Plausible review

Plausible is a lightweight, cookieless analytics service built and hosted in the EU, and its code is open source. The dashboard puts the important stats on one page, with real-time stats refreshing every 30 seconds. Starter costs $9 per month for up to 10k monthly pageviews on one site and already includes Google Analytics import, goals, custom events, saved segments and email or Slack reports, with no retention limit. Growth at $14 adds up to 3 sites, 3 team members, shared links and embedded dashboards. Business at $19 adds funnels and user journeys, custom properties, ecommerce revenue attribution, a Data Studio connector and the Stats API. Plausible also connects Google Search Console, groups UTM campaigns into channels, filters bots and reports traffic from AI assistants. The trade-offs are that there is no free hosted tier and Starter covers a single site. Plausible says it has 22k paying subscribers.

Who it is for

site owners replacing Google Analytics with a simple paid tool

Price

Starter from $9 per month for up to 10k monthly pageviews and one site; Growth $14; Business $19; Enterprise custom; 30-day free trial.

Starter /year /month $9 /month Custom Start free trial One site No retention limit
Quoted from the vendor pricing page on November 12, 2026.

Key features

• Starter covers one site with no retention limit, goals, custom events and Google Analytics import
• Search Console connection shows search queries inside the dashboard
• Scroll depth from 1 to 100 percent is tracked automatically on every page
• Reports which AI tools such as ChatGPT, Perplexity and Claude send traffic
• Business plan adds funnels, ecommerce revenue attribution and a Stats API at 600 requests per hour

Strengths and weaknesses

• Strength: Script is 54 times smaller than Google Analytics, according to Plausible
• Strength: No cookies or persistent identifiers, and no cookie banner required
• Strength: 30-day free trial with no credit card
• Weakness: No permanent free hosted plan
• Weakness: Starter is limited to one site; Growth allows 3 sites and 3 team members
• Weakness: Funnels and custom properties start on the $19 Business plan

Key facts

• Starting price: $9 per month (Starter, 10k pageviews)
• Free trial: 30 days, no credit card
• Hosting: EU, European-owned infrastructure

Where it ranks

Plausible is No. 1 in our Best Website Analytics Tools verdict.