-booking, profiles and loyalty
• Text marketing, two-way texting and SMS appointment notifications
• Email blasts with free sends included in each plan
• Boulevard Duo point of sale for iPad
• AI Receptionist that answers calls and captures leads

Strengths and weaknesses

• Strength: Dedicated onboarding specialist and Boulevard Academy training
• Strength: Premier and Prestige allow unlimited professionals
• Strength: Enterprise plan with APIs for large groups
• Weakness: Essentials caps you at 5 bookable providers
• Weakness: Forms cost extra from $65 per month per location below Prestige
• Weakness: QuickBooks sync is a $45 per month add-on

Key facts

• Plans: Essentials, Premier, Prestige, Enterprise
• Included messaging: 250 texts and 1,000 email blasts on Essentials and Premier
• Payments hardware: Boulevard Duo with the Duo app for iPad

Where it ranks

Boulevard is No. 2 in our Best Salon Booking Software verdict.