Umami review

Umami is an open-source analytics project that you can self-host for free or use as Umami Cloud. The cloud Hobby plan costs $0 and covers 100K events a month for one website with 6 months of data, which is enough for many personal sites. Pro costs $20 per month with 1 million events included, $0.00003 per extra event, up to 20 websites, 10 team members, 2-year retention, email reports, API and MCP access. Business at $200 adds 10 million events, unlimited sites and members, 5-year retention, 5,000 session replays, heatmaps and white-labeling. Every plan includes funnels, user retention, journeys, UTM tracking, goals, revenue and attribution reports, which is more analysis than most simple tools offer for free. Umami says it uses no cookies and collects no personal data, with cloud servers in the US and EU. The catch is that usage counts pageviews plus each stored event property, so heavy event tracking adds up.

Who it is for

small sites that want a free hosted plan

Price

Hobby free for 100K events a month; Pro $20 per month for 1 million events; Business $200 per month; Enterprise custom.

Pro $20 / month Try 14-day free trial Everything in Hobby, plus: 1 million events per month included
Quoted from the vendor pricing page on November 12, 2026.

Key features

• Hobby plan covers 100K events a month on 1 website with 6-month retention
• Pro includes 1 million events, up to 20 websites, 10 team members and 2-year retention
• Funnels, retention, user journeys, revenue and attribution reports on every plan
• API and MCP access on Pro
• Business adds 5,000 session replays, heatmaps and white-labeling

Strengths and weaknesses

• Strength: Permanent free cloud plan
• Strength: Open source and free to self-host
• Strength: Cloud servers in the US and EU, with no cookies or personal data
• Weakness: Free plan allows only 1 website and community support
• Weakness: Each stored event property counts as an event
• Weakness: Session replays and heatmaps start on the $200 Business plan

Key facts

• Free plan: 100K events a month, 1 website
• Overage: $0.00003 per event on Pro
• Retention: 6 months free, 2 years Pro, 5 years Business

Where it ranks

Umami is No. 3 in our Best Website Analytics Tools verdict.