Matomo review

Matomo is the most complete Google Analytics replacement among the privacy-first tools, and it is the only one with a free self-hosted edition that has no user or hit limits. Matomo Cloud is priced by monthly hits; the Business plan includes 30 websites, 30 team members, 100 segments, 150 goals, 24 months of raw data retention, report data kept forever and no data sampling, all hosted in Frankfurt. Cloud plans also list a Google Analytics importer, GDPR Manager, funnels, users flow, heatmaps and session recordings, A/B testing, custom reports, cohorts, multi-channel attribution and a tag manager with 30 containers. Self-hosters get core analytics free and can buy plugin bundles such as Team or Business for features like funnels and heatmaps. Matomo also reports traffic from AI assistants. The cost of that depth is a busier interface than Plausible or Fathom, and the Cloud price did not load in US dollars from our location, so it is marked pending.

Who it is for

organizations that need full data ownership or self-hosting

Price

See vendor pricing (USD check pending).

US price check pending. See the vendor pricing page.

Key features

• On-Premise Community edition is free forever with unlimited users and hits
• Cloud Business includes 30 websites, 30 team members and 24 months of raw data
• No data sampling, and report data is kept forever on Cloud
• Google Analytics data importer, GDPR Manager and API access
• Heatmaps, session recordings, funnels, A/B testing and a tag manager on Cloud

Strengths and weaknesses

• Strength: Free self-hosting with unlimited users and hits
• Strength: Cloud data is stored in Frankfurt, Germany
• Strength: 21-day Cloud trial with no credit card
• Weakness: Cloud prices did not display in US dollars from our location
• Weakness: Advanced plugins for self-hosting are sold as paid bundles
• Weakness: More menus and settings than the one-page tools on this list

Key facts

• Free option: On-Premise Community, unlimited users and hits
• Cloud trial: 21 days, no credit card
• Raw data retention (Cloud): 24 months

Where it ranks

Matomo is No. 5 in our Best Website Analytics Tools verdict.